{"id":11293,"date":"2023-12-11T09:40:00","date_gmt":"2023-12-11T09:40:00","guid":{"rendered":"https:\/\/ecom.nets.eu\/blog\/wie-ki-den-e-commerce-veraendert\/"},"modified":"2024-07-29T19:09:03","modified_gmt":"2024-07-29T19:09:03","slug":"wie-ki-den-e-commerce-veraendert","status":"publish","type":"blog","link":"https:\/\/ecom.nets.eu\/at\/blog\/wie-ki-den-e-commerce-veraendert\/","title":{"rendered":"Wie K\u00fcnstliche Intelligenz den E-Commerce ver\u00e4ndert"},"content":{"rendered":"\n<header class=\"navigation \" role=\"navigation\">\n\n  <div class=\"top-bar\" style=\"display: none;\">\n      <div class=\"c\">\n      <div class=\"lang js-lang-trigger\">\n        \n<div\n\t class=\"wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-dropdown js-wpml-ls-legacy-dropdown\">\n\t<ul>\n\n\t\t<li tabindex=\"0\" class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-at wpml-ls-current-language wpml-ls-last-item wpml-ls-item-legacy-dropdown\">\n\t\t\t<a href=\"#\" 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href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"BUSINESS MANAGEMENT\">        <span class=\"ll ll--c main-link \">BUSINESS MANAGEMENT<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/dashboard\/\" class=\"ll ll--c\" aria-label=\"Dashboard\">        <span class=\"ll ll--c main-link \">Dashboard<\/span>\n                  <span class=\"excerpt small\">Valuable insights and control over your online business.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Why us\">Why us<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Why us<\/p>\n              <div class=\"description\">\n                <p>Nets&#8216; online payment solution for e-commerce helps you manage and process customer payments to optimise the shopping experience. For more sales and less abandoned shopping carts!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" alt=\"collaborating at desk\" width=\"300\" height=\"153\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Use Cases\">        <span class=\"ll ll--c main-link \">Use Cases<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/optimise-sales\/\" class=\"ll ll--c\" aria-label=\"Optimise Sales\">        <span class=\"ll ll--c main-link \">Optimise Sales<\/span>\n                  <span class=\"excerpt small\">How to win at the all-important checkout point.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/expand-abroad\/\" class=\"ll ll--c\" aria-label=\"Expand Abroad\">        <span class=\"ll ll--c main-link \">Expand Abroad<\/span>\n                  <span class=\"excerpt small\">Helping you grow by selling across borders.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/offer-subscriptions\/\" class=\"ll ll--c\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Keep your customers stuck on you!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Business types\">        <span class=\"ll ll--c main-link \">Business types<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/retailers\/\" class=\"ll ll--c\" aria-label=\"Retailers\">        <span class=\"ll ll--c main-link \">Retailers<\/span>\n                  <span class=\"excerpt small\">How to succeed when selling goods online.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/services\/\" class=\"ll ll--c\" aria-label=\"Services\">        <span class=\"ll ll--c main-link \">Services<\/span>\n                  <span class=\"excerpt small\">Smart checkout to offer services with flexibility.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/travel-hospitality\/\" class=\"ll ll--c\" aria-label=\"Travel &amp; Hospitality\">        <span class=\"ll ll--c main-link \">Travel &amp; Hospitality<\/span>\n                  <span class=\"excerpt small\">Booking made easy! Reservations and more.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"About us\">        <span class=\"ll ll--c main-link \">About us<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/who-we-are\/\" class=\"ll ll--c\" aria-label=\"Who we are\">        <span class=\"ll ll--c main-link \">Who we are<\/span>\n                  <span class=\"excerpt small\">A European payments leader\u2014 with the local touch.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Resources\">Resources<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Resources<\/p>\n              <div class=\"description\">\n                <p>Your chance to learn about industry trends, consumer behavior, and customer successes!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" alt=\"man at home office with phone\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\" class=\"ll ll--c\" aria-label=\"Knowledge hub\">        <span class=\"ll ll--c main-link \">Knowledge hub<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"hidden\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\/\" class=\"ll ll--c\" aria-label=\"Knowledge Hub\">        <span class=\"ll ll--c main-link \">Knowledge Hub<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/blog\/\" class=\"ll ll--c\" aria-label=\"Blogs\">        <span class=\"ll ll--c main-link \">Blogs<\/span>\n                  <span class=\"excerpt small\">The latest in product, industry, and market insight.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/report\/\" class=\"ll ll--c\" aria-label=\"Reports\">        <span class=\"ll ll--c main-link \">Reports<\/span>\n                  <span class=\"excerpt small\">In-depth research on consumer behavior and trends.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/guide\/\" class=\"ll ll--c\" aria-label=\"Guides\">        <span class=\"ll ll--c main-link \">Guides<\/span>\n                  <span class=\"excerpt small\">Find detailed tutorials and expert tips to make the most of our services.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Learn More\">        <span class=\"ll ll--c main-link \">Learn More<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/news\/\" class=\"ll ll--c\" aria-label=\"News\">        <span class=\"ll ll--c main-link \">News<\/span>\n                  <span class=\"excerpt small\">Get the latest industry updates and important announcements to stay informed.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/customer-story\/\" class=\"ll ll--c\" aria-label=\"Customer Stories\">        <span class=\"ll ll--c main-link \">Customer Stories<\/span>\n                  <span class=\"excerpt small\">How other businesses succeed with Nets Easy.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/webinar\/\" class=\"ll ll--c\" aria-label=\"Webinars\">        <span class=\"ll ll--c main-link \">Webinars<\/span>\n                  <span class=\"excerpt small\">Stay current and connected both online and off.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"See more resources\">        <span class=\"ll ll--c main-link \">See more resources<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/event\/\" class=\"ll ll--c\" aria-label=\"Events\">        <span class=\"ll ll--c main-link \">Events<\/span>\n                  <span class=\"excerpt small\">Stay current and connected with our online and offline events.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/magazine\" class=\"ll ll--c\" aria-label=\"Magazine\">        <span class=\"ll ll--c main-link \">Magazine<\/span>\n                  <span class=\"excerpt small\">Stay ahead with our innovative payment magazine.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                          <div class=\"topics\">\n                <p>Popular topics:<\/p>\n                <ul>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/voice-commerce\/\">Voice Commerce<\/a>\n                    <\/li>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/payment-methods\/\">Payment Methods<\/a>\n                    <\/li>\n                                  <\/ul>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Developers\">Developers<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Developers<\/p>\n              <div class=\"description\">\n                <p>Nets&#8216; online payment solution for e-commerce is the quickest way to build conversion optimised checkout. It\u2019s a true Plug-and-Play checkout\u2014 or we have the API.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" alt=\"woman working at desk\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"ON THE DEVELOPER PORTAL\">        <span class=\"ll ll--c main-link \">ON THE DEVELOPER PORTAL<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/quickstart\/\" class=\"ll ll--c\" aria-label=\"Quickstart\">        <span class=\"ll ll--c main-link \">Quickstart<\/span>\n                  <span class=\"excerpt small\">APIs + integrations: embedded, hosted, in-app, plug ins.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/\" class=\"ll ll--c\" aria-label=\"Documentation\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Documentation<\/span>\n                  <span class=\"excerpt small\">A range of integration options supported. Find what works for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/api\/\" class=\"ll ll--c\" aria-label=\"API docs\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">API docs<\/span>\n                  <span class=\"excerpt small\">Add online payments to your website or application.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" class=\"ll ll--c\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link \">Webshop integrations<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Developers\">        <span class=\"ll ll--c main-link \">Developers<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" class=\"ll ll--c\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Webshop integrations<\/span>\n                  <span class=\"excerpt small\">Enhance your webshop easily.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/partners\/\" class=\"ll ll--c\" aria-label=\"Partners\">        <span class=\"ll ll--c main-link \">Partners<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n              <\/div>\n            <div class=\"nav-bar__right\">\n\n                    <nav class=\"cta-menu\" >\n      <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/contact-sales\/\" class=\"btn btn--primary\" aria-label=\"Contact Sales\">        <span class=\"ll ll--c main-link rotate\">Contact Sales<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/portal.dibspayment.eu\/registration?lang=en\" class=\"btn btn--primary\" aria-label=\"SIGN UP\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">SIGN UP<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n                  <button type=\"button\" aria-label=\"Menu\" class=\"hamburger js-menu-trigger\" data-cursor=\"hamburger\">\n  <div class=\"hamburger__inner\">\n    <span class=\"line line--1\"><\/span>\n    <span class=\"line line--2\"><\/span>\n    <span class=\"line line--3\"><\/span>\n  <\/div>\n<\/button>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n\n<div class=\"nav-menu\" style=\"opacity:0;visibility:hidden;\">\n  <div class=\"c\">\n\n        <nav class=\"header-menu\" >\n      <ul>\n        \n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Payment solutions\">Payment solutions<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Your complete payments provider<\/p>\n              <div class=\"description\">\n                <p>Nets Easy is a complete payments platform more than just a checkout we help every aspect of your business in managing and processing online customer payments.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment-480x303.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" alt=\"collaborative office environment\" width=\"1024\" height=\"647\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Product\">        <span class=\"ll ll--c main-link \">Product<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/checkout\/\" aria-label=\"Checkout\">        <span class=\"ll ll--c main-link \">Checkout<\/span>\n                  <span class=\"excerpt small\">Easy for the customer, flexible for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/payment-methods\/\" aria-label=\"Payment Methods\">        <span class=\"ll ll--c main-link \">Payment Methods<\/span>\n                  <span class=\"excerpt small\">Let your customers pay how they want.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/one-page-shop\/\" aria-label=\"One Page Shop\">        <span class=\"ll ll--c main-link \">One Page Shop<\/span>\n                  <span class=\"excerpt small\">A webshop in minutes\u2014 easy, customizable, responsive.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/subscriptions\/\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Learn how to offer recurring billing.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/paylink\/\" aria-label=\"Paylink\">        <span class=\"ll ll--c main-link \">Paylink<\/span>\n                  <span class=\"excerpt small\">Clever and instant way to close the deal!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Integrations\">        <span class=\"ll ll--c main-link \">Integrations<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/webshop-platforms\/\" aria-label=\"Webshop Platforms\">        <span class=\"ll ll--c main-link \">Webshop Platforms<\/span>\n                  <span class=\"excerpt small\">Taking all the hard work out so you focus on sales.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/accounting\/\" aria-label=\"Accounting\">        <span class=\"ll ll--c main-link \">Accounting<\/span>\n                  <span class=\"excerpt small\">Making it easier to keep track of the money.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"BUSINESS MANAGEMENT\">        <span class=\"ll ll--c main-link \">BUSINESS MANAGEMENT<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/dashboard\/\" aria-label=\"Dashboard\">        <span class=\"ll ll--c main-link \">Dashboard<\/span>\n                  <span class=\"excerpt small\">Valuable insights and control over your online business.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Why us\">Why us<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Why us<\/p>\n              <div class=\"description\">\n                <p>Nets&#8216; online payment solution for e-commerce helps you manage and process customer payments to optimise the shopping experience. For more sales and less abandoned shopping carts!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" alt=\"collaborating at desk\" width=\"300\" height=\"153\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Use Cases\">        <span class=\"ll ll--c main-link \">Use Cases<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/optimise-sales\/\" aria-label=\"Optimise Sales\">        <span class=\"ll ll--c main-link \">Optimise Sales<\/span>\n                  <span class=\"excerpt small\">How to win at the all-important checkout point.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/expand-abroad\/\" aria-label=\"Expand Abroad\">        <span class=\"ll ll--c main-link \">Expand Abroad<\/span>\n                  <span class=\"excerpt small\">Helping you grow by selling across borders.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/offer-subscriptions\/\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Keep your customers stuck on you!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Business types\">        <span class=\"ll ll--c main-link \">Business types<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/retailers\/\" aria-label=\"Retailers\">        <span class=\"ll ll--c main-link \">Retailers<\/span>\n                  <span class=\"excerpt small\">How to succeed when selling goods online.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/services\/\" aria-label=\"Services\">        <span class=\"ll ll--c main-link \">Services<\/span>\n                  <span class=\"excerpt small\">Smart checkout to offer services with flexibility.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/travel-hospitality\/\" aria-label=\"Travel &amp; Hospitality\">        <span class=\"ll ll--c main-link \">Travel &amp; Hospitality<\/span>\n                  <span class=\"excerpt small\">Booking made easy! Reservations and more.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"About us\">        <span class=\"ll ll--c main-link \">About us<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/who-we-are\/\" aria-label=\"Who we are\">        <span class=\"ll ll--c main-link \">Who we are<\/span>\n                  <span class=\"excerpt small\">A European payments leader\u2014 with the local touch.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Resources\">Resources<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Resources<\/p>\n              <div class=\"description\">\n                <p>Your chance to learn about industry trends, consumer behavior, and customer successes!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" alt=\"man at home office with phone\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\" aria-label=\"Knowledge hub\">        <span class=\"ll ll--c main-link \">Knowledge hub<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"hidden\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\/\" aria-label=\"Knowledge Hub\">        <span class=\"ll ll--c main-link \">Knowledge Hub<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/blog\/\" aria-label=\"Blogs\">        <span class=\"ll ll--c main-link \">Blogs<\/span>\n                  <span class=\"excerpt small\">The latest in product, industry, and market insight.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/report\/\" aria-label=\"Reports\">        <span class=\"ll ll--c main-link \">Reports<\/span>\n                  <span class=\"excerpt small\">In-depth research on consumer behavior and trends.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/guide\/\" aria-label=\"Guides\">        <span class=\"ll ll--c main-link \">Guides<\/span>\n                  <span class=\"excerpt small\">Find detailed tutorials and expert tips to make the most of our services.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n          <a href=\"#\"\n                         aria-label=\"Learn More\">        <span class=\"ll ll--c main-link \">Learn More<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/news\/\" aria-label=\"News\">        <span class=\"ll ll--c main-link \">News<\/span>\n                  <span class=\"excerpt small\">Get the latest industry updates and important announcements to stay informed.<\/span>\n              <\/a>\n      \n    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href=\"https:\/\/ecom.nets.eu\/event\/\" aria-label=\"Events\">        <span class=\"ll ll--c main-link \">Events<\/span>\n                  <span class=\"excerpt small\">Stay current and connected with our online and offline events.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/magazine\" aria-label=\"Magazine\">        <span class=\"ll ll--c main-link \">Magazine<\/span>\n                  <span class=\"excerpt small\">Stay ahead with our innovative payment magazine.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                          <div class=\"topics\">\n                <p>Popular topics:<\/p>\n                <ul>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/voice-commerce\/\">Voice Commerce<\/a>\n                    <\/li>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/payment-methods\/\">Payment Methods<\/a>\n                    <\/li>\n                                  <\/ul>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Developers\">Developers<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Developers<\/p>\n              <div class=\"description\">\n                <p>Nets&#8216; online payment solution for e-commerce is the quickest way to build conversion optimised checkout. It\u2019s a true Plug-and-Play checkout\u2014 or we have the API.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" alt=\"woman working at desk\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"ON THE DEVELOPER PORTAL\">        <span class=\"ll ll--c main-link \">ON THE DEVELOPER PORTAL<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/quickstart\/\" aria-label=\"Quickstart\">        <span class=\"ll ll--c main-link \">Quickstart<\/span>\n                  <span class=\"excerpt small\">APIs + integrations: embedded, hosted, in-app, plug ins.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/\" aria-label=\"Documentation\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Documentation<\/span>\n                  <span class=\"excerpt small\">A range of integration options supported. Find what works for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/api\/\" aria-label=\"API docs\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">API docs<\/span>\n                  <span class=\"excerpt small\">Add online payments to your website or application.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link \">Webshop integrations<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Developers\">        <span class=\"ll ll--c main-link \">Developers<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Webshop integrations<\/span>\n                  <span class=\"excerpt small\">Enhance your webshop easily.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/partners\/\" aria-label=\"Partners\">        <span class=\"ll ll--c main-link \">Partners<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n  \n    <div class=\"top-bar\" style=\"display: none;\">\n      <div 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<div class=\"c\">\n    <div class=\"blog-cover__left\">\n      <div class=\"blog-cover__category\">\n        <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g fill=\"#fff\">\n    <path\n      d=\"M15.6207 4.13173c-.2095 0-.3793.16983-.3793.37932V14.9938c0 .3993-.3249.7241-.7242.7241H3.48276c-.3993 0-.72414-.3248-.72414-.7241V3.4076c0-.09508.07734-.17242.17241-.17242H13.4138c.0951 0 .1724.07734.1724.17242v11.0345c0 .2095.1698.3793.3793.3793.2095 0 .3793-.1698.3793-.3793V3.4076c0-.51338-.4176-.93104-.931-.93104H2.93103C2.41766 2.47656 2 2.89422 2 3.4076v11.5862c0 .8176.66516 1.4828 1.48276 1.4828H14.5172c.8176 0 1.4828-.6652 1.4828-1.4828V4.51105c0-.20949-.1698-.37932-.3793-.37932Z\"><\/path>\n    <path\n      d=\"M4.03361 14.2703h8.27589c.2095 0 .3793-.1698.3793-.3793 0-.2095-.1698-.3793-.3793-.3793H4.03361c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793ZM12.3107 11.3037H9.0004c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793h3.3103c.2095 0 .3794-.1698.3794-.3793 0-.2095-.1699-.3793-.3794-.3793ZM12.3107 9.09863H9.0004c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37931-.3794-.37931ZM12.3107 6.89062H9.0004c-.20949 0-.37931.16983-.37931.37932 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37932-.3794-.37932ZM12.3095 4.68457H4.03361c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h8.27589c.2095 0 .3793-.16982.3793-.37931 0-.20949-.1698-.37931-.3793-.37931ZM4.03361 12.063h3.31034c.20949 0 .37931-.1698.37931-.3793V7.26994c0-.20949-.16982-.37932-.37931-.37932H4.03361c-.20949 0-.37931.16983-.37931.37932v4.41376c0 .2095.16982.3793.37931.3793Zm.37931-4.41375h2.55172v3.65515H4.41292V7.64925Z\"><\/path>\n  <\/g>\n<\/svg>        <span>Blog<\/span>\n      <\/div>\n      <h1>Wie K\u00fcnstliche Intelligenz den E-Commerce ver\u00e4ndert<\/h1>\n      <span class=\"reading-time\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" viewBox=\"0 0 21 21\" fill=\"none\">\n  <path d=\"M10.5 4C6.925 4 4 6.925 4 10.5C4 14.075 6.925 17 10.5 17C14.075 17 17 14.075 17 10.5C17 6.925 14.075 4 10.5 4ZM10.5 15.7C7.6335 15.7 5.3 13.3665 5.3 10.5C5.3 7.6335 7.6335 5.3 10.5 5.3C13.3665 5.3 15.7 7.6335 15.7 10.5C15.7 13.3665 13.3665 15.7 10.5 15.7ZM10.825 7.25H9.85V11.15L13.23 13.23L13.75 12.385L10.825 10.63V7.25Z\" fill=\"#212861\"><\/path>\n<\/svg>7 min. read  |  published on 11.12.2023<\/span>\n    <\/div>\n\n    \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/AI-E-Commerce-Transformation-480x320.png\" type=\"image\/png\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/AI-E-Commerce-Transformation.png\" type=\"image\/png\">\n  \n      <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/AI-E-Commerce-Transformation.png\" alt=\"ai e commerce transformation\" width=\"1024\" height=\"683\">\n  <\/picture>\n  <\/div>\n<\/section>\n\n\n<section class=\"text\">\n  <div class=\"c text-content \">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"die-rolle-der-ki-im-e-commerce\">Die Rolle der KI im E-Commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der Kombination von Informatik und robusten Datens\u00e4tzen entsteht K\u00fcnstliche Intelligenz. Sie kann als die F\u00e4higkeit eines Computers, Probleme zu l\u00f6sen und komplexe Aufgaben auszuf\u00fchren, verstanden werden. Zu den wichtigsten Komponenten der KI geh\u00f6ren Data Mining und Datenanalyse, Verarbeitung nat\u00fcrlicher Sprache (NLP) und Machine Learning.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch wenn sich die Technologie noch in der Entwicklungsphase befindet, hat KI bereits ihren Anwendungsbereich im E-Commerce gefunden. Mittlerweile ist sie kein Nischenprodukt mehr, denn immer mehr E-Commerce Plattformen nutzen k\u00fcnstliche Intelligenz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mithilfe von Algorithmen, die das Verhalten der Verbraucher vorhersagen, kann KI verschiedene Aspekte des Online-Einkaufserlebnisses verbessern: vom Aufbau zuverl\u00e4ssiger Chatbot-Dienste bis hin zu personalisierten Einkaufsempfehlungen.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ki-losungen-fur-den-e-commerce-ein-uberblick\">KI-L\u00f6sungen f\u00fcr den E-Commerce: Ein \u00dcberblick<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Laut einer Studie von Oracle haben fast 80% der befragten Marken bereits k\u00fcnstliche Intelligenz implementiert. Da das Online-Shopping w\u00e4hrend der COVID-19-Pandemie einen Boom erlebt hat, war es nur eine Frage der Zeit, bis sich noch mehr Unternehmen KI-L\u00f6sungen zuwenden. Es ist kein Wunder, dass KI im E-Commerce einen so rasanten Aufschwung erlebt, wenn man ihre Vorteile bedenkt. Die Verbesserung der Customer Experience und die Automatisierung des Online-Shops sind nur zwei gro\u00dfe Bereiche, in denen k\u00fcnstliche Intelligenz ansetzt.<br><br>Dank ihrer robusten Datenanalyse hat KI einen hervorragenden \u00dcberblick \u00fcber das Verhalten der Verbraucher. KI kann Kampagnen gezielter auf die Bed\u00fcrfnisse des K\u00e4ufers abstimmen, gef\u00e4lschte Bewertungen herausfiltern und intelligente Suche sowie Bild- und Sprachsuche anbieten. Dadurch erh\u00f6ht sich die Kundenbindung. Sie kann ma\u00dfgeschneiderte Rabatte und Angebote bereitstellen und Kunden nach ihrem Kauf oder nach abgebrochenen Eink\u00e4ufen abpassen, um wertvolles Feedback zum Service zu erhalten. KI kann den Kunden bei jedem Schritt begleiten und den Verkaufsprozess letztlich sehr effizient gestalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generell besteht einer der Hauptvorteile von KI im E-Commerce einfach darin, dass sie eine effiziente Gesch\u00e4ftsautomatisierung erm\u00f6glicht \u2013 von der Erstellung von Produktbeschreibungen und der Entwicklung von Marketingstrategien bis hin zur Verwaltung des Lagers. Sie hilft dabei, intelligente Gesch\u00e4ftsentscheidungen zu treffen, und vereinfacht so den Gesch\u00e4ftsprozess, erh\u00f6ht die Produktivit\u00e4t und senkt die Kosten. Es gibt noch weitere Aspekte des E-Commerce, in denen KI zum Einsatz kommt, z. B. in den Bereichen Datenschutz und Cybersicherheit, sowie in der Gesch\u00e4ftslogistik. Sie kann die gesamte Lieferkette eines Unternehmens \u00fcberpr\u00fcfen und Absatz- und Nachfrageprognosen erstellen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ki-gestutzte-chatbots-fur-den-e-commerce\">KI-gest\u00fctzte Chatbots f\u00fcr den E-Commerce&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine der gr\u00f6\u00dften und bekanntesten Anwendungen von KI im E-Commerce sind definitiv Chatbots. Ihr Hauptvorteil? Sie sind rund um die Uhr verf\u00fcgbar. Im Gegensatz zu fr\u00fcheren Versionen von Bots k\u00f6nnen KI-Chatbots menschen\u00e4hnliche Unterhaltungen f\u00fchren, Anfragen verstehen und intelligente Antworten geben, sowie die Bed\u00fcrfnisse der Nutzer erkennen und ber\u00fccksichtigen. Dank ihrer Lernf\u00e4higkeit und nat\u00fcrlicher Sprachverarbeitung werden KI-Bots immer besser, je l\u00e4nger sie im Einsatz sind. Die Algorithmen werden immer genauer bei der Vorhersage von Interaktionen. Da sie von tats\u00e4chlichen Gespr\u00e4chen gelernt haben, k\u00f6nnen Chatbots in einem nat\u00fcrlichen Umgangston kommunizieren. Sie sind auch in der Lage, die Bed\u00fcrfnisse der Kunden vorherzusagen und sind gut ger\u00fcstet, um beim Einkaufsprozess zu helfen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ki-personalisierung\">KI-Personalisierung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es mag komisch klingen, dass der Online-Einkauf ein personalisierteres Erlebnis bietet als der Einkauf im Laden, aber dank der durch KI gewonnenen Erkenntnisse \u00fcber individuelle Kundendaten geht der E-Commerce hier ganz klar in F\u00fchrung. Auf der Grundlage der Internetgewohnheiten der Kunden und ihrer fr\u00fcheren Suchanfragen und Eink\u00e4ufe kann KI personalisierte Suchergebnisse anbieten und gezielte Empfehlungen aussprechen. Dies tut sie besser, als es menschliche Mitarbeiter in der kurzen Zeitspanne des Ladeneinkaufs je k\u00f6nnen.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KI hilft E-Commerce-Unternehmen, besser mit ihren Kunden in Kontakt zu treten, indem sie ihr Publikum segmentiert, potenzielle Kunden anspricht und wiederkehrende Kunden ins Visier nimmt. Auf diese Weise k\u00f6nnen Einzelh\u00e4ndler auf jeden Kunden individuell eingehen, anstatt einen verallgemeinerten Ansatz basierend auf kollektiven Verhaltensdaten zu verwenden. Dank KI kann ein Unternehmen eine enge Beziehung zu seinen Kunden aufbauen.&nbsp;<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/AI-E-Commerce-Overview-480x321.png\" type=\"image\/png\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/AI-E-Commerce-Overview.png\" type=\"image\/png\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/AI-E-Commerce-Overview.png\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/AI-E-Commerce-Overview.png\" alt=\"ai e commerce overview\" width=\"1024\" height=\"684\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"betrugserkennung-und-pravention\">Betrugserkennung und Pr\u00e4vention&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online-Transaktionen sind eine Grundvoraussetzung f\u00fcr den elektronischen Handel. Obwohl die Bequemlichkeit ihr gr\u00f6\u00dfter Vorteil sein mag, birgt sie doch immer ein gewisses Risiko f\u00fcr die pers\u00f6nlichen Kundendaten. Wie sich herausstellt, kann KI auch hier helfen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fcnstliche Intelligenz erleichtert die Erkennung von Datenschutzverletzungen, Sicherheitsangriffe und Betrugsgefahr, da KI dank Deep Learning sehr empfindlich auf m\u00f6gliche Unregelm\u00e4\u00dfigkeiten oder Abweichungen bei Netzwerkaktivit\u00e4ten reagiert.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Vergleich zu Sicherheitsl\u00f6sungen ohne KI bietet KI eine bessere Verschl\u00fcsselung und eine bis zu 60-mal schnellere Reaktionszeit! Sie kann gro\u00dfe Datenmengen schnell verarbeiten und lernt, Sicherheitsbedrohungen immer besser zu erkennen.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein guter Website-Schutz ist f\u00fcr ein erfolgreiches E-Commerce-Gesch\u00e4ft unerl\u00e4sslich, und KI hat sich als wertvolle Komponente erwiesen, um nicht nur das Vertrauen der Kunden, sondern auch den insgesamt guten Ruf des Unternehmens zu erhalten.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pradiktive-analytik-und-optimierung\">Pr\u00e4diktive Analytik und Optimierung&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Was macht KI am liebsten und besten? Vorhersagen machen! Wozu all diese Daten auswerten und die vorhandenen Muster analysieren, wenn man dann nicht versucht, die zuk\u00fcnftigen Trends vorherzusagen?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der pr\u00e4diktiven Analyse ber\u00fccksichtigt die KI verschiedene Variablen, z. B. die Umsatzhistorie des Unternehmens und seine Wettbewerbsposition auf dem Markt, Kunden- und Verkaufstrends, Ver\u00e4nderungen bei der Demografie potenzieller und bestehender Kunden, sozio\u00f6konomische Faktoren und vieles mehr. F\u00fcr Vorhersagen \u00fcber kurzfristige Verkaufszahlen k\u00f6nnen sogar Echtzeitdaten verarbeitet werden. Deswegen ist sie in der Lage, angemessen auf die Nachfragen des Marktes zu reagieren. Au\u00dferdem kann man durch Echtzeitdaten die Lieferkette und die Bestandsverwaltung optimieren. KI kann dabei helfen, diese beiden Aufgaben zu automatisieren und sicherzustellen, dass das E-Commerce-Unternehmen keine ungenutzten Best\u00e4nde anh\u00e4uft. Wie jedes E-Commerce-Unternehmen best\u00e4tigen kann, ist eine zuverl\u00e4ssige Verwaltung der Lieferung unerl\u00e4sslich, um zu verhindern, dass die Kunden auf die Website der Konkurrenz abwandern.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einfach ausgedr\u00fcckt, kann das Unternehmen dank KI genau wissen, welche Artikel bestellt werden m\u00fcssen und wann diese Bestellung erfolgen muss. Sie kann Verkaufstrends analysieren, Spitzen oder T\u00e4ler in der Produktnachfrage vorhersagen und m\u00f6gliche Lieferprobleme vorhersehen \u2013 von Lieferantenproblemen bis hin zu Wettervorhersagen, die zu Verz\u00f6gerungen bei der Lieferung f\u00fchren k\u00f6nnen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auf diese Weise k\u00f6nnen Unternehmen die Bed\u00fcrfnisse ihrer Kunden antizipieren und ihnen mit Hilfe von KI genau die richtigen Produktempfehlungen geben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit der Absatzprognose ist es einfacher, sowohl kurzfristige als auch langfristige Absatzziele zu setzen. Dies ist wichtig f\u00fcr die Zuweisung von Unternehmensressourcen und die Verwaltung der Lagerbest\u00e4nde. Durch eine bessere Organisation und Optimierung der Lieferketten hilft KI den Unternehmen, Geld zu sparen und ihren Umsatz zu steigern.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aufkommende-trends-und-moglichkeiten\">Aufkommende Trends und M\u00f6glichkeiten&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auch wenn KI bereits neue Trends im E-Commerce anf\u00fchrt, gibt es immer noch Raum f\u00fcr Wachstum. Nirgendwo wird dies deutlicher als in dem Bereich, in dem E-Commerce auf intelligente Ger\u00e4te und virtuelle Assistenten trifft. Hier ist der Einsatz von KI vielleicht am sichtbarsten und bietet ein enormes Potenzial f\u00fcr die Integration in den E-Commerce. Letztendlich geht es um Komfort, und von KI profitieren nicht nur die Unternehmen, sondern auch die Kunden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit KI erh\u00e4lt man intelligente Logistik: eine automatisierte und effizientere Bestandsverwaltung, die die betriebliche Leistung verbessert und dem Unternehmen letztlich Zeit und Geld spart.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieser Artikel stammt aus der ersten Ausgabe des Nexi Magazins, das im September 2023 ver\u00f6ffentlicht wurde. Der Englische Beitrag wurde frei \u00fcbersetzt und angepasst. Den Originalbeitrag auf Englisch gibt es&nbsp;<a href=\"https:\/\/ecom.nets.eu\/magazine\/how-is-ai-transforming-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und zur kompletten ersten Ausgabe, mit vielen weiteren spannenden Beitr\u00e4gen rund um das Thema \u2018Der Spa\u00df beim Online-Shopping\u2019 gibt es&nbsp;<a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier.<\/a><\/p>\n\n\n\n<section class=\"contributor\">\n  <div class=\"c\">\n    <div class=\"header\">\n      <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\">\n  <path d=\"M12.6473 11.0758C12.6481 11.0751 12.6489 11.0743 12.6498 11.0735C12.6522 11.0714 12.6546 11.0692 12.6569 11.067C12.6592 11.0649 12.6614 11.0628 12.6636 11.0607C12.6645 11.0599 12.6654 11.0591 12.6662 11.0582C12.6662 11.0582 12.6663 11.0582 12.6662 11.0582L13.6681 10.0563C13.8044 9.92002 13.8044 9.6991 13.6681 9.56281C13.5319 9.42654 13.3109 9.42654 13.1747 9.56281L12.4195 10.318L11.1185 9.017L14.2139 5.92156L15.5149 7.22255L14.9691 7.76834C14.8328 7.90461 14.8328 8.12555 14.9691 8.26182C15.1054 8.39811 15.3263 8.39809 15.4626 8.26182L16.2551 7.4693C16.3914 7.33303 16.3914 7.11209 16.2551 6.97582L16.143 6.86366L16.973 6.03368C17.0384 5.96824 17.0752 5.8795 17.0752 5.78695C17.0752 5.69442 17.0384 5.60566 16.973 5.54022L15.8963 4.46353C15.76 4.32726 15.539 4.32726 15.4028 4.46353L14.5728 5.29351L14.4606 5.18135C14.3244 5.04508 14.1034 5.04506 13.9672 5.18135L13.473 5.67552C12.7448 5.17923 11.7415 5.2537 11.096 5.89911C11.0909 5.90428 11.086 5.90961 11.0812 5.91501C11.0758 5.9198 11.0704 5.92471 11.0653 5.9299L8.41493 8.58024C8.27866 8.71651 8.27866 8.93745 8.41493 9.07372C8.48307 9.14187 8.57236 9.17593 8.66165 9.17593C8.75097 9.17593 8.84026 9.14187 8.9084 9.07372L11.5588 6.42338C11.5639 6.41821 11.5688 6.41288 11.5736 6.40748C11.579 6.40271 11.5844 6.39778 11.5895 6.39259C11.9613 6.02085 12.5224 5.95109 12.9652 6.1833L10.3783 8.77025C10.3775 8.77109 10.3767 8.77195 10.3759 8.77279C10.3737 8.77504 10.3715 8.77735 10.3693 8.77968C10.3672 8.78195 10.3651 8.78426 10.3631 8.78659C10.3623 8.78749 10.3614 8.78833 10.3607 8.78924L5.90135 13.965L4.83392 15.0324C4.7956 15.0707 4.76674 15.1174 4.74961 15.1688L4.21127 16.7838C4.16948 16.9092 4.20212 17.0474 4.29559 17.1409C4.36209 17.2074 4.45126 17.2431 4.54236 17.2431C4.57928 17.2431 4.61651 17.2373 4.65267 17.2252L6.2677 16.6869C6.31908 16.6697 6.36577 16.6409 6.40407 16.6026L7.47158 15.5351L12.6473 11.0758ZM15.6495 5.20376L16.2327 5.78695L15.6495 6.3702L15.0663 5.78699L15.6495 5.20376ZM10.6441 9.52949L11.907 10.7924L7.25169 14.8033L6.63316 14.1848L10.6441 9.52949ZM5.96885 16.0508L5.09403 16.3425L5.38563 15.4677L6.15734 14.6959L6.74055 15.2791L5.96885 16.0508Z\" fill=\"#212861\"><\/path>\n<\/svg>      <span>contributor<\/span>\n    <\/div>\n    <div class=\"contributor__content\">\n      \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Renata-2-Autorenbild.jpg\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Renata-2-Autorenbild.jpg\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Renata-2-Autorenbild.jpg\" alt=\"renata 2 autorenbild\" width=\"463\" height=\"505\">\n  <\/picture>\n\n      <div class=\"more-information\">\n        <h3>Renata Dev\u010di\u0107<br>Head of eCom Group Marketing<\/h3>\n          <span class=\"about\">Renata verantwortet das Group E-Commerce Marketing in Europa. Sie ist zudem die Chefredakteurin des Nexi Group Online Magazins und bringt so unseren Kunden als auch Partnern alles rund um das Thema Payment auf interessante und unterhaltsame Weise n\u00e4her.<\/span>\n          <button class=\"read-more ll ll--g\" onclick=\"expand()\">Read more<\/button>\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <script>\n    function expand() {\n      var aboutText = document.querySelector('.about');\n      aboutText.classList.toggle('expanded');\n    }\n  <\/script>\n<\/section><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"aside\">\n  <ul class=\"aside__items-wrapper\">\n                  <li class=\"item\">\n          <span class=\"pre-header\">Topics<\/span>\n          <div class=\"tags-container\">\n            <ul class=\"tags\">\n                          <\/ul>\n          <\/div>\n        <\/li>\n      \n      \n      \n      \n      <\/ul>\n<\/div>\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><div>Table of Contents<\/div><nav><ul><li><a href=\"#wie-bezahlen-deutsche-ihre-online-einkaufe\">Wie bezahlen Deutsche ihre Online-Eink\u00e4ufe?<\/a><\/li><li><a href=\"#lokal-statt-global\">Lokal statt global<\/a><\/li><li><a href=\"#wir-werden-praktischer-was-kaufen-deutsche\">Wir werden praktischer! Was kaufen Deutsche?<\/a><\/li><li><a href=\"#reisen-wofur-geben-deutsche-am-meisten-geld-aus\">Reisen: Wof\u00fcr geben Deutsche am meisten Geld aus?<\/a><\/li><li><a href=\"#was-machen-die-nachbarn\">Was machen die Nachbarn?<\/a><\/li><li><a href=\"#europa-wie-sieht-es-in-anderen-landern-aus\">Europa: Wie sieht es in anderen L\u00e4ndern aus?<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n  <\/div>\n<\/section>\n\n\n<section class=\"related-content\">\n  <div class=\"c\">\n\n          <div class=\"related-content__header\">\n        <h2 class=\"h1\">Wissenscenter<\/h2>\n        <a class=\"btn btn--outline\" href=\"https:\/\/ecom.nets.eu\/de\/wissenscenter\/\" aria-label=\"ZU DEN INSIGHTS\">ZU DEN INSIGHTS<\/a>\n      <\/div>\n\n    \n    <ul class=\"related-content__items\">\n              \n        <li>\n          \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/10\/Follow-these-4-Tips-to-Ensure-Your-Black-Friday-is-a-Success-Square-format-Compressify.io_-480x480.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/10\/Follow-these-4-Tips-to-Ensure-Your-Black-Friday-is-a-Success-Square-format-Compressify.io_.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/10\/Follow-these-4-Tips-to-Ensure-Your-Black-Friday-is-a-Success-Square-format-Compressify.io_.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/10\/Follow-these-4-Tips-to-Ensure-Your-Black-Friday-is-a-Success-Square-format-Compressify.io_.webp\" alt=\"follow these 4 tips to ensure your black friday is a success &#8211; square format (compressify.io)\" width=\"3360\" height=\"3360\">\n  <\/picture>\n\n          <div class=\"related-content__content\">\n            <div class=\"related-content__headline\">\n              <a href=\"#\"\n                 class=\"related-content__category blog\">\n                <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g fill=\"#fff\">\n    <path\n      d=\"M15.6207 4.13173c-.2095 0-.3793.16983-.3793.37932V14.9938c0 .3993-.3249.7241-.7242.7241H3.48276c-.3993 0-.72414-.3248-.72414-.7241V3.4076c0-.09508.07734-.17242.17241-.17242H13.4138c.0951 0 .1724.07734.1724.17242v11.0345c0 .2095.1698.3793.3793.3793.2095 0 .3793-.1698.3793-.3793V3.4076c0-.51338-.4176-.93104-.931-.93104H2.93103C2.41766 2.47656 2 2.89422 2 3.4076v11.5862c0 .8176.66516 1.4828 1.48276 1.4828H14.5172c.8176 0 1.4828-.6652 1.4828-1.4828V4.51105c0-.20949-.1698-.37932-.3793-.37932Z\"><\/path>\n    <path\n      d=\"M4.03361 14.2703h8.27589c.2095 0 .3793-.1698.3793-.3793 0-.2095-.1698-.3793-.3793-.3793H4.03361c-.20949 0-.37931.1698-.37931.3793 0 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     <\/a>\n\n              <a href=\"https:\/\/ecom.nets.eu\/at\/blog\/vier-tipps-damit-ihr-black-friday-ein-voller-erfolg-wird\/\" aria-label=\"Vier Tipps, damit Ihr Black Friday ein voller Erfolg wird!\" class=\"article-name\">\n                <h3>Vier Tipps, damit Ihr Black Friday ein voller Erfolg wird!<\/h3>\n              <\/a>\n            <\/div>\n\n            <div class=\"related-content__bottom\">\n              <div class=\"tags-container\">\n                <ul class=\"tags\">\n                                      <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/at\/topic\/ecommerce-optimization-at\/\">\n                        Ecommerce Optimization                      <\/a>\n                    <\/li>\n                                  <\/ul>\n                <button id=\"showAll\">...<\/button>\n              <\/div>\n              <a href=\"https:\/\/ecom.nets.eu\/at\/blog\/vier-tipps-damit-ihr-black-friday-ein-voller-erfolg-wird\/\" aria-label=\"Vier 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srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/02\/4-e-commerce-trends-straight-out-of-a-sci-fi-movie-Square-format-Compressify.io_.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/02\/4-e-commerce-trends-straight-out-of-a-sci-fi-movie-Square-format-Compressify.io_.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/02\/4-e-commerce-trends-straight-out-of-a-sci-fi-movie-Square-format-Compressify.io_.webp\" alt=\"4 e commerce trends straight out of a sci fi movie &#8211; square format (compressify.io)\" width=\"3360\" height=\"3360\">\n  <\/picture>\n\n          <div class=\"related-content__content\">\n            <div class=\"related-content__headline\">\n              <a href=\"#\"\n                 class=\"related-content__category blog\">\n                <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g 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fill=\"#212861\" d=\"M8.66667 11.9938h5.51213l-2.1409-2.16951.6727-.68171L16 12.4759l-3.2894 3.3333-.6727-.6817 2.1409-2.1695H8.66667v-.9642Z\"><\/path>\n<\/svg>              <\/a>\n            <\/div>\n          <\/div>\n        <\/li>\n              \n        <li>\n          \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/American-Express-Nets-480x265.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/American-Express-Nets.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/American-Express-Nets.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/American-Express-Nets.webp\" alt=\"american express nets\" width=\"1024\" height=\"565\">\n  <\/picture>\n\n          <div 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