{"id":22262,"date":"2023-04-04T06:37:17","date_gmt":"2023-04-04T06:37:17","guid":{"rendered":"https:\/\/nexi-magazine.desgsr.com\/sustainable-e-commerce-will-it-become-a-must\/"},"modified":"2023-08-06T17:56:18","modified_gmt":"2023-08-06T17:56:18","slug":"sustainable-e-commerce-will-it-become-a-must","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/sustainable-e-commerce-will-it-become-a-must\/","title":{"rendered":"Sustainable E-Commerce \u2013 Will it Become a Must?"},"content":{"rendered":"\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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animate\"><\/span>\n\n\n\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba01\">N\u00ba01<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">September 2023<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/sustainable-ecommerce-will-it-become-a-must-min.png\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=22276\" data-cursor=\"skew\" aria-label=\"Industry News\"\n         class=\"category-style\">Industry News<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">Sustainable E-Commerce \u2013 Will it Become a Must?<\/h1>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We have entered the era of the conscious consumer. Running your business in a sustainable way is no longer considered a bonus, it has become a requirement. Consumers favor brands and retailers who run their business in an ethical and eco-friendly way, and are authentic and transparent about it. And it\u2019s not just about<em> what <\/em>we buy \u2013 it\u2019s also about<em> how <\/em>we buy it.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     text-section--separator\"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sustainability in Online Shopping<\/h2>\n\n\n\n<p>Sustainability, as defined by the UN back in 1987, is \u201cmeeting the needs of the present without compromising the ability of future generations to meet their own needs.\u201d <strong>Sustainable e-commerce seeks to minimize its environmental impact and ensure good working conditions and employee well-being. <\/strong>This includes changing business models in order to provide a good working environment and implementing green practices in logistics, packaging, transport, and waste handling.<\/p>\n\n\n\n<p>Research <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10551-020-04493-6\" target=\"_blank\" rel=\"noreferrer noopener\">has shown<\/a> that a staggering <strong>70% of consumers care about consuming more responsibly and are even willing to pay more for green products<\/strong>. This trend is on the rise, as some <a href=\"https:\/\/esw.com\/global-voices-2022-pre-peak-pulse\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent reports<\/a> prove that around 60% of consumers have made changes to their shopping behavior in the last year in order to minimize the ecological impact. The contemporary consumer believes that brands and retailers are responsible for running their business sustainably and ethically, and is ready to hold them accountable.&nbsp;<\/p>\n\n\n\n<p>With online searches for sustainable goods <a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/4783129\/An%20EcoWakening_Measuring%20awareness,%20engagement%20and%20action%20for%20nature_FINAL_MAY%202021%20(1).pdf?__hstc=130722960.ecb206528da823f5ba86141aa6e8eac6.1642377481532.1642377481532.1642377481532.1&amp;__hssc=130722960.1.1642377481533&amp;__hsfp=2719519617&amp;hsCtaTracking=96a022a5-8be1-44ee-82fc-ced6164b8590%7C0c8892b7-4e13-464f-9b50-75e692c189ef\" target=\"_blank\" rel=\"noreferrer noopener\">having risen<\/a> over 70% between 2017 and 2021, sustainability in e-commerce is no longer negotiable. Many retailers have already adopted an eco-friendly approach to e-commerce.<strong> Sustainable e-commerce offers carbon-neutral shipping options, avoids excessive packaging waste, and works to reduce returned deliveries and returns by improving product descriptions. <\/strong>A person-first approach to running a business that includes an eco-friendly supply chain as well as corporate social responsibility can have an immensely positive influence on the customers\u2019 brand loyalty.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Green vs Greenwashing<\/h2>\n\n\n\n<p>Look no further for proof of the rising demand for green e-commerce than the fact that some brands misuse false claims of sustainability in order to attract customers. Dubbed \u201cgreenwashing\u201d, this is the practice of brands attempting to increase sales by falsely advertising themselves as ethical, eco-friendly, and sustainable.&nbsp;<\/p>\n\n\n\n<p>As many as 40% of green e-commerce claims <a href=\"https:\/\/www.gov.uk\/government\/news\/global-sweep-finds-40-of-firms-green-claims-could-be-misleading\" target=\"_blank\" rel=\"noreferrer noopener\">have proven to be misleading<\/a>. <strong>Greenwashing brands give vague statements about sustainability, use design and packaging to give a more \u201cgreen\u201d impression, or even put non-accredited eco-labels and terms on products. <\/strong>However, consumers are becoming more aware of how to distinguish authentic sustainable e-commerce brands and retailers from those using greenwashing strategies. False advertising in sustainability can end up costing the brand its reputation, therefore, more and more companies are choosing to \u201cgo green\u201d for real, with sustainable e-commerce now becoming the industry standard.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     text-section--separator\"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Reasons Businesses go Green<\/h2>\n\n\n\n<p>McKinsey &amp; Co.\u2019s <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/industries\/retail\/our%20insights\/the%20state%20of%20fashion%202020%20navigating%20uncertainty\/the-state-of-fashion-2020-final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2020 survey revealed<\/a> that 75% of millennial respondents considered sustainability as an important factor when making a purchase, proving that the conscious consumer has now become the norm.<\/p>\n\n\n\n<p><strong>As the environmentally conscious Millennials and Gen-Z go on to make up the dominant consumer demographics, ethical e-commerce is only going to become more important. <\/strong><\/p>\n\n\n\n<p>The new generations are less willing to compromise and will walk away from greenwashing and unsustainable businesses without batting an eye.<\/p>\n\n\n\n<p>Early adoption of green e-commerce can make the business stand out in the highly competitive market, as <a href=\"https:\/\/www.webinterpret.com\/au\/blog\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">over 50% of customers<\/a> cited environmental impact as the reason to opt for one online retailer over another. <\/p>\n\n\n\n<p>Also,<strong> sustainable e-commerce is future-oriented: investing in improving the company\u2019s ethical approach now can save you from experiencing losses later<\/strong>.<\/p>\n\n\n\n<p>Customers are happy to pay more for a sustainable, durable product as they consider it to be a long-term investment. This is particularly evident in fashion, where new trends to address sustainability are emerging. One of them is the \u201ccircular economy\u201d, a model that promotes the reusing of existing products and the recycling of materials. <\/p>\n\n\n\n<p><strong>Offering \u201cpreloved\u201d products at more affordable makes companies more competitive, especially in today\u2019s inflation-ridden economy.<\/strong><\/p>\n\n\n\n<p><strong>Sustainable e-commerce companies make the production process more effective by practicing a more efficient use of materials, recycling, and reducing packaging.<\/strong><\/p>\n\n\n\n<p>This way, they minimize waste, reduce energy consumption, and make the supply chains more efficient. By implementing sustainability in e-commerce, companies can save money while helping protect the environment. This, in turn, improves the company\u2019s public image, ensuring better product sales.<\/p>\n\n\n\n<p>Still not convinced? Well, seeing as more and more <a href=\"https:\/\/www.globalelr.com\/2021\/06\/new-german-law-aims-to-strengthen-global-human-and-environmental-rights\/\" target=\"_blank\" rel=\"noreferrer noopener\">countries<\/a> are introducing sustainability regulations to decrease carbon emissions, soon it will no longer be a matter of choice for companies to implement these measures. It just makes sense to get in on it sooner rather than later.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How to Communicate Sustainability?<\/h2>\n\n\n\n<p><strong>The first rule of communicating sustainability is: do talk about sustainability. The second one? Don\u2019t lie. <\/strong>When it comes to ethical e-commerce, actions speak as loud as words, and it is crucial that the company embodies the values it promotes \u2013 from caring about its workers to caring about the environment.<\/p>\n\n\n\n<p>In communicating sustainability efforts, make sure to only put forward the information that can be verified. <strong>Transparency and authenticity are fundamental to consumer trust<\/strong>: once a company is caught greenwashing, it will lose this trust and it will be very difficult to bounce back. If possible, validate the information with official certificates of green commerce. However, don\u2019t just go for simple solutions, as you might end up using visual clich\u00e9s \u2013 <strong>sustainable e-commerce brands don\u2019t always need to be represented by a combination of green and cardboard-color visuals<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It would also be wise to s<strong>teer clear of general proclamations on saving the environment as they might easily come off as generic and dishonest<\/strong>. Keep your message simple and be careful not to overwhelm the customers by getting tangled up in complex explanations. Use visual accessories when possible, such as charts, stats, infographics, callouts, images, videos, and animations.<\/p>\n\n\n\n<p><strong>Becoming a sustainable e-commerce brand is a long-term project. <\/strong>Companies are now required to practice what they preach and implement a holistic approach to sustainability that encompasses everything from production to delivery, from using recycled materials to reducing waste. <strong>Ethical e-commerce is an investment in the brand\u2019s future <\/strong>that boosts the company\u2019s public image and reduces costs in the long run. We have reached a point where embracing sustainability is <em>a must<\/em> for brands that don\u2019t want to end up being left behind.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     text-section--separator\"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sustainable E-Commerce Trends<\/h2>\n\n\n\n<p>When talking about common approaches to adopting sustainable e-commerce trends, the first thing that usually comes to mind is the <strong>packaging and shipping process<\/strong>. <\/p>\n\n\n\n<p>Companies came up with different solutions, from reducing unnecessary packaging and <a href=\"https:\/\/www.trendhunter.com\/trends\/hm-packaging-concept\" target=\"_blank\" rel=\"noreferrer noopener\">making it reusable<\/a> to offering CO\u00b2-neutral shipping options. For example, GLS\u2019s ThinkGreen and DHL\u2019s GoGreen initiatives aim to reduce gas emissions. Some retailers, such as Amazon, are adding electric vehicles to their fleets in an attempt to avoid fossil-fueled transport in the delivery process.<\/p>\n\n\n\n<p>Averaging <a href=\"https:\/\/theloadstar.com\/carriers-lose-out-on-e-commerce-returns-by-failing-to-find-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">at almost 25%<\/a>, <strong>return rates<\/strong> remain one of the burning issues of e-commerce. Some recent trends in e-commerce, such as AI (LINK) and live shopping (LINK), have proven to significantly reduce return rates, also eliminating additional waste in the process. Some brands, such as Zara, have even taken to predictive, planned demand in order to reduce product waste from seasonal collections.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/rocktechnolabs.com\/blog\/sustainable-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fashion brands<\/a> are increasingly looking to commit to the <strong>use of sustainable and recycled materials<\/strong>. Adidas, for example, has decided to phase out virgin polyester by as soon as 2024. Others are encouraging a circular economy \u2013 IKEA went all the way and pledged to become fully circular by 2030.<\/p>\n\n\n\n<p>Finally, sustainability is not concerned only with the natural environment, but also with the work environment. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Sustainable e-commerce companies offer better work conditions (health and safety, working hours, benefits), and support diversity, equity, and inclusion.&nbsp;<\/p><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/people-who-have-stated-they-would-choose-pachaging-to-limit-the-impact-of-online-purchase1x-1.png\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n\n\n\n<div class=\"related-article js-swiper-related-article\">\n  <h5>Related Article<\/h5>\n  <div class=\"swiper-container\">\n    <div class=\"swiper-wrapper\" >\n      \n<article class=\"article-box  swiper-slide\">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/clothes-do-make-the-sale\/\" class=\"media-wrapper js-link\" aria-label=\"Clothes Do Make the Sale\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/clothes-do-make-the-sale-min.png\" alt=\"Clothes Do Make the Sale\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/clothes-do-make-the-sale\/\"\n         aria-label=\"Clothes Do Make the Sale\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Clothes Do Make the Sale<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Fashion has always been at the forefront of commerce, and it is no different when it comes to e-commerce.<\/p>\n  <\/div>\n<\/article>\n    <\/div>\n  <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"person-section container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n\n  <div class=\"person-section__person\">\n    <div class=\"person\">\n      <span class=\"noise\"><\/span>\n      <div class=\"media-wrapper\">\n        <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/1677402830610.jpg\" alt=\"\">\n      <\/div>\n      <div>\n                <h5 class=\"headline\">In the footstep of my experience<\/h5>\n                        <h4 class=\"name\">Renata Dev\u010di\u0107<\/h4>\n                        <h6 class=\"position category-style\">HEAD OF EUROPEAN E-COMMERCE MARKETING<\/h6>\n                <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"person-section__columns text-content\">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>When it comes to sustainability, how do you classify yourself?<\/strong><\/p>\n\n\n\n<p><em><em>I see myself as an individual who values ecological responsibility.<\/em><\/em><\/p>\n\n\n\n<p><strong>Can you share any good experiences you&#8217;ve had with sustainability and online shopping?<\/strong><\/p>\n\n\n\n<p><em>Like a true shopster, I frequently shop online, and one of my go-to stores is Zara. I was pleasantly surprised last week when they offered me the option to use a reused box for packing my order. I immediately chose that option, as it aligns with my desire to contribute to environmental sustainability. <\/em><\/p>\n\n\n\n<p><em>It would be wonderful to see more and more e-commerce shops following suit and taking proactive steps to care for the environment. By implementing eco-friendly practices, such as using recycled materials for packaging or reducing unnecessary waste, online retailers can make a positive impact and encourage customers to make more sustainable choices.<\/em><\/p>\n\n\n\n<p><strong>Do you perceive sustainability as a fleeting trend or an enduring global concern?<\/strong><\/p>\n\n\n\n<p><em>It is evident that this particular topic is rapidly gaining attention and becoming a buzz in various circles. It is worth noting that there are some noticeable differences between European countries in relation to this matter. For a more comprehensive understanding and to dig deeper into the subject, we highly recommend referring to our reports, which provide detailed insights and analysis. Discover more on the following link: <a href=\"https:\/\/ecom.nets.eu\/report\/european-e-commerce-report-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ecom.nets.eu\/resources\/?category=reports<\/a><\/em><\/p>\n<\/div>\n<\/div>\n\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22262\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 00-4.96-5.58h-45V71.98c0-9.73 5.24-14.67 15.58-14.67h29.42a5 5 0 005-5V5.04a5 5 0 00-5-5h-40.55c-.28-.02-.92-.04-1.85-.04-7.04 0-31.5 1.38-50.8 19.15-21.41 19.7-18.44 43.27-17.72 47.36v37.75H81.7a5 5 0 00-5 5v50.84a5 5 0 005 5z\"\/>\n<\/svg>\n    <\/a>\n    <a href=\"http:\/\/www.twitter.com\/share?url=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22262\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"twitter\">\n        <svg class=\"icon icon-twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 17\">\n  <path d=\"M17.95 4.23l.02.56C17.97 10.46 13.84 17 6.29 17c-2.32 0-4.47-.71-6.29-1.93a8.07 8.07 0 006.07-1.78 4.13 4.13 0 01-3.83-2.97 3.96 3.96 0 001.85-.08A4.25 4.25 0 01.8 6.04v-.06c.56.32 1.19.51 1.86.54A4.42 4.42 0 011.4.79c2.03 2.6 5.05 4.3 8.46 4.48a4.5 4.5 0 01-.1-.98A4.2 4.2 0 0113.84 0c1.18 0 2.24.52 3 1.36a8 8 0 002.6-1.04c-.3 1-.96 1.84-1.8 2.37.82-.1 1.61-.34 2.35-.68a8.58 8.58 0 01-2.05 2.22z\"><\/path>\n<\/svg>\n    <\/a>\n    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22262\"\n       data-cursor=\"sticky\" aria-label=\"linkedin\"\n       onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\">\n        <svg class=\"icon icon-linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 93.06 93.06\">\n  <path d=\"M11.185.08C5.004.08.001 5.092 0 11.259c0 6.173 5.003 11.184 11.186 11.184 6.166 0 11.176-5.011 11.176-11.184C22.362 5.091 17.351.08 11.185.08zM1.538 30.926h19.287V92.98H1.538zM69.925 29.383c-9.382 0-15.673 5.144-18.248 10.022h-.258v-8.479H32.92v62.053h19.27V62.281c0-8.093 1.541-15.932 11.575-15.932 9.89 0 10.022 9.256 10.022 16.451v30.178H93.06V58.942c0-16.707-3.605-29.559-23.135-29.559z\"><\/path>\n<\/svg>\n    <\/a>\n<\/section>\n\n\n\n<section class=\"related-articles\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container\">\n    <div class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-online-shopping-mystique\/\" class=\"media-wrapper js-link\" aria-label=\"The Online Shopping Mystique\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/the-online-shopping-mystique-min.png\" alt=\"The Online Shopping Mystique\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-online-shopping-mystique\/\"\n         aria-label=\"The Online Shopping Mystique\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Online Shopping Mystique<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Online shopping is a multibillion-euro industry, with millions of people worldwide availing themselves of the convenience of purchasing products and services with just a few clicks or taps of the finger.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/beauty-industry-reigns-supreme\/\" class=\"media-wrapper js-link\" aria-label=\"Beauty Industry Reigns Supreme\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/beauty-industry-reigns-superme-min.png\" alt=\"Beauty Industry Reigns Supreme\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/beauty-industry-reigns-supreme\/\"\n         aria-label=\"Beauty Industry Reigns Supreme\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Beauty Industry Reigns Supreme<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The global beauty market\u2019s value in 2022 was at 511 billion USD, with a projected compound annual growth rate of 4.76% between 2022 and 2026.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/igaming-online-sports-betting-industry-the-elements-of-success\/\" class=\"media-wrapper js-link\" aria-label=\"I Game, You Game, We Bet We All Game\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/i-game-you-game-we-bet-we-all-game-min.png\" alt=\"I Game, You Game, We Bet We All Game\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/igaming-online-sports-betting-industry-the-elements-of-success\/\"\n         aria-label=\"I Game, You Game, We Bet We All Game\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">I Game, You Game, We Bet We All Game<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Online gambling is any kind of gambling conducted over the Internet, be it sports betting, virtual poker or online casinos. The industry experienced a meteoric rise in the early 2020s, fuelled by tech advancements, increased spending power of the middle classes and the coronavirus pandemic. The general rise of e-commerce was also beneficial to the online gambling market, as it alleviated fears about the safety of online transactions.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"editorial-and-impressum\" data-cursor=\"change-color\" data-cursor-color=\"#000000\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <div class=\"editorial-and-impressum__left\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\" data-anim=\"opacity,y\" data-anim-delay=\".15\" aria-label=\"N\u00ba01\" class=\"issue-num h3\">N\u00ba01<\/a>\n            <ul class=\"links\">\n                <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Editorial\"        data-cursor=\"skew\"       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And it\u2019s not just about what we buy \u2013 it\u2019s also about how we buy it.<\/p>\n","protected":false},"author":10,"featured_media":22241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75],"tags":[74],"class_list":["post-22262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-en","tag-issue-no01-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable E-Commerce \u2013 Will it Become a Must? - Nexi Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecom.nets.eu\/magazine\/sustainable-e-commerce-will-it-become-a-must\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable E-Commerce \u2013 Will it Become a Must? - Nexi Magazine\" \/>\n<meta property=\"og:description\" content=\"We have entered the era of the conscious consumer. 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