{"id":22266,"date":"2023-04-02T19:06:04","date_gmt":"2023-04-02T19:06:04","guid":{"rendered":"https:\/\/nexi-magazine.desgsr.com\/it-started-with-games-and-in-games-it-booms\/"},"modified":"2023-08-06T17:52:45","modified_gmt":"2023-08-06T17:52:45","slug":"it-started-with-games-and-in-games-it-booms","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/it-started-with-games-and-in-games-it-booms\/","title":{"rendered":"It Started with Games and in Games it Booms!"},"content":{"rendered":"\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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animate\"><\/span>\n\n\n\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba01\">N\u00ba01<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">September 2023<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/it-started-with-games-in-games-it-booms-min.png\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22276\" data-cursor=\"skew\" aria-label=\"Feature Theme\"\n         class=\"category-style\">Feature Theme<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">It Started with Games and in Games it Booms!<\/h1>\n            <p class=\"subtitle light-font\" data-anim=\"splitText\" data-anim-delay=\".45\">The New Era of How We Play<\/p>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Games are as old as humanity &#8211; it is how we learn, how we practice and how we have fun. Gaming has always been here, but today it is undergoing one more major boom as the recent lockdowns attracted new people to it. There are millions of players and thousands of game companies out there, claiming an increasingly larger stake of the global e-commerce market.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Planet-wide Online Entertainment<\/h2>\n\n\n\n<p>Online gaming made its first baby steps back in the 1970s. It was confined to internal computer networks at various colleges, but then came the Internet. Yes, technical limitations in computer hardware and Internet speeds at first limited the scope and spread of online games in the <strong>80s but the 90s brought an increase in both the speed and availability of Internet connections worldwide, ushering the new age of gaming online that we know today.&nbsp;<\/strong><\/p>\n\n\n\n<p>The price of gaming hardware and of the Internet coupled with the costs of maintaining game servers plummeted so much that both the Internet and online games became affordable to millions. Who promptly discovered the joy of World of Warcraft, a massive multiplayer online game (MMO) that reigned supreme among online games, even while dozens of other games on the market vied for both second place and a chance to supplant it as the king.&nbsp;<\/p>\n\n\n\n<p>In the past two decades, online gaming has grown into a multibillion dollar market, with a <a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-media\/video-games\/online-games\/worldwide#revenue\">projected revenue<\/a> of 26 billion USD in 2023, and an annual growth rate of 5.64% between 2023 and 2027. Projections regarding online gaming industry growth put the number of online gamers at over 1.2 billion by 2027, and the projected market volume for 2027 is currently at over 32 billion USD.<\/p>\n\n\n\n<p>For Europe alone, the projected revenue for 2023 is an impressive 4.91 billion USD, with an expected 6.14 billion by 2027, and over 100 million users by that same&nbsp;year.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:130px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Online games today offer both a variety of experiences and a variety of titles<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Massive Online Battle Arena: <\/strong>League of Legends, Dota 2, Honor of Kings<\/li><li><strong>Roleplaying Games: <\/strong>World of Warcraft, Runescape, Guild Wars 2<\/li><li><strong>Hero Shooter: <\/strong>Valorant, Apex Legends, Overwatch<\/li><li><strong>Battle Royale: <\/strong>Fortnite, PUBG: Battlegrounds, Call of Duty: Warzone<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"related-links \">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Best multiplayer games to play in 2023\"               href=\"https:\/\/videogames.si.com\/guides\/best-multiplayer-games#gid=ci02b581c9300026e2&#038;pid=super-smash-bros-ultimate\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Best multiplayer games to play in 2023<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"The Golden Age of Multiplayer: How Online Gaming Conquered Video Games\"               href=\"https:\/\/www.theringer.com\/video-games\/2023\/1\/26\/23572057\/online-multiplayer-gaming-video-game-culture-single-player\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>The Golden Age of Multiplayer: How Online Gaming Conquered Video Games<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"How To Keep Up With The Future Of The Gaming Industry\"               href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/02\/10\/how-to-keep-up-with-the-future-of-the-gaming-industry\/?sh=650fbaef6d90\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>How To Keep Up With The Future Of The Gaming Industry<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Online Games - Worldwide\"               href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-media\/video-games\/online-games\/worldwide#revenue\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Online Games &#8211; Worldwide<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Play and Watch, Watch and Play<\/h2>\n\n\n\n<p>Online gaming spread out and brought a surprise.<strong> Turns out, people not only enjoy <em>playing<\/em> games but also <em>watching other people<\/em> play them. <\/strong>While it may sound strange at first, this is perfectly understandable. After all, people may enjoy playing football or basketball, but they certainly enjoy watching others do it as well.&nbsp;<\/p>\n\n\n\n<p>This led to the growth of eSports, where teams or single players compete in game matches before live audiences that cheer them on, backed by sponsors that make lucrative deals &#8211; often in millions of USD &#8211; with players in exchange for promotion.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>eSports statistics: in 2019, viewership for eSports in general was around 400 million worldwide, with revenues from around 957 million USD, and these are expected to exceed 1.6 billion by 2024. <\/strong><\/p><p><strong>eSports sponsorship and advertising brought in around 640 million USD in 2021,<\/strong> accordingly to Statista. <\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Today, Twitch averages over a million live viewers per day &#8211; which can go up to four million! &#8211; and on average over 50 000 channels streaming at any moment. <\/strong>On a monthly basis, Twitch provides a platform for over seven million gaming content makers, with the top ones accruing tens of millions&nbsp;of followers who will tune in for each new live stream.<\/p>\n\n\n\n<p>It\u2019s hard to overstate how big Twitch actually is in the online gaming sphere; in 2022, its market share was a staggering 73% of mobile usage among all live streaming platforms &#8211; second place was taken by Bigo Live with only 9%.<\/p>\n\n\n\n<p>Very soon Twitch the channel surpassed the other Justin.tv channels in popularity, drawing over 45 million unique users by late 2013. In 2014 the entire Justin.tv, now renamed Twitch, was bought by Amazon. By 2015, it boasted over 100 million viewers per month.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"related-links \">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Twitch statistics 2023: How Many People Use Twitch?\"               href=\" https:\/\/earthweb.com\/twitch-statistics\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Twitch statistics 2023: How Many People Use Twitch?<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"The Twitch phenomenon: How did it become so popular?\"               href=\"https:\/\/nerdbot.com\/2023\/03\/15\/the-twitch-phenomenon-how-did-it-become-so-popular\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>The Twitch phenomenon: How did it become so popular?<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:95px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/it-started-with-games-and-in-games-it-booms1x.png\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Lessons to be Learned<\/h2>\n\n\n\n<p>The gaming industry in general and its online segment in particular have some useful lessons for the e-commerce market as a whole.<\/p>\n\n\n\n<p><strong>The attention of the customer is key to success and how to get it and keep it in a veritable ocean of content aimed at customers who like novelty above all else is surely something the gaming industry can teach.&nbsp;<\/strong><\/p>\n\n\n\n<p>Games go all in with good design and immersive experiences, gaming companies maintain a consistent output of quality products, gaming platforms ensure easy accessibility and benefits for their users, and gaming live streamers keep and generate interest with honed playing skills and honest interaction with their followers and fans.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:95px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/nexi-picture-gaming1x.png\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     text-section--separator\"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">The New Tech Round the Corner is Already Here<\/h3>\n\n\n\n<p>We live in a world of new tech and the gaming industry has always been at the forefront of both the development and the application of it.<\/p>\n\n\n\n<p>Virtual reality (VR) is one of the bigger things to make the jump from science fiction to reality. Put on a headset, connect it to your computer and there you go: an entire virtual world you can move around in and interact with. Immersive, indeed! <strong>The price point is still steep enough to keep VR gaming \u201cniche\u201d, but developments in technology are expected to soon break that barrier, making VR gaming exceptionally affordable.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Augmented reality (AR) technology allows for virtual elements to be overlaid on the real world. <\/strong>Gamers look through special glasses or their mobile device\u2019s cameras in order to see and hear things the game has added to their immediate vicinity. The massively popular Pokemon GO game, with thousands of people going for walks around their neighborhood to hunt Pokemon and engage in battles with other players, is the best-known example of this in gaming.<\/p>\n\n\n\n<p>Artificial intelligence (AI) has for quite some time been of interest to the global industry and market. Recent developments regarding AI used for creating images or text generation has pushed the area to the forefront. <strong>In gaming, an AI component of a game could react to more things a player might try to do than an army of programmers could think of and program into the game beforehand.&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Smooth and engaging are some of the words most often used with regard to a gamer\u2019s user experience, and<strong> this can be easily applied to any other e-commerce<\/strong>. <\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Experience, Experience, Experience<\/h3>\n\n\n\n<p>User experience makes or breaks a game.<strong> If a player doesn\u2019t enjoy not just the content of your game but also how he interacts with the game itself, they\u2019ll go look for something else, something better.<\/strong><\/p>\n\n\n\n<p>Smooth and engaging are some of the words most often used with regard to a gamer\u2019s user experience, and<strong> this can be easily applied to any other e-commerce<\/strong>. No matter which goods, products, or services you sell online, customers will appreciate it if they can easily discover what\u2019s on offer, what\u2019s in stock, what the delivery options and payment plans are, and if the shopping experience is fast and frictionless, with a minimum number of clicks necessary to get the item from their shopping basket to their front door.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:110px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Reviewing and Monitoring KPIs<\/strong><br><strong><br><\/strong>ARPU is the Average revenue per user (ARPU) is a KPI that is the cornerstone of any projections regarding future growth and planning for a game. The math is simple, but the significance cannot be overstated: divide total revenue, which includes everything from one time download fees to monthly subscriptions to in-game purchases by players, by a game\u2019s total user base, and both you and your investors will immediately know how much value your users put in the game.<br><br>The Lifetime value (LTV), i.e. the total monetary value of a single gamer over the time span of playing your game, informing you how much you should spend on your efforts to acquire a single new customer while still staying profitable.<br>Retention rate monitoring is also paramount &#8211; comparing total number of customers in two consecutive time periods for a general impression or getting more specific by separating customers into cohorts.<br><br>Losing customers is also an inevitability, but so is tracking this indicator. In the gaming industry, it is the Churn rate that tracks how many players are no longer playing your game.<br>And, of course, the Conversion rate: the ability to turn free users into paying users.<br><br>Now, read all that again, with customers and clients in places of gamers and users, and you have all the insight you need into designing an online sales experience that is as smooth and engaging as can be.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Make it Fun&nbsp;<\/h3>\n\n\n\n<p><strong>Gamification as a concept is not new, but its widespread use certainly is.<\/strong> Integrating concepts and elements from games into another activity makes that activity more appealing and increases the quality of the activity\u2019s results.&nbsp;<\/p>\n\n\n\n<p><strong>Gamification can influence behaviour and this has made it interesting for e-commerce. <\/strong>Think eBay and its competitive bidding system, with stars given to successful bidders, making them feel like they were, in gaming parlance \u201cleveling up\u201d. A simple thing to implement which made customers feel that they\u2019ve not only purchased something but also \u201cwon\u201d, essentially providing the same rush you get from beating an opponent in a game. Duolingo offers language learning through daily tasks that earn you points that can be exchanged for retries on a failed test or just a swanky new outfit for the green Duo bird itself.<\/p>\n\n\n\n<p><strong>\u201cSpecial\u201d and \u201crare\u201d objects are very desirable in games<\/strong> and the online retailer Woot managed to translate that into their business model. Offering only a single product per day, for a limited time, in limited quantities and at a special price, the retailer offered the next product for sale only once the previous\u2019 supply has been exhausted or time had run out. Since customers have no way of knowing beforehand what will be on offer, this creates an air of suspense and mystery, motivating customers to make purchases because the next one might be something very desirable.&nbsp;<\/p>\n\n\n\n<p>M&amp;M\u2019s might be the king of shopping through gamification with their website that allows customers to design everything from the color to the packaging of a batch of M&amp;M\u2019s &#8211; the ultimate personalisation.&nbsp;<\/p>\n\n\n\n<p>The above-mentioned examples are only a few, but they demonstrate that <strong>the online gaming industry is a thriving, growing market with many opportunities for advancement and innovation in the e-commerce market.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/change-in-spending-compared-to-20211x.png\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Integrating concepts and elements from games into another activity makes that activity more appealing and increases the quality of the activity\u2019s results.&nbsp;<\/p><\/blockquote>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"person-section container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n\n  <div class=\"person-section__person\">\n    <div class=\"person\">\n      <span class=\"noise\"><\/span>\n      <div class=\"media-wrapper\">\n        <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/alexandru-manta-1.png\" alt=\"\">\n      <\/div>\n      <div>\n                <h5 class=\"headline\">Interview with:<\/h5>\n                        <h4 class=\"name\">Alexandru Manta<\/h4>\n                        <h6 class=\"position category-style\">Product Manager &#8211; Easy at Nexi Finland<\/h6>\n                <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"person-section__columns text-content\">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"two-column-block text-content\">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>1. How has the pandemic affected your gaming habits? Have you discovered any new games? Have you been playing more or fewer multiplayer online games than before?<\/strong><\/p>\n\n\n\n<p><em>I&#8217;ve always been a social nerd and spent most of my evenings playing games. I ran a World of Warcraft guild for 13 years, so when the pandemic hit, it was great to see all of my friends and guild members online more often. We could do more content together and even started branching out into different games. I even picked up Dungeons and Dragons 5th Edition, which has been an amazing world to play in!<\/em><\/p>\n\n\n\n<p><em>Nowadays, I spend less time playing online games that require a lot of min-maxing or games that utilize FOMO (fear of missing out) for their events.<\/em><\/p>\n\n\n\n<p><strong>3. Do you go back to old games or prefer playing new ones?<\/strong><\/p>\n\n\n\n<p><em>I have a few games that have been part of my &#8220;core memory&#8221; which I tend to revisit every year or every few years, like Freelancer, Xcom, and Souls games. Recently, I&#8217;ve picked up the Metro series and Elden Ring and am looking forward to Starfield! If you see me skipping work for two weeks when Starfield comes out, it&#8217;s not a coincidence ^^<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>Having spent 10 years in the game industry, I was often getting pulled out of the world by analysing game design and concepts &#8211; so nowadays, I tend to socialize with my friends in games that put more emphasis on skill than grind. I&#8217;m always down for some CS:GO or League of Legends!<\/em><\/p>\n\n\n\n<p><strong>2. How do you discover new games, and what platform do you use to buy games?<\/strong><\/p>\n\n\n\n<p><em>Mostly through friend recommendations, YouTubers that I follow, and Twitch. As a mainly PC gamer, I tend to buy everything on Steam, but with over 400 games in my inventory, it can be challenging to find something unique that draws me in.<\/em><\/p>\n\n\n\n<p><strong>4. Do you watch let\u2019s play videos to move forward when you get stuck?<\/strong><\/p>\n\n\n\n<p><em>For single-player games, I tend to play them on the hardest difficulty without guides, and I love to get immersed and explore a well-designed world. It&#8217;s part of the fun to get stuck somewhere, and I get a lot of satisfaction when I figure something out on my own.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n  <\/div>\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"person-section container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n\n  <div class=\"person-section__person\">\n    <div class=\"person\">\n      <span class=\"noise\"><\/span>\n      <div class=\"media-wrapper\">\n        <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/iva-babic-graphic-designer.png\" alt=\"\">\n      <\/div>\n      <div>\n                <h5 class=\"headline\">Interview with:<\/h5>\n                        <h4 class=\"name\">Iva Babi\u0107<\/h4>\n                        <h6 class=\"position category-style\">Graphic Designer at Nexi Croatia<\/h6>\n                <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"person-section__columns text-content\">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"two-column-block text-content\">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>1.<\/strong> <strong>How did the pandemic impact your gaming habits? Did you discover new games? Did you play more or less multiplayer online games than before?<\/strong><\/p>\n\n\n\n<p><em>The pandemic obviously had me staying home much<\/em> <em>more than usual, and I was already a pretty big gamer so you can imagine that I ended up doubling down on gaming! I played mostly the same games I&#8217;ve been playing for years, but some new additions made their way into my gaming library, like The Legend of Zelda: Breath of the Wild, Hades and Animal Crossing: New Horizons. I prefer playing single-player, open world games aside from the times I join my friends for a game of League of Legends or Overwatch and that didn&#8217;t really change over the course of the pandemic.<\/em><\/p>\n\n\n\n<p><strong>2. What platform do you use you buy games?<\/strong><\/p>\n\n\n\n<p><em>Depends on what I&#8217;m playing on \u2013 I mostly play on a PC so most of my games come from Steam&#8217;s ever-expanding library, and it&#8217;s super convenient too because it stores all your save data on the cloud.<\/em><\/p>\n\n\n\n<p><strong>4. How do you find out about new games?<\/strong><\/p>\n\n\n\n<p><em>Usually Twitter or Youtube, although just scrolling through the Steam store also helped me discover some brilliant games \u2013 most of them were blind buys! These days, the Tiktok algorithm has also figured out the genre of games I enjoy so I get some great suggestions on there too.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong>3. How much do you go back to old games as opposed to playing new ones?<\/strong> games?<\/strong><\/p>\n\n\n\n<p><em>I think I have a tendency to go back to old ones a fair bit \u2013 for example, the aforementioned and infamous League of Legends is a game I&#8217;ve been playing for over a decade now, mostly due to nostalgia since I got close with a lot of my friends thanks to it. I always go back to it, even if I play it a little less nowadays. However, I&#8217;m trying to expand my horizons and play new games when I can. Same with Skyrim \u2013 it&#8217;s a decade old at this point and some of the game mechanics are kinda outdated but I still love it, and I wish I could play it for the first time again!<\/em><\/p>\n\n\n\n<p><strong>5. If you get stuck, do you watch let\u2019s play videos to move forward?<\/strong><\/p>\n\n\n\n<p><em>I generally try to figure stuff out by myself and I could spend hours trying to crack a puzzle, but much as I want to be an epic gamer and say I&#8217;ve never looked for help, that would just be a lie. To be fair, some Zelda puzzles are really hard!<\/em><\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n  <\/div>\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"person-section container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n\n  <div class=\"person-section__person\">\n    <div class=\"person\">\n      <span class=\"noise\"><\/span>\n      <div class=\"media-wrapper\">\n        <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/nicolas-butler-1.png\" alt=\"\">\n      <\/div>\n      <div>\n                <h5 class=\"headline\">Interview with: <\/h5>\n                        <h4 class=\"name\">Nicolas Butler<\/h4>\n                        <h6 class=\"position category-style\">Product Manager at Nexi Denmark<\/h6>\n                <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"person-section__columns text-content\">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"two-column-block text-content\">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>1. How did the pandemic impact your gaming habits? Did you discover new games? Did you play more or less multiplayer online games than before?<\/strong><\/p>\n\n\n\n<p><em>I don\u2019t think I went with new games. But I definitely had more hours during a week. It was not possible to see your friends for a period. Therefore, online gaming was\/(online games were) a good solution.<\/em><\/p>\n\n\n\n<p><strong>2. What platform do you use to buy games?<\/strong><\/p>\n\n\n\n<p><em>Steam or Battlenet<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>3. How much do you go back to old games as opposed to playing new ones?<\/strong><\/p>\n\n\n\n<p><em>I&#8217;m not into old, old games.<\/em><\/p>\n\n\n\n<p><strong>4. How do you find out about new games?<\/strong><\/p>\n\n\n\n<p><em>Friends, Twitch, Youtube<\/em><\/p>\n\n\n\n<p><strong>5. If you get stuck, do you watch let\u2019s play videos to move forward?<\/strong><\/p>\n\n\n\n<p><em>I don\u2019t get stuck. I&#8217;m a rockstar<\/em><\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22266\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 00-4.96-5.58h-45V71.98c0-9.73 5.24-14.67 15.58-14.67h29.42a5 5 0 005-5V5.04a5 5 0 00-5-5h-40.55c-.28-.02-.92-.04-1.85-.04-7.04 0-31.5 1.38-50.8 19.15-21.41 19.7-18.44 43.27-17.72 47.36v37.75H81.7a5 5 0 00-5 5v50.84a5 5 0 005 5z\"\/>\n<\/svg>\n    <\/a>\n    <a href=\"http:\/\/www.twitter.com\/share?url=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22266\" target=\"_blank\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 93.06 93.06\">\n  <path d=\"M11.185.08C5.004.08.001 5.092 0 11.259c0 6.173 5.003 11.184 11.186 11.184 6.166 0 11.176-5.011 11.176-11.184C22.362 5.091 17.351.08 11.185.08zM1.538 30.926h19.287V92.98H1.538zM69.925 29.383c-9.382 0-15.673 5.144-18.248 10.022h-.258v-8.479H32.92v62.053h19.27V62.281c0-8.093 1.541-15.932 11.575-15.932 9.89 0 10.022 9.256 10.022 16.451v30.178H93.06V58.942c0-16.707-3.605-29.559-23.135-29.559z\"><\/path>\n<\/svg>\n    <\/a>\n<\/section>\n\n\n\n<section class=\"related-articles\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container\">\n    <div class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-online-shopping-mystique\/\" class=\"media-wrapper js-link\" aria-label=\"The Online Shopping Mystique\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/the-online-shopping-mystique-min.png\" alt=\"The Online Shopping Mystique\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-online-shopping-mystique\/\"\n         aria-label=\"The Online Shopping Mystique\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Online Shopping Mystique<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Online shopping is a multibillion-euro industry, with millions of people worldwide availing themselves of the convenience of purchasing products and services with just a few clicks or taps of the finger.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/beauty-industry-reigns-supreme\/\" class=\"media-wrapper js-link\" aria-label=\"Beauty Industry Reigns Supreme\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/beauty-industry-reigns-superme-min.png\" alt=\"Beauty Industry Reigns Supreme\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/beauty-industry-reigns-supreme\/\"\n         aria-label=\"Beauty Industry Reigns Supreme\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Beauty Industry Reigns Supreme<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The global beauty market\u2019s value in 2022 was at 511 billion USD, with a projected compound annual growth rate of 4.76% between 2022 and 2026.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a 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data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/gently-down-the-stream\/\"\n         aria-label=\"Gently Down the Stream\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Gently Down the Stream<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">It was in the late 2000s that Netflix decided to expand from DVD rentals by mail to online VOD,\u00a0 video on demand which had quietly been around since the 1990s.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"editorial-and-impressum\" data-cursor=\"change-color\" data-cursor-color=\"#000000\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <div class=\"editorial-and-impressum__left\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\" data-anim=\"opacity,y\" data-anim-delay=\".15\" aria-label=\"N\u00ba01\" class=\"issue-num h3\">N\u00ba01<\/a>\n            <ul class=\"links\">\n                <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Editorial\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/editorial\/issue-01\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n       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There are millions of players and thousands of game companies out there, claiming an increasingly larger stake of the global e-commerce market. <\/p>\n","protected":false},"author":10,"featured_media":22237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[74],"class_list":["post-22266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-theme-en","tag-issue-no01-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It Started with Games and in Games it Booms! - Nexi Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecom.nets.eu\/magazine\/it-started-with-games-and-in-games-it-booms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It Started with Games and in Games it Booms! - Nexi Magazine\" \/>\n<meta property=\"og:description\" content=\"Games are as old as humanity - it is how we learn, how we practice and how we have fun. 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