{"id":22268,"date":"2023-04-02T17:00:49","date_gmt":"2023-04-02T17:00:49","guid":{"rendered":"https:\/\/nexi-magazine.desgsr.com\/beauty-industry-reigns-supreme\/"},"modified":"2023-09-18T11:10:47","modified_gmt":"2023-09-18T11:10:47","slug":"beauty-industry-reigns-supreme","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/beauty-industry-reigns-supreme\/","title":{"rendered":"Beauty Industry Reigns Supreme"},"content":{"rendered":"\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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animate\"><\/span>\n\n\n\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba01\">N\u00ba01<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">September 2023<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/beauty-industry-reigns-superme-min.png\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22276\" data-cursor=\"skew\" aria-label=\"Feature Theme\"\n         class=\"category-style\">Feature Theme<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">Beauty Industry Reigns Supreme<\/h1>\n            <p class=\"subtitle light-font\" data-anim=\"splitText\" data-anim-delay=\".45\">The E-commerce of  Beauty<\/p>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The beauty market in Europe is currently estimated at a little over $138bn and more than a quarter of total revenue worldwide in sales of beauty products is expected to come through online sales in 2023. The rise of indie brands, seen as more personal and able to focus on smaller market segments, is noticeable as they make use of the affordability of delivery and the subscription model, which has boomed in recent years.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The Beauty Industry: Stats &amp; Market Research<\/h2>\n\n\n\n<p>Amazon is, expectedly, the most popular online store when it comes to beauty product online shopping, but popular brands such as Ulta, Sephora, Nordstrom, and Kylie Cosmetics are not lagging far behind in the beauty e-commerce arena.<\/p>\n\n\n\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/people-who-have-stated-they-bought-beauty-products-in-the-last-28-days-in-2022-3.png\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide   bottom-margin  \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom: 0px \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Top 5 Beauty E-commerce Trends<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     text-section--separator\"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">1. Social is the Way to Go<\/h3>\n\n\n\n<p>Social media, in general, has affected all facets of both our daily lives and the business world, with the beauty industry thriving in its visually-oriented landscape.&nbsp;<\/p>\n\n\n\n<p><strong>The introduction of shoppable content online allows for beauty products to be purchased directly from the same social media or live stream page where they were discovered, creating a seamless experience for the consumer.&nbsp;<\/strong><\/p>\n\n\n\n<p>However, it\u2019s important to note that consumers have to trust the brand, which means the reliability of both the product and the retailer. <strong>Positive impressions and word-of-mouth are key.<\/strong> If the consumers are happy with a beauty product, they will recommend it themselves, both offline and online \u2013 not everyone may have the reach of an influencer, but positive reviews and ratings are sure to increase conversion.<\/p>\n\n\n\n<p>Social widens the scope: even almost-forgotten brands can make a comeback if featured on anything from Instagram to TikTok. There is room there for new angles, as shown by TikTok which has been entering partnerships as a platform with various brands, such as the recent one with L\u2019Oreal where the brand\u2019s curated gift boxes can be purchased directly from the app\u2019s marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Augmented Reality (AR)<\/h3>\n\n\n\n<p>A significant challenge the beauty industry has had to overcome was the fact that consumers prefer to try beauty products &#8211; something that is very easy to do in a brick-and-mortar store, but not so much when shopping online. In order to overcome this obstacle,<strong> online retailers were among the first to adopt augmented reality technology, using it to assist their customers with making purchases.&nbsp;<\/strong><\/p>\n\n\n\n<p>The technology is very simple to use: a shopper need only upload their photo &#8211; and sometimes not even that because many AR tools can work directly with a smartphone\u2019s camera &#8211; and apply various filters that mimic the way a desired product will look when used.<\/p>\n\n\n\n<p><strong>AR has so far had a significant impact on customer satisfaction and retention, and has decreased the returns of products consumers would have previously potentially found unsatisfying.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Influencers Drive It Home<\/h3>\n\n\n\n<p>Influencers come hand in hand with beauty brands, allowing them to connect to large audiences on anything from social media apps to live streaming platforms. They can provide that competitive edge to a brand when it comes to reaching a certain target population, be it a certain age group or some other demographic, and <strong>many brand partnerships have led to significant increases in brand awareness across various social platforms.<\/strong><\/p>\n\n\n\n<p>After all, 65% of consumers have purchased a beauty product, be it online or in a brick-and-mortar store, after seeing it on their social media feeds.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Influencers can provide that competitive edge to a brand when it comes to reaching a certain target population.<\/p><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/sites\/2\/2023\/04\/hero-hd-tiktok-article-1024x427.jpeg\" alt=\"\" class=\"wp-image-17217\" srcset=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/hero-hd-tiktok-article-1024x427.jpeg 1024w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/hero-hd-tiktok-article-300x125.jpeg 300w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/hero-hd-tiktok-article-768x320.jpeg 768w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/hero-hd-tiktok-article-1536x640.jpeg 1536w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/hero-hd-tiktok-article-234x98.jpeg 234w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/hero-hd-tiktok-article.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"related-links \">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"L'Or\u00e9al Groupe Joins TikTok Sharing a Behind the Scenes Look at Beauty Products\"               href=\"https:\/\/www.loreal.com\/en\/news\/group\/launch-of-the-tiktok-account\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>L&#8217;Or\u00e9al Groupe Joins TikTok Sharing a Behind the Scenes Look at Beauty Products<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"TikTok becomes platform with strongest growth in media impact value for beauty brands\"               href=\"https:\/\/ww.fashionnetwork.com\/news\/Tiktok-becomes-platform-with-strongest-growth-in-media-impact-value-for-beauty-brands,1449543.html\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>TikTok becomes platform with strongest growth in media impact value for beauty brands<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Exploring the impact of social media and influencers on beauty trends\"               href=\"https:\/\/www.myhubble.money\/blog\/exploring-the-impact-of-social-media-and-influencers-on-beauty-trends\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Exploring the impact of social media and influencers on beauty trends<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n\n\n\n<div class=\"related-article js-swiper-related-article\">\n  <h5>Related Article<\/h5>\n  <div class=\"swiper-container\">\n    <div class=\"swiper-wrapper\" >\n      \n<article class=\"article-box  swiper-slide\">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/how-is-ai-transforming-e-commerce\/\" class=\"media-wrapper js-link\" aria-label=\"How is AI Transforming E-commerce?\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/how-is-ai-transforming-e-commerce-min.png\" alt=\"How is AI Transforming E-commerce?\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/industry-news\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/how-is-ai-transforming-e-commerce\/\"\n         aria-label=\"How is AI Transforming E-commerce?\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">How is AI Transforming E-commerce?<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Artificial intelligence is slowly but surely entering various areas of our daily lives, and online shopping is no exception. When it comes to e-commerce, AI has been changing the game for a while now.<\/p>\n  <\/div>\n<\/article>\n    <\/div>\n  <\/div>\n  <\/div>\n\n\n\n<div class=\"related-links \">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Chiara Ferragni on the Power of Influence and Making a Difference\"               href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/chiara-ferragni-power-influence-making-difference-1235088604\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Chiara Ferragni on the Power of Influence and Making a Difference<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/sites\/2\/2023\/07\/DSC7482.webp\" alt=\"\" class=\"wp-image-17354\" srcset=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/07\/DSC7482.webp 1000w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/07\/DSC7482-300x169.webp 300w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/07\/DSC7482-768x432.webp 768w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/07\/DSC7482-234x132.webp 234w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">4. Data-driven in Beauty<\/h3>\n\n\n\n<p>The digital world is prone to changes on an almost daily basis, making up-to-date data crucial for business and planning. Benchmarking has thus become vital in digital marketing, especially with regard to social media. In short, keeping track of which sales and marketing channel and tactic is used by which of the most successful brands can help an e-commerce business refine and adapt its own strategy.<\/p>\n\n\n\n<p><strong>Beauty is a trend-driven industry, therefore employing data to identify and track lucrative patterns can provide a business with a much-needed competitive edge and help them stay ahead of the curve.<\/strong><\/p>\n\n\n\n<p>Data can also provide insight into any potential flaws and gaps in a marketing strategy, pulling the focus from wins to areas where improvements are necessary.<\/p>\n\n\n\n<p>Also, data can avoid potential understocking, which can be the ruin of an online retailer, especially when competitors may have the same or a very similar product in plentiful stock.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Subscribe and Thrive<\/h3>\n\n\n\n<p>Subscription models have been on the rise lately. Business savvy e-commerce ventures have been implementing them to great effect. <strong>The beauty industry has found great success with adopting the subscription box model.&nbsp;<\/strong><\/p>\n\n\n\n<p>These boxes provide great added value to customers, due to the \u201cpersonal\u201d touch they provide, and they offer consumers an opportunity to sample new products and brands without committing to more expensive, full-sized versions.<\/p>\n\n\n\n<p>Finally, <strong>beauty subscription boxes can also increase a brand\u2019s visibility on social media when subscribers share the contents of the newest box.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22268\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 00-4.96-5.58h-45V71.98c0-9.73 5.24-14.67 15.58-14.67h29.42a5 5 0 005-5V5.04a5 5 0 00-5-5h-40.55c-.28-.02-.92-.04-1.85-.04-7.04 0-31.5 1.38-50.8 19.15-21.41 19.7-18.44 43.27-17.72 47.36v37.75H81.7a5 5 0 00-5 5v50.84a5 5 0 005 5z\"\/>\n<\/svg>\n    <\/a>\n    <a href=\"http:\/\/www.twitter.com\/share?url=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22268\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"twitter\">\n        <svg class=\"icon icon-twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 17\">\n  <path d=\"M17.95 4.23l.02.56C17.97 10.46 13.84 17 6.29 17c-2.32 0-4.47-.71-6.29-1.93a8.07 8.07 0 006.07-1.78 4.13 4.13 0 01-3.83-2.97 3.96 3.96 0 001.85-.08A4.25 4.25 0 01.8 6.04v-.06c.56.32 1.19.51 1.86.54A4.42 4.42 0 011.4.79c2.03 2.6 5.05 4.3 8.46 4.48a4.5 4.5 0 01-.1-.98A4.2 4.2 0 0113.84 0c1.18 0 2.24.52 3 1.36a8 8 0 002.6-1.04c-.3 1-.96 1.84-1.8 2.37.82-.1 1.61-.34 2.35-.68a8.58 8.58 0 01-2.05 2.22z\"><\/path>\n<\/svg>\n    <\/a>\n    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22268\"\n       data-cursor=\"sticky\" aria-label=\"linkedin\"\n       onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\">\n        <svg class=\"icon icon-linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 93.06 93.06\">\n  <path d=\"M11.185.08C5.004.08.001 5.092 0 11.259c0 6.173 5.003 11.184 11.186 11.184 6.166 0 11.176-5.011 11.176-11.184C22.362 5.091 17.351.08 11.185.08zM1.538 30.926h19.287V92.98H1.538zM69.925 29.383c-9.382 0-15.673 5.144-18.248 10.022h-.258v-8.479H32.92v62.053h19.27V62.281c0-8.093 1.541-15.932 11.575-15.932 9.89 0 10.022 9.256 10.022 16.451v30.178H93.06V58.942c0-16.707-3.605-29.559-23.135-29.559z\"><\/path>\n<\/svg>\n    <\/a>\n<\/section>\n\n\n\n<section class=\"related-articles\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container\">\n    <div class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/clothes-do-make-the-sale\/\" class=\"media-wrapper js-link\" aria-label=\"Clothes Do Make the Sale\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/clothes-do-make-the-sale-min.png\" alt=\"Clothes Do Make the Sale\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/clothes-do-make-the-sale\/\"\n         aria-label=\"Clothes Do Make the Sale\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Clothes Do Make the Sale<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Fashion has always been at the forefront of commerce, and it is no different when it comes to e-commerce.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/it-started-with-games-and-in-games-it-booms\/\" class=\"media-wrapper js-link\" aria-label=\"It Started with Games and in Games it Booms!\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/it-started-with-games-in-games-it-booms-min.png\" alt=\"It Started with Games and in Games it Booms!\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/it-started-with-games-and-in-games-it-booms\/\"\n         aria-label=\"It Started with Games and in Games it Booms!\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">It Started with Games and in Games it Booms!<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Games are as old as humanity &#8211; 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Gaming has always been here, but today it is undergoing one more major boom as the recent lockdowns attracted new people to it. There are millions of players and thousands of game companies out there, claiming an increasingly larger stake of the global e-commerce market. <\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-everchanging-news\/\" class=\"media-wrapper js-link\" aria-label=\"The Everchanging News\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/the-everchanging-news-min.png\" alt=\"The Everchanging News\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-everchanging-news\/\"\n         aria-label=\"The Everchanging News\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Everchanging News<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The way we consume and access news and media has changed drastically over the course of (past) decades. Print newspapers and magazines, news television and cable channels, and terrestrial and satellite radio had their firm grip on media consumption disrupted once the internet stepped into the arena. Online, digital media is easy to access and use, it\u2019s cheap, and it\u2019s everywhere.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"editorial-and-impressum\" data-cursor=\"change-color\" data-cursor-color=\"#000000\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <div class=\"editorial-and-impressum__left\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\" data-anim=\"opacity,y\" data-anim-delay=\".15\" aria-label=\"N\u00ba01\" class=\"issue-num h3\">N\u00ba01<\/a>\n            <ul class=\"links\">\n                <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Editorial\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/editorial\/issue-01\/\">\n        <span 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