{"id":22272,"date":"2023-03-29T10:59:28","date_gmt":"2023-03-29T10:59:28","guid":{"rendered":"https:\/\/nexi-magazine.desgsr.com\/live-streaming-commerce-top-or-flop%ef%bf%bc\/"},"modified":"2023-08-06T17:54:52","modified_gmt":"2023-08-06T17:54:52","slug":"live-streaming-commerce-top-or-flop%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/live-streaming-commerce-top-or-flop\/","title":{"rendered":"Live Streaming Commerce \u2013 Top or Flop?"},"content":{"rendered":"\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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animate\"><\/span>\n\n\n\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba01\">N\u00ba01<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">September 2023<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/live-streaming-commerce-top-or-flop-min.png\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=22276\" data-cursor=\"skew\" aria-label=\"Industry News\"\n         class=\"category-style\">Industry News<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">Live Streaming Commerce \u2013 Top or Flop?<\/h1>\n            <p class=\"subtitle light-font\" data-anim=\"splitText\" data-anim-delay=\".45\">Facial Recognition Authentication in Payments<\/p>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Remember when grandma bought a whole collection of pots and pans because someone on television suggested that she <em>buy now <\/em>in order to get this<em> amazing, once-in-a-lifetime<\/em> deal? This thing is back, in a way \u2013 except now, it\u2019s mostly about Gen Z buying clothes through live streams on social media.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     text-section--separator\"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What is Live Shopping and How Does it Work?<\/h2>\n\n\n\n<p>Before we dig deeper into the reasons for the recent rise of live-streaming shopping, let\u2019s cover some basic grounds. What is live shopping and how does live-streaming commerce work?<\/p>\n\n\n\n<p><strong>Combining the accessibility of online shopping with the interactive experience of in-person shopping, live shopping provides customers with an opportunity to make a purchase in real time.<\/strong> Customers get to see the product being presented via live stream and buy it directly \u2013 simultaneously while watching the seller demonstrate the product. Sellers, who are usually influencers with an established social media following, earn a commission from the sales.<\/p>\n\n\n\n<p>Live-stream shopping offers the brands the possibility of adding<strong> entertainment value <\/strong>to the shopping experience by creating added-value content, which can take different forms \u2013 from classic <strong>product presentations, through tutorials and interviews, all the way to celebrity appearances and exclusive behind-the-scenes content<\/strong>. Thanks to the interactive element of live shopping, customers can like, comment, share, and participate in Q&amp;As, which makes the whole experience both personalized and engaging. <strong>During live-streaming shopping sessions, sellers often offer exclusive discounts, coupons, and limited-time promotions, or announce new product drops.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"related-article js-swiper-related-article\">\n  <h5>Related Article<\/h5>\n  <div class=\"swiper-container\">\n    <div class=\"swiper-wrapper\" >\n      \n<article class=\"article-box  swiper-slide\">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-online-shopping-mystique\/\" class=\"media-wrapper js-link\" aria-label=\"The Online Shopping Mystique\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/the-online-shopping-mystique-min.png\" alt=\"The Online Shopping Mystique\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/the-online-shopping-mystique\/\"\n         aria-label=\"The Online Shopping Mystique\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Online Shopping Mystique<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Online shopping is a multibillion-euro industry, with millions of people worldwide availing themselves of the convenience of purchasing products and services with just a few clicks or taps of the finger.<\/p>\n  <\/div>\n<\/article>\n    <\/div>\n  <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The Rise of Live Streaming Commerce: Trends and Statistics<\/h2>\n\n\n\n<p>Having been on the rise in the past few years, live e-commerce blew up during the COVID-19 pandemic, which saw a large chunk of the global population stay home for long periods of time. <strong>In China, the estimated value of live-stream shopping jumped by a <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\" target=\"_blank\" rel=\"noreferrer noopener\">staggering 280%<\/a> between 2017 and 2020.<\/strong><\/p>\n\n\n\n<p>According to the McKinsey report, the categories of products that are featured the most in live commerce are fashion and apparel, which hold over 35% of the market share. Other categories include beauty products, food, consumer electronics, and home decor with between 4 and 7 percent each.<\/p>\n\n\n\n<p>When it comes to the audience demographics, live-stream shopping seems to appeal to different age groups \u2013 some of which are old enough to remember the good old-fashion live TV sale channels. However, the first ones to have caught on to the trend were <strong>predominantly Gen Z and millennial customers<\/strong>.<\/p>\n\n\n\n<p><strong>If the aforementioned numbers are anything to go by, the share of live-commerce sales in all e-commerce will become as high as <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\">10-20 percent<\/a> in the next four years. <\/strong>Some projections are a little more reserved, noting that the pandemic years simply don\u2019t <a href=\"https:\/\/techcrunch.com\/2022\/08\/03\/facebook-shutting-down-live-shopping-feature-october\/\" target=\"_blank\" rel=\"noreferrer noopener\">offer the real picture<\/a> and that the European and US markets <a href=\"https:\/\/www.forbes.com\/sites\/nikkibaird\/2023\/03\/05\/livestream-shopping-is-not-going-to-take-over-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">cannot be expected to behave the same<\/a> as the Chinese market.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The categories of products that are featured the most in live commerce are fashion and apparel, which hold over 35% of the market share.<\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Live-stream shopping seems to appeal to different age groups, however, the first ones to have caught on to the trend were predominantly Gen Z and millennial customers.<\/p><\/blockquote>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide    text-section--reverse \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Live Streaming Commerce vs Traditional Online Shopping<\/h2>\n\n\n\n<p>The main advantage of online shopping compared to conventional online shopping was, simply, that it was convenient: you could choose and order products from the comfort of your home. Live-streaming commerce includes the convenience component, turns it up a notch, and adds several important advantages.&nbsp;<\/p>\n\n\n\n<p>First of all,<strong> the customers get to see a live demonstration of the product. This means they are more likely to know what they\u2019re buying, which in turn produces lower return rates than in traditional online commerce.<\/strong> Live videos \u2013 possibly the most engaging content form \u2013 create a sense of urgency and the fear of missing out, prompting the customer to instantly complete the purchase. Compared to traditional online commerce, conversion rates in live shopping can be <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\">up to ten times higher<\/a>!<\/p>\n\n\n\n<p>Another essential benefit of live shopping is its interactivity.<strong> Customers can participate in the live stream<\/strong>, be it by communicating with the seller or sharing the stream with their friends. Some brands even offer the option of one-to-one video calls for their shoppers, bringing the personalized experience even close to that of traditional in-store shopping.<\/p>\n\n\n\n<p><strong>The level of social engagement in live commerce is significantly higher than that of traditional online commerce<\/strong> \u2013 this helps brands gain new followers and better reach the existing ones, improving overall customer engagement. By collaborating with selected influencers and celebrities as sellers, brands can improve their general image and appeal to new customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Benefits of live streaming commerce include live demonstration of the product, interactivity, and high social engagement.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/generational-differences-in-buying-online-in-2023-21x.png\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     text-section--separator\"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Top Live Shopping Platforms<\/h2>\n\n\n\n<p>The world\u2019s leading e-commerce platform introduced its own live-streaming service Amazon Live Shopping back in 2016, although Alibaba\u2019s online shopping platform <strong>Taobao still holds the biggest share of the live e-commerce market<\/strong>. eBay runs its platform eBay Live, and YouTube launched a partnership with Shopify in 2022.<\/p>\n\n\n\n<p>The social media giants tried to hop on the success wagon, with Facebook Live Shopping and Instagram Live Shopping having launched in 2020. However, it seems like both Facebook and Instagram recently walked out on the live-stream shopping business, while TikTok is still testing the waters of the US and European markets.<\/p>\n\n\n\n<p><strong>A lot of new platforms focused exclusively on live shopping have cropped up in recent years<\/strong>, such as TalkShopLive, Bambuser, Channelize, Firework, Supergreat, Ntwrk, CommentSold, Giosg, and many others.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>As an extremely convenient, highly engaging, and personalized type of online shopping, live shopping as a model of e-commerce has been on the rise in recent years. While there are now a lot of new platforms focused on this model, some of the big players seem to be withdrawing from the race.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Whether live-stream shopping is just a fad or an e-commerce model that is here to stay, one thing is sure: the new, more personalized approach it introduced to online shopping is not likely to go away anytime soon.<\/p><\/blockquote>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22272\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 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class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/clothes-do-make-the-sale\/\" class=\"media-wrapper js-link\" aria-label=\"Clothes Do Make the Sale\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" 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data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/gently-down-the-stream-min.png\" alt=\"Gently Down the Stream\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >August 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/no\/feature-theme\/?issue=7969\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/no\/gently-down-the-stream\/\"\n         aria-label=\"Gently Down the Stream\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Gently Down the Stream<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">It was in the late 2000s that Netflix decided to expand from DVD rentals by mail to online VOD,\u00a0 video on demand which had quietly been around since the 1990s.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"editorial-and-impressum\" data-cursor=\"change-color\" data-cursor-color=\"#000000\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <div class=\"editorial-and-impressum__left\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" data-cursor=\"skew\" data-anim=\"opacity,y\" data-anim-delay=\".15\" aria-label=\"N\u00ba01\" class=\"issue-num h3\">N\u00ba01<\/a>\n            <ul class=\"links\">\n                <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Editorial\"        data-cursor=\"skew\"       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