{"id":22453,"date":"2024-02-01T12:49:21","date_gmt":"2024-02-01T12:49:21","guid":{"rendered":"https:\/\/ecom.nets.eu\/magazine\/?p=22453"},"modified":"2024-02-05T13:12:06","modified_gmt":"2024-02-05T13:12:06","slug":"the-rise-of-localism","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/the-rise-of-localism\/","title":{"rendered":"The Rise of Localism\u00a0"},"content":{"rendered":"\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba02\">N\u00ba02<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">February 2024<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/The-Rise-of-Localism--scaled.webp\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Feature Theme\"\n         class=\"category-style\">Feature Theme<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">The Rise of Localism\u00a0<\/h1>\n            <p class=\"subtitle light-font\" data-anim=\"splitText\" data-anim-delay=\".45\"> See why experts say this trend towards local shopping is here to stay <\/p>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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1.361-.4213-.451 1.7041-1.5834c.5207.1514 1.0462.4834 1.5574 1.0384 1.2119 1.304 1.1598 3.096-.1609 4.32-1.3255 1.232-3.1621 1.081-4.3124-.162-.4071-.436-.6628-.948-.7764-1.493l.516-.479.0047-.005ZM15.2285 98.0217l1.6852-.4505.3693.5169-6.1302 1.5836-.4592-.6401 3.4509-5.3295.3834.5358-.9657 1.451 1.6663 2.3328Zm-3.9006 1.0479 3.3704-.8962-1.439-2.0151-1.9266 2.9113h-.0048ZM7.86741 94.7121l-1.90769-3.485.4639-.256 5.92188.7349-1.7325-3.1626.4733-.256 2.0497 3.7458-.4686.256-5.88875-.6923 1.56213 2.8544-.46864.2608h-.00473ZM9.78467 85.3997l.24613.5642-5.41062 2.3755-.24616-.5642 5.41065-2.3755ZM6.47101 78.8469l-4.7716 1.5315-.17988-.5689 5.62367-1.8066.18935.588-3.68758 4.8885 4.76213-1.5315.17989.569-5.62367 1.8065-.19408-.6069 3.70177-4.8696ZM5.264 71.7536l.52544-.0995.63432 3.3427-5.798813 1.1048-.62958567-3.3048.52544367-.0996.511245 2.6979 2.0497-.3935-.4781-2.5225.52544-.0996.47811 2.5225 2.16804-.4125-.52071-2.7406.00947.0047Z\"><\/path>\n\n<\/svg><\/button>\n<span class=\"noise animate\"><\/span>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The idea of \u201cglobal\u201d has been a measure of business success for decades. Scaling to a point of reaching customers in multiple countries, multiple time zones, and multiple continents was starting to feel like the obvious next step for any thriving enterprise. Those who were slow to scale on their own could be acquired by bigger companies with international reach.<br>&nbsp;&nbsp;&nbsp;<br>In the past few years, however, the pendulum has begun to swing in the other direction. Localism is on the rise as small and medium enterprises have been getting some much-deserved attention.&nbsp;&nbsp;&nbsp;<br><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom: 0px \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>The rise of Localism<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Localism is a movement that emphasizes the importance of supporting local businesses and communities. Shopping locally has many benefits, including keeping money in the local economy, reducing environmental impact, and strengthening the community.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Localism is an old word, defined by Merriam-Webster as \u201caffection or partiality for a particular place\u201d with its first use dating back to 1823. In recent years, however, \u201clocalism\u201d has taken on a few new dimensions, referring to either fiscal localism, to keep money within the local economy, or local purchasing, wherein consumers buy products and services from nearby businesses. Beginning with this article and throughout the rest of this magazine, we\u2019ll be focusing a bit on both.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Looking more closely at local purchasing, we\u2019ve seen a distinct shift in consumer behaviour away from choosing global chains and superstores for their basic home needs. Read on for more details on the staying power of localism in the research from the marketing advisory firm WARC, \u2018Localism\u2019 is forecast to be a major post-pandemic trend.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"related-article js-swiper-related-article\">\n  <h5>Related Article<\/h5>\n  <div class=\"swiper-container\">\n    <div class=\"swiper-wrapper\" >\n      \n<article class=\"article-box  swiper-slide\">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-online-shopping-mystique\/\" class=\"media-wrapper js-link\" aria-label=\"The Online Shopping Mystique\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/the-online-shopping-mystique-min.png\" alt=\"The Online Shopping Mystique\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >September 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22276\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-online-shopping-mystique\/\"\n         aria-label=\"The Online Shopping Mystique\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Online Shopping Mystique<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Online shopping is a multibillion-euro industry, with millions of people worldwide availing themselves of the convenience of purchasing products and services with just a few clicks or taps of the finger.<\/p>\n  <\/div>\n<\/article>\n    <\/div>\n  <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<h2 class=\"wp-block-heading\"><strong><strong>Let\u2019s take a look at the data<\/strong>&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>According to <strong>Nexi\/Nets Ecommerce Report Europe 2022<\/strong>, 68% of people surveyed say they buy from local shops. We learned what\u2019s behind these numbers as consumers shared their thoughts and feelings about what it means to them to shop local.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In Norway, we found that 64% of consumers preferred to buy from local businesses. In Finland, 66% agreed, along with 83% in Sweden, and 75% in Denmark.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;They told us:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It feels good to support small\/local businesses&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>It feels more personal\/familiar&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>I don\u2019t support big, global marketplaces like Amazon&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In Austria, 49% agreed with all of these points, but this was the only audience surveyed where there were still more motivated consumers willing to cross borders to buy.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>We found that in <strong>Germany, where 80% prefer to shop local<\/strong>, consumers agree that while it feels good to support small and local businesses and it also feels more personal or familiar, price was also a big factor in their decision. These sentiments match the responses from 66% of consumers in Italy as well.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Switzerland shows that 58% support small and local businesses and feel it\u2019s more personal or familiar without sharing the sentiment that they do not support big, global companies. They also noted that small and local businesses offered delivery options, and participants from Norway said they appreciate local delivery options as well.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Another strong example of the rise of localism is seen in the research from Thoughtworks. In a recent survey, the research firm found that only 49% of British consumers expect to buy their food from supermarkets or larger retailers. This data seems sensible considering the sentiments and necessities sparked by the coronavirus pandemic and our collective requirements to stay closer to home. What may surprise you is that this same research was done in the UK by the same firm in 2018 and the response was 44%.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>This supports the argument that shopping local is not simply a pandemic-inspired trend. As predicted by many sources in 2021, this drive to shop local looks like it\u2019s here to stay. People all over Europe are reporting that they prefer to keep business in the hands of a closer community, with this preference continuing even as larger retailers and shops reopen and continue to offer great convenience.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Looking back at 2020 predictions, it\u2019s clear that the consumer preference for local purchasing that started then is still true today. Research firm Kantar identified localism as one of the top three trends in consumerism across ~50 markets around the world. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/Local-buys-by-age-The-Rise-of-Localism-scaled.webp\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"related-links related-links--narrow\">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Back to local: A trend or real change?\"               href=\"https:\/\/www.warc.com\/newsandopinion\/news\/localism-is-forecast-to-be-a-major-post-pandemic-trend\/en-gb\/43612\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Back to local: A trend or real change?<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Localism is forecast to be a major post-pandemic trend\"               href=\"https:\/\/www.warc.com\/newsandopinion\/news\/localism-is-forecast-to-be-a-major-post-pandemic-trend\/en-gb\/43612\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Localism is forecast to be a major post-pandemic trend<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Growing Local Living Economies: A Grassroots Approach to Economic Development\"               href=\"https:\/\/amiba.net\/local-multiplier\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Growing Local Living Economies: A Grassroots Approach to Economic Development<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Nexi\/Nets Ecommerce report Europe 2022\"               href=\"https:\/\/ecom.nets.eu\/report\/european-e-commerce-report-2022\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Nexi\/Nets Ecommerce report Europe 2022<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Baby Boomers across Sweden: Driving Force in E-commerce\"               href=\"https:\/\/ecom.nets.eu\/report\/baby-boomers-across-sweden-a-driving-force-in-ecommerce\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Baby Boomers across Sweden: Driving Force in E-commerce<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom: 0px \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The study found that an average of <strong>65% of participants<\/strong> preferred goods and services from their own country. Buying local was most important to Chinese consumers (with 87% agreement among participants), followed by <strong>Italy with 81%<\/strong>, <strong>South Korea with 76%<\/strong>, and <strong>Spain with 73%<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Fascinating research from Michael Shuman &amp; Kate Poole shows us how revenue is reinvested by different businesses after a purchase. Only 30% of local purchases from retailers or franchises that are not locally owned stays in the local economy whereas 60% of the money spent at local-based businesses remains in the community.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<h2 class=\"wp-block-heading\"><strong>The top three reasons people love shopping local<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><strong><strong>1. Keeping money in local communities<\/strong>&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<p>When consumers choose locally owned businesses for their purchases, it keeps the local economy strong and vibrant in more ways than they may even know, but they\u2019re starting to understand the importance more and more. They\u2019re beginning to see that simply spending locally isn\u2019t enough because even if a large retail store or franchise is around the corner, in all likelihood it will send more than 60% of their money to other parts of the world (see data above). It also means any tax revenue is siphoned elsewhere and away from any potential local improvements.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Small and medium enterprises are far more likely to keep their profits in the community, which supports other local businesses, creates jobs, and goes back into local infrastructure to create a higher quality of life for everyone there.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>2. <\/strong><strong style=\"font-weight: bold;\">Caring for the environment<\/strong><b>&nbsp;&nbsp;<\/b><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Sustainability is a major benefit to shopping local. Deliveries from online purchases or major retailers carry a hefty carbon footprint per item. Local retailers order their shipments in bulk, often with a far more streamlined means of delivery, on a timetable and without the strain or urgency, greatly reducing the environmental impact per purchase.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>As for local shopping at stores rather than online, a consumer only having to travel a short distance and cutting out all the materials required for personal deliveries means the impact on the environment will be far less. This saves time and hassle in addition to reducing traffic congestion and CO2 emissions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s also common for many local businesses to implement more sustainable practices. By their nature and size alone, small and medium businesses use fewer resources and produce far less waste than larger retailers. They are also far more likely to source their products locally or have more energy-efficient operations. Supporting local businesses is a great way for all consumers to reduce their own environmental footprint.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><strong>3. Creating stronger communities<\/strong>&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>At its core, localism is important to consumers as a way to show support for their neighbours and community. <\/p>\n\n\n\n<p>When consumers shop locally, they build relationships with the people who own and operate those businesses, fostering a greater sense of community and belonging.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Additionally, local businesses are more likely to be involved in their communities by sponsoring events, donating to charities, and volunteering.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"related-article js-swiper-related-article\">\n  <h5>Related Article<\/h5>\n  <div class=\"swiper-container\">\n    <div class=\"swiper-wrapper\" >\n      \n<article class=\"article-box  swiper-slide\">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/sustainable-e-commerce-will-it-become-a-must\/\" class=\"media-wrapper js-link\" aria-label=\"Sustainable E-Commerce \u2013 Will it Become a Must?\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/04\/sustainable-ecommerce-will-it-become-a-must-min.png\" alt=\"Sustainable E-Commerce \u2013 Will it Become a Must?\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >September 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=22276\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/sustainable-e-commerce-will-it-become-a-must\/\"\n         aria-label=\"Sustainable E-Commerce \u2013 Will it Become a Must?\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Sustainable E-Commerce \u2013 Will it Become a Must?<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">We have entered the era of the conscious consumer. Running your business in a sustainable way is no longer considered a bonus, it has become a requirement. Consumers favor brands and retailers who run their business in an ethical and eco-friendly way, and are authentic and transparent about it. And it\u2019s not just about what we buy \u2013 it\u2019s also about how we buy it.<\/p>\n  <\/div>\n<\/article>\n    <\/div>\n  <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n\n<p>From the range and mix of available products or services, to unique offerings and speciality items, to the ambience and feeling when someone steps inside, every local business has something special to offer. When consumers support their local businesses and celebrate their products and services, it can also create a sense of pride and identity for the people who live there<\/p>\n\n\n\n<p>Many locals love getting to know the latest creations of their community and find it exciting to be part of the unique energy that can only be found there. That\u2019s good news for SMEs and a great boost for local economies.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22453\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 00-4.96-5.58h-45V71.98c0-9.73 5.24-14.67 15.58-14.67h29.42a5 5 0 005-5V5.04a5 5 0 00-5-5h-40.55c-.28-.02-.92-.04-1.85-.04-7.04 0-31.5 1.38-50.8 19.15-21.41 19.7-18.44 43.27-17.72 47.36v37.75H81.7a5 5 0 00-5 5v50.84a5 5 0 005 5z\"\/>\n<\/svg>\n    <\/a>\n    <a href=\"http:\/\/www.twitter.com\/share?url=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22453\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"twitter\">\n        <svg class=\"icon icon-twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 17\">\n  <path d=\"M17.95 4.23l.02.56C17.97 10.46 13.84 17 6.29 17c-2.32 0-4.47-.71-6.29-1.93a8.07 8.07 0 006.07-1.78 4.13 4.13 0 01-3.83-2.97 3.96 3.96 0 001.85-.08A4.25 4.25 0 01.8 6.04v-.06c.56.32 1.19.51 1.86.54A4.42 4.42 0 011.4.79c2.03 2.6 5.05 4.3 8.46 4.48a4.5 4.5 0 01-.1-.98A4.2 4.2 0 0113.84 0c1.18 0 2.24.52 3 1.36a8 8 0 002.6-1.04c-.3 1-.96 1.84-1.8 2.37.82-.1 1.61-.34 2.35-.68a8.58 8.58 0 01-2.05 2.22z\"><\/path>\n<\/svg>\n    <\/a>\n    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22453\"\n       data-cursor=\"sticky\" aria-label=\"linkedin\"\n       onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\">\n        <svg class=\"icon icon-linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 93.06 93.06\">\n  <path d=\"M11.185.08C5.004.08.001 5.092 0 11.259c0 6.173 5.003 11.184 11.186 11.184 6.166 0 11.176-5.011 11.176-11.184C22.362 5.091 17.351.08 11.185.08zM1.538 30.926h19.287V92.98H1.538zM69.925 29.383c-9.382 0-15.673 5.144-18.248 10.022h-.258v-8.479H32.92v62.053h19.27V62.281c0-8.093 1.541-15.932 11.575-15.932 9.89 0 10.022 9.256 10.022 16.451v30.178H93.06V58.942c0-16.707-3.605-29.559-23.135-29.559z\"><\/path>\n<\/svg>\n    <\/a>\n<\/section>\n\n\n\n<section class=\"related-articles\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container\">\n    <div class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba02\"><span class=\"js-line\">N\u00ba02<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-importance-of-localising-customer-services\/\" class=\"media-wrapper js-link\" aria-label=\"The Importance of Localising Customer Services\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/The-Importance-of-Localising-Customer-Services-scaled.webp\" alt=\"The Importance of Localising Customer Services\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >February 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-importance-of-localising-customer-services\/\"\n         aria-label=\"The Importance of Localising Customer Services\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Importance of Localising Customer Services<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Simply translating text is no longer good enough. With localism on the rise, it\u2019s clear how localisation across customer support and customer success teams is becoming increasingly important. We discuss how localising customer services helps small businesses increase customer support and loyalty while standing out from competition.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba02\"><span class=\"js-line\">N\u00ba02<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/five-reasons-to-celebrate-local-businesses\/\" class=\"media-wrapper js-link\" aria-label=\"Five Reasons to Celebrate Local Businesses\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/11\/Understanding-PCI-DSS-4.0--scaled.webp\" alt=\"Five Reasons to Celebrate Local Businesses\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >February 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/five-reasons-to-celebrate-local-businesses\/\"\n         aria-label=\"Five Reasons to Celebrate Local Businesses\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Five Reasons to Celebrate Local Businesses<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Small local businesses play a vital role in building and strengthening local communities. With so many benefits to embracing localism, let\u2019s consider how shopping local can make a difference for everyone during the festive season.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba02\"><span class=\"js-line\">N\u00ba02<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/discover-regional-payment-preferences\/\" class=\"media-wrapper js-link\" aria-label=\"Discover Regional Payment Preferences\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/11\/Preparing-for-PSD3-scaled.webp\" alt=\"Discover Regional Payment Preferences\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >February 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/discover-regional-payment-preferences\/\"\n         aria-label=\"Discover Regional Payment Preferences\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Discover Regional Payment Preferences<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Local payment methods are an important component in nurturing familiarity, convenience, and trust with customers. Here, we take a closer look at the different types of payment methods by regional preference and how these options affect consumer behaviour.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"editorial-and-impressum\" data-cursor=\"change-color\" data-cursor-color=\"#000000\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <div class=\"editorial-and-impressum__left\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" data-cursor=\"skew\" data-anim=\"opacity,y\" data-anim-delay=\".15\" aria-label=\"N\u00ba02\" class=\"issue-num h3\">N\u00ba02<\/a>\n            <ul class=\"links\">\n                <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Editorial\"        data-cursor=\"skew\"       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All rights reserved.<\/p>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>The idea of \u201cglobal\u201d has been a measure of business success for decades. Scaling to a point of reaching customers in multiple countries, multiple time zones, and multiple continents was starting to feel like the obvious next step for any thriving enterprise. Those who were slow to scale on their own could be acquired by bigger companies with international reach.<\/p>\n","protected":false},"author":8,"featured_media":25786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[77],"class_list":["post-22453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-theme-en","tag-issue-no02-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of Localism\u00a0 - Nexi Magazine<\/title>\n<meta name=\"description\" content=\"Localism is on the rise as small and medium enterprises have been getting some much-deserved attention.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecom.nets.eu\/magazine\/the-rise-of-localism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Localism\u00a0 - 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