{"id":22518,"date":"2024-02-01T12:51:32","date_gmt":"2024-02-01T12:51:32","guid":{"rendered":"https:\/\/ecom.nets.eu\/magazine\/?p=22518"},"modified":"2024-02-01T12:51:32","modified_gmt":"2024-02-01T12:51:32","slug":"why-shoppers-love-their-local-payment-methods","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/why-shoppers-love-their-local-payment-methods\/","title":{"rendered":"Why Shoppers Love Their Local Payment Methods\u00a0"},"content":{"rendered":"\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba02\">N\u00ba02<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">February 2024<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/Why-Shoppers-Love-Their-Local-Payment-Methods-scaled.webp\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Feature Theme\"\n         class=\"category-style\">Feature Theme<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">Why Shoppers Love Their Local Payment Methods\u00a0<\/h1>\n            <p class=\"subtitle light-font\" data-anim=\"splitText\" data-anim-delay=\".45\">Harness the power of local payment methods to attract and retain customers<\/p>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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1.361-.4213-.451 1.7041-1.5834c.5207.1514 1.0462.4834 1.5574 1.0384 1.2119 1.304 1.1598 3.096-.1609 4.32-1.3255 1.232-3.1621 1.081-4.3124-.162-.4071-.436-.6628-.948-.7764-1.493l.516-.479.0047-.005ZM15.2285 98.0217l1.6852-.4505.3693.5169-6.1302 1.5836-.4592-.6401 3.4509-5.3295.3834.5358-.9657 1.451 1.6663 2.3328Zm-3.9006 1.0479 3.3704-.8962-1.439-2.0151-1.9266 2.9113h-.0048ZM7.86741 94.7121l-1.90769-3.485.4639-.256 5.92188.7349-1.7325-3.1626.4733-.256 2.0497 3.7458-.4686.256-5.88875-.6923 1.56213 2.8544-.46864.2608h-.00473ZM9.78467 85.3997l.24613.5642-5.41062 2.3755-.24616-.5642 5.41065-2.3755ZM6.47101 78.8469l-4.7716 1.5315-.17988-.5689 5.62367-1.8066.18935.588-3.68758 4.8885 4.76213-1.5315.17989.569-5.62367 1.8065-.19408-.6069 3.70177-4.8696ZM5.264 71.7536l.52544-.0995.63432 3.3427-5.798813 1.1048-.62958567-3.3048.52544367-.0996.511245 2.6979 2.0497-.3935-.4781-2.5225.52544-.0996.47811 2.5225 2.16804-.4125-.52071-2.7406.00947.0047Z\"><\/path>\n\n<\/svg><\/button>\n<span class=\"noise animate\"><\/span>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>To a growing number of Europeans, local payment methods are more than simply payment options that are specific to particular countries or regions. Many of these local payment methods have become important to consumers due to familiarity, convenience, and trust.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n          <div class=\"author\">\n                <h5 class=\"author__name\" data-anim=\"opacity,y\" data-anim-delay=\".45\"> <\/h5>\n        <p class=\"author__position tiny ls-2 headline-font text-uppercase\" data-anim=\"splitText\" data-anim-delay=\".6\"><\/p>\n      <\/div>\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom: 0px \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Beyond local payment methods that are specific to region, choice of payment type is of equal importance to consumers.<a href=\"https:\/\/ecom.nets.eu\/report\/european-e-commerce-report-2022\/\"> The Nexi\/Nets  Ecommerce Report Europe 2022<\/a> , names the most popular payment methods across 8 countries.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We see here that the <strong>Nordic region<\/strong> prefers using a card, while still keeping with the more conservative method of invoices. <\/p>\n\n\n\n<p><strong>The DACH countries<\/strong> like to mix methods, with a more traditional preference for invoices as well as credit cards, and finally modernizing their approach with E-wallets. <strong>Italy<\/strong> still prefers cash in addition to cards and PayPal.&nbsp;&nbsp;<\/p>\n\n\n\n<p>According to our findings, local payment methods and preferred methods of payment are essential for businesses operating in specific European countries because they cater to the preferences and habits of local consumers. <\/p>\n\n\n\n<p>By offering these options, businesses can improve the customer experience, reduce cart abandonment, and build trust with their target audience.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/Top-payment-methods-Why-Shoppers-Love-Their-Local-Payment-Methods.webp\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<h2 class=\"wp-block-heading\"><strong>Key benefits of accepting local payment methods<\/strong>&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Reach and convert more potential customers<\/strong>&nbsp;<\/p>\n\n\n\n<p>Accepting a variety of payment methods, including popular local options,<strong> helps small and medium businesses reach a broader customer base<\/strong>, meeting the diverse preferences of different regions and demographics. This is easy to understand since we\u2019ve seen evidence of how preferred payment options vary among regions and across demographic segments.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As an example from <a href=\"https:\/\/www.statista.com\/statistics\/434264\/e-commerce-popular-payment-methods-spain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista reports<\/a>, Spain\u2019s preferred online payment method in 2020 was PayPal, with 46% preference among consumers, followed by card payments (33% of consumers). The absence of PayPal as an e-commerce option could be a major factor keeping Spanish shoppers from converting and completing the sale.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Reduce abandoned carts<\/strong><\/p>\n\n\n\n<p>One of the most significant benefits of accepting local payment methods is the reduction of cart abandonment. According to a 2023 report by the <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">Baymard Institute<\/a>, the average cart abandonment rate across e-commerce is ~69%. This means out of every ten carts created on a platform, roughly seven are left without further action or purchase.&nbsp;<\/p>\n\n\n\n<p>It is worth noting, however, that this online shopping behaviour is common for those browsing and not ready to make a purchase. The real difference is in assessing what makes the potential purchase less actionable, <strong>when the absence of a preferred payment method can be a major factor in completing the sale.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Supporting this with data, the Baymand report finds that 11% of participants named the lack of preferred payment options as being among the main reasons for cart abandonment, whereas another 19% reported a lack of trust in entering their credit card details and 6% said their credit card was declined. By offering a variety of local payment methods, merchants can reduce the likelihood of shoppers abandoning their carts due to checkout friction.&nbsp;<\/p>\n\n\n\n<p><strong>Improve the overall customer experience<\/strong><\/p>\n\n\n\n<p>We\u2019ve seen that providing local payment options enhances the checkout experience, making it more convenient and familiar for customers. This helps to create less friction, and we know that the concept of frictionless payments is on the rise.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/sales\/frictionless-payments\" target=\"_blank\" rel=\"noreferrer noopener\">According to Hubspot<\/a>, the criteria for a payment to be considered frictionless requires:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Providing checkout that minimizes the time and number of steps needed to complete the purchase&nbsp;<\/li>\n\n\n\n<li>Less thinking and greater ease, also reflected through fewer steps and greater user experience flow&nbsp;<\/li>\n\n\n\n<li>Indicators for actions and expectations through the experience, such as a progress bar showing where a consumer is in the checkout flow&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If a preferred local payment method is available and integrated into the checkout flow, <strong>the customer is far more likely to quickly complete the purchase and return for more later.<\/strong>&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" >\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media \">\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/Reasons-for-Abandonments-During-Checkout-Why-Shoppers-Love-Their-Local-Payment-Methods-scaled.webp\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n  \n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<div class=\"related-links related-links--narrow\">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"49 Cart Abandonment Rate Statistics 2023\"               href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>49 Cart Abandonment Rate Statistics 2023<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"What Are Frictionless Payments? (&#038; Why They Matter)\"               href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>What Are Frictionless Payments? (&#038; Why They Matter)<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<\/div>\n\n\n\n<p>However, as we get into more details about customer experience, research shows that integrating all possible payment methods may not be the answer to customer satisfaction either. Having too many options may create overwhelm and lead to cart abandonment, so knowing your audience and offering only their top choices of local payment methods is the best path forward for greater success rates and increased loyalty.<\/p>\n\n\n\n<p><strong>Create trust and build loyalty&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Accepting local payment methods can create a sense of trust and local presence, increasing customer confidence and promoting brand loyalty.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, if a business is trying to serve customers in the Netherlands, it would be important for them to include iDEAL in their mix of available payment methods. When a consumer in that region sees iDEAL as a payment method, they will probably assume the site to be a trusted business in their region as this is the most trusted method of payments in this region. iDEAL is a secure online banking environment that allows customers to make direct payments from their bank accounts. We\u2019ll cover this and other local payment methods in greater detail in the next article of this magazine, <a href=\"https:\/\/ecom.nets.eu\/magazine\/?p=22548\">Five Reasons to Celebrate Local Businesses<\/a>.&nbsp;<\/p>\n\n\n\n<p>E-commerce businesses across borders can even <strong>feel more local when local payment methods are incorporated, and that, in turn, creates greater trust<\/strong>. Another thing that greatly helps with this trust building is localized customer support, which you\u2019ll see in the upcoming article <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-importance-of-localising-customer-services\/\">The Importance of Localising Customer Services<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Incorporating local payment methods not only help boost customer acquisition and retentio<\/strong>n, but it also helps businesses remain competitive with a wider range of available alternatives. Local payment methods speak to the consumer loyalties mentioned in our first article of this series, <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-rise-of-localism\/\">The Rise of Localism<\/a>, standing up to the big global retail giants, as well as putting small businesses across borders in more direct competition with other local businesses.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Next up, we\u2019ll learn about specific payment methods preferred throughout Europe, how they work, and what makes them important to consumers when it comes to purchasing behaviour in <a href=\"https:\/\/ecom.nets.eu\/magazine\/?p=22548\">Five Reasons to Celebrate Local Businesses<\/a>.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<\/section>\n\n\n\n<section class=\"person-section container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n\n  <div class=\"person-section__person\">\n    <div class=\"person\">\n      <span class=\"noise\"><\/span>\n      <div class=\"media-wrapper\">\n        <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/Nabeel-Moosa-VP-OF-STRATEGY-AND-VALUE-CREATION-NEXI-GROUP-Intro-to-Local-Payment-Methods.webp\" alt=\"\">\n      <\/div>\n      <div>\n                <h5 class=\"headline\">Interview with:<\/h5>\n                        <h4 class=\"name\">Nabeel Moosa<\/h4>\n                        <h6 class=\"position category-style\">VP of Strategy and Value Creation, Nexi Group<\/h6>\n                <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"person-section__columns text-content\">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"two-column-block text-content\">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em><strong>1. What are some of the benefits of accepting local payment methods? Any challenges?<\/strong><\/em><\/strong><\/p>\n\n\n\n<p>If we take a step back, the objective of a merchant (any merchant) is to be able to secure the sale of a product or service with <strong><em>as little friction as possible<\/em><\/strong>. They&#8217;ve done all the hard work that leads up to the checkout, i.e. the marketing, the website build, the customer journey flow, and the last mile of this journey is <em>the <strong>payment<\/strong><\/em>. This is not the merchant&#8217;s forte, and it has no benefit in and of itself; in fact, the <strong><em>less you notice and spend time on paying the better<\/em><\/strong>!<\/p>\n\n\n\n<p>Payment Service Providers, like Nexi, exist to ensure merchants can capture that marginal sale as <strong><em>quickly and seamlessly<\/em><\/strong> as possible. And increasingly today, at a <strong><em>fair cost<\/em><\/strong> too. Payment acceptance is the technical term for it, but in simple terms it&#8217;s ensuring the merchant has the right (number and type of) payment methods at the checkout. In today&#8217;s eCommerce, payment methods and other tools are global, regional <strong><em>and<\/em><\/strong> local. A consumer may use any of these payment methods for particular use cases, but increasingly we are seeing local payment methods become more prominent. Why?<\/p>\n\n\n\n<p><strong><em>Payments by nature are local<\/em><\/strong>, the way you bank <em>and<\/em> pay is very much determined by culture, history and the development of your (digital) economy. Local payment methods often benefit from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Originating with trusted domestic brands (often banks)<\/li>\n\n\n\n<li>Being ubiquitous (high population penetration)<\/li>\n\n\n\n<li>Incorporating ID verification (enabling smooth authentication)<\/li>\n<\/ul>\n\n\n\n<p>These components of good payment experience lead to local payment methods offering a superior <strong><em>conversion rate<\/em><\/strong> versus their global and regional \u201ccompetition\u201c.<\/p>\n\n\n\n<p>Local payment methods are not always the cheapest, but the sheer number of users and their preference for paying with local payment methods means merchants must offer it.<\/p>\n\n\n\n<p><strong><em>2. What kinds of consumer behaviour have you observed regarding local payment methods?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>Given our strategy of \u201e<strong>being local by nature, and European by scale<\/strong>\u201c, Nexi is able to garner insights from across our footprint from the north to southern Europe. I regularly touch base with our local leaders to understand current market dynamics.<\/p>\n\n\n\n<p>There are 3 points which are prominent in these conversations these days:<\/p>\n\n\n\n<p>1. <strong>UX is (mostly) driving growth:<\/strong> local payment methods are nothing without the superior payment experience they offer. Consumers are not that ideological over payments, local-ness matters but not at the cost of convenience. This is why we&#8217;ve seen most local payment methods prosper in the form of easy-to-use mobile wallets. They hold a unique position in being able to offer this unique experience via significant cooperation between local banks. Alternatively, there are markets where slower (more complex) payment methods are preferred, e.g. Finland, where local bank-based (\u201cA2A\u201d) payments are the leader.<\/p>\n\n\n\n<p>2. <strong>Payment use case matters: <\/strong>Payment decisions are implicitly complex. A consumer may love shopping with a particular payment method, but they may procure services (i.e. Subscriptions) with a totally different payment method. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>This is what we see with local payment methods, they are super popular for one-off (eCommerce) purchases but not so much for recurring payments. For recurring payments, consumers tend to go with the more &#8216;traditional&#8217; bank-centred methods. They come with a bit more control (in how to start and stop paying), but for the merchant they can also be more expensive. This is a space to watch as local and global (Apple Pay, PayPal) payment methods are now competing for consumer attention on Subscriptions.<\/p>\n\n\n\n<p>3.<strong> Local Schemes don\u2019t travel that well: <\/strong>Similar to use cases, one might initially think that preference when shopping domestically translates when shopping internationally. That\u2019s not true. Consumers are sophisticated, they know what works <strong><em>where <\/em><\/strong>and<strong><em> why<\/em><\/strong>. Trust is lower when shopping internationally, and therefore what you pay with matters. Local wallets and payment methods may not always be present internationally \u2013 <strong><u>but<\/u><\/strong> they may not also be desired. <strong>Consumers prefer security over ease when trust is low.<\/strong> In this case, Credit Cards are preferred to local schemes, where the presumption is that a purchase (and ergo the consumer\u2019s money) is protected by Visa, MasterCard and American Express rules.<\/p>\n\n\n\n<p>There is not a \u201cone size fits all\u201d <br>in payments I\u2019m afraid \u2013 understanding your customers (who they are, where they are from) is essential.<\/p>\n\n\n\n<p><strong><em>3. Do you find there are emotional or sentimental connections to local payment methods? If so, can you share your thoughts and observations? &nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>I\u2019m going to fall back on my economics training here, and refer to consumers as rational economic agents. There must be a reason to like or dislike a payment method, because paying is a not a valuable act in and of itself \u2013 it&#8217;s what you receive after the payment that matters.<\/p>\n\n\n\n<p>So I wouldn&#8217;t say that consumers are emotional or sentimental about selecting a particular \u201clocal\u201d payment method. Consumers need to be able to trust what they&#8217;re paying with (and whom to), and it needs to be simple to use. That will drive behaviour more than the flag or HQ location associated with a payment method.<\/p>\n\n\n\n<p>Apple Pay taking up share of in-store payments across Europe is a clear example of that.<\/p>\n\n\n\n<p><strong><em>4. Is there anything you would like to say about how Nexi can help?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>I\u2019ve said a lot already about the principles behind consumer and merchant choices. You don\u2019t want to offer Consumers too many options at the checkout that the process is confusing, but you don\u2019t want to offer too few options and not enable your customers to pay the way they want to. It\u2019s a delicate balance that needs experience and insight to get right.<\/p>\n\n\n\n<p>Nexi has a long track record across Europe of working with Merchants small, large, domestic and international to get this balance right. We are by nature, local, and therefore offer all the local payment methods wherever we operate. We understand consumers, their preferences and behaviours to ensure that whichever industry a merchant is in, we know the way to support their sales in the most effective way possible.<\/p>\n\n\n\n<p>We have a checkout that leads to higher conversion, with an added bonus that we also are able to offer advice on how to manage fraud best. So, whether it\u2019s the status quo, a new set of target customers or expanding reach into new markets, we are always well placed to ensure our merchants get high performance payments.<\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n  <\/div>\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22518\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 00-4.96-5.58h-45V71.98c0-9.73 5.24-14.67 15.58-14.67h29.42a5 5 0 005-5V5.04a5 5 0 00-5-5h-40.55c-.28-.02-.92-.04-1.85-.04-7.04 0-31.5 1.38-50.8 19.15-21.41 19.7-18.44 43.27-17.72 47.36v37.75H81.7a5 5 0 00-5 5v50.84a5 5 0 005 5z\"\/>\n<\/svg>\n    <\/a>\n    <a href=\"http:\/\/www.twitter.com\/share?url=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22518\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"twitter\">\n        <svg class=\"icon icon-twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 17\">\n  <path d=\"M17.95 4.23l.02.56C17.97 10.46 13.84 17 6.29 17c-2.32 0-4.47-.71-6.29-1.93a8.07 8.07 0 006.07-1.78 4.13 4.13 0 01-3.83-2.97 3.96 3.96 0 001.85-.08A4.25 4.25 0 01.8 6.04v-.06c.56.32 1.19.51 1.86.54A4.42 4.42 0 011.4.79c2.03 2.6 5.05 4.3 8.46 4.48a4.5 4.5 0 01-.1-.98A4.2 4.2 0 0113.84 0c1.18 0 2.24.52 3 1.36a8 8 0 002.6-1.04c-.3 1-.96 1.84-1.8 2.37.82-.1 1.61-.34 2.35-.68a8.58 8.58 0 01-2.05 2.22z\"><\/path>\n<\/svg>\n    <\/a>\n    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/22518\"\n       data-cursor=\"sticky\" aria-label=\"linkedin\"\n       onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\">\n        <svg class=\"icon icon-linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 93.06 93.06\">\n  <path d=\"M11.185.08C5.004.08.001 5.092 0 11.259c0 6.173 5.003 11.184 11.186 11.184 6.166 0 11.176-5.011 11.176-11.184C22.362 5.091 17.351.08 11.185.08zM1.538 30.926h19.287V92.98H1.538zM69.925 29.383c-9.382 0-15.673 5.144-18.248 10.022h-.258v-8.479H32.92v62.053h19.27V62.281c0-8.093 1.541-15.932 11.575-15.932 9.89 0 10.022 9.256 10.022 16.451v30.178H93.06V58.942c0-16.707-3.605-29.559-23.135-29.559z\"><\/path>\n<\/svg>\n    <\/a>\n<\/section>\n\n\n\n<section class=\"related-articles\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container\">\n    <div class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba02\"><span class=\"js-line\">N\u00ba02<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/five-reasons-to-celebrate-local-businesses\/\" class=\"media-wrapper js-link\" aria-label=\"Five Reasons to Celebrate Local Businesses\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/11\/Understanding-PCI-DSS-4.0--scaled.webp\" alt=\"Five Reasons to Celebrate Local Businesses\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >February 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/five-reasons-to-celebrate-local-businesses\/\"\n         aria-label=\"Five Reasons to Celebrate Local Businesses\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Five Reasons to Celebrate Local Businesses<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Small local businesses play a vital role in building and strengthening local communities. 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Many of these local payment methods have become important to consumers due to familiarity, convenience, and trust.\u00a0\u00a0<\/p>\n","protected":false},"author":8,"featured_media":26427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[77],"class_list":["post-22518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature-theme-en","tag-issue-no02-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Shoppers Love Their Local Payment Methods\u00a0 - Nexi Magazine<\/title>\n<meta name=\"description\" content=\"To a growing number of Europeans, local payment methods are more than simply payment options that are specific to particular countries or regions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecom.nets.eu\/magazine\/why-shoppers-love-their-local-payment-methods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Shoppers Love Their Local Payment Methods\u00a0 - 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