{"id":26633,"date":"2024-07-16T12:08:52","date_gmt":"2024-07-16T12:08:52","guid":{"rendered":"https:\/\/ecom.nets.eu\/magazine\/?p=26633"},"modified":"2024-07-16T12:10:06","modified_gmt":"2024-07-16T12:10:06","slug":"tapping-into-the-benefits-of-mobile-commerce","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/tapping-into-the-benefits-of-mobile-commerce\/","title":{"rendered":"Tapping into the Benefits of Mobile Commerce"},"content":{"rendered":"\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba03\">N\u00ba03<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">July 2024<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/06\/tapping-into-the-benefits-of-mobile-commerce.jpg\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Industry News\"\n         class=\"category-style\">Industry News<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">Tapping into the Benefits of Mobile Commerce<\/h1>\n            <p class=\"subtitle light-font\" data-anim=\"splitText\" data-anim-delay=\".45\">Find out how mobile use is moving the retail experience forward<\/p>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/why-partnerships-matter\/\" class=\"media-wrapper js-link\" aria-label=\"Why Partnerships Matter\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/partnership-3rd-issue-nexi-magazine.jpg\" alt=\"Why Partnerships Matter\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a 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In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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1.361-.4213-.451 1.7041-1.5834c.5207.1514 1.0462.4834 1.5574 1.0384 1.2119 1.304 1.1598 3.096-.1609 4.32-1.3255 1.232-3.1621 1.081-4.3124-.162-.4071-.436-.6628-.948-.7764-1.493l.516-.479.0047-.005ZM15.2285 98.0217l1.6852-.4505.3693.5169-6.1302 1.5836-.4592-.6401 3.4509-5.3295.3834.5358-.9657 1.451 1.6663 2.3328Zm-3.9006 1.0479 3.3704-.8962-1.439-2.0151-1.9266 2.9113h-.0048ZM7.86741 94.7121l-1.90769-3.485.4639-.256 5.92188.7349-1.7325-3.1626.4733-.256 2.0497 3.7458-.4686.256-5.88875-.6923 1.56213 2.8544-.46864.2608h-.00473ZM9.78467 85.3997l.24613.5642-5.41062 2.3755-.24616-.5642 5.41065-2.3755ZM6.47101 78.8469l-4.7716 1.5315-.17988-.5689 5.62367-1.8066.18935.588-3.68758 4.8885 4.76213-1.5315.17989.569-5.62367 1.8065-.19408-.6069 3.70177-4.8696ZM5.264 71.7536l.52544-.0995.63432 3.3427-5.798813 1.1048-.62958567-3.3048.52544367-.0996.511245 2.6979 2.0497-.3935-.4781-2.5225.52544-.0996.47811 2.5225 2.16804-.4125-.52071-2.7406.00947.0047Z\"><\/path>\n\n<\/svg><\/button>\n<span class=\"noise animate\"><\/span>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In the realm of e-commerce, a significant shift is underway as mobile devices become the primary vehicle for online purchases.<br> <br>Now known as mobile commerce, or m-commerce, this new means of business is transforming the way consumers shop and pay while influencing online merchants and shaping the future of retail.<br><br>In response, businesses are optimizing their sites and apps for mobile use, implementing mobile-friendly payments, and leveraging mobile marketing to engage on-the-go customers.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n          <div class=\"author\">\n                  <div class=\"author__image media-wrapper\" data-anim=\"opacity,y\" data-anim-delay=\".3\">\n            <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/03\/image-2.jpg\" alt=\"\">\n          <\/div>\n                <h5 class=\"author__name\" data-anim=\"opacity,y\" data-anim-delay=\".45\">Lucija Capan<\/h5>\n        <p class=\"author__position tiny ls-2 headline-font text-uppercase\" data-anim=\"splitText\" data-anim-delay=\".6\">Marketing Coordinator, eCommerce, Nexi Group<\/p>\n      <\/div>\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom:  \">\n  \n\n<h2 class=\"wp-block-heading\">How mobile commerce is shaping eCommerce<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>There are many driving forces behind the mobile commerce revolution, mostly coming from consumer demand and behaviour. <\/p>\n\n\n\n<p>Consumers are increasingly drawn to the<strong> convenience and ease of shopping<\/strong> from their smartphones, eliminating the need for desktop computers.<\/p>\n\n\n\n<p>Mobile payment apps have further fueled this trend, <strong>offering seamless and secure payment<\/strong> options that streamline the checkout process.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"558\" data-id=\"28888\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-2.png\" alt=\"\" class=\"wp-image-28888\" srcset=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-2.png 845w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-2-300x198.png 300w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-2-768x507.png 768w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-2-234x155.png 234w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom:  \">\n  \n\n<h2 class=\"wp-block-heading\">Adapting to mobile demand<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The adoption of mobile commerce is particularly pronounced in the <strong>Nordic region<\/strong>, where mobile payment apps like <strong>Swish, Vipps, <\/strong>and<strong> MobilePay<\/strong> have gained widespread popularity, becoming integral to the digital shopping experience. <\/p>\n\n\n\n<p><strong>MobilePay<\/strong>, Denmark\u2019s dominant payment app, has rapidly become the <strong>second most popular payment option for online shoppers<\/strong>.<\/p>\n\n\n\n<p> Sweden and Norway follow suit, with Swish and Vipps respectively gaining significant traction in their respective markets.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"media-block swiper-container js-swiper-media-block \">\n\n  <div class=\"swiper-wrapper\" data-cursor=\"drag\">\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media media-wrapper\">\n                <span style=\"padding-bottom: 60%;\"><\/span>\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/slider-12.jpg\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media media-wrapper\">\n                <span style=\"padding-bottom: 60%;\"><\/span>\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/slider-22.jpg\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n        <div class=\"swiper-slide\" data-cursor=\"change-color\" data-cursor-color=\"#ffffff\">\n\n            <div class=\"media-block__media media-wrapper\">\n                <span style=\"padding-bottom: 60%;\"><\/span>\n                <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-src=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/slider-32.jpg\" alt=\"\">\n      <\/div>\n      \n      \n          <\/div>\n      <\/div>\n\n    <div class=\"media-block__controls\">\n    <div class=\"swiper-controls\">\n      <button class=\"swiper-prev\" type=\"button\" aria-label=\"Previous\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/button>\n      <button class=\"swiper-next\" type=\"button\" aria-label=\"Next\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/button>\n    <\/div>\n    <div class=\"swiper-pagination headline-font small\"><\/div>\n  <\/div>\n  \n<\/div>\n\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>For online merchants, <strong>embracing mobile commerce has become a necessity rather than a choice<\/strong>. Offering mobile-friendly payment options is crucial for capturing the <strong>growing mobile shopping audience<\/strong> and <strong>reducing cart abandonment rates<\/strong>. For many consumers, these apps provide a seamless and familiar payment experience, increasing customer satisfaction and boosting conversion rates.<\/p>\n\n\n\n<p>The impact of mobile commerce extends beyond payment options. Retailers must ensure that their websites and apps are optimized for mobile devices, providing a user-friendly and intuitive shopping experience. <strong>Responsive design, fast loading times, <\/strong>and<strong> easy navigation<\/strong> are essential to cater to the mobile-first shopping habits of today&#8217;s consumers. You can find out more in our article <a href=\"https:\/\/ecom.nets.eu\/magazine\/wp-admin\/post.php?post=26809&amp;action=edit&amp;lang=en\">Keeping Conversion Front and Center<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom:  \">\n  \n\n<h2 class=\"wp-block-heading\">Social Commerce and the future of shopping<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<p>It\u2019s clear how mobile commerce is directly tied to the emerging trend of social commerce and social payments as well. Social media platforms like Facebook, Twitter, and Pinterest are integrating payment prompts and <strong>\u201cbuy buttons\u201d<\/strong> that allow shoppers to make purchases without leaving their social media feeds. Additionally, many retailers are implementing one-click checkout options, further streamlining the payment process.<\/p>\n\n\n\n<p>With the growing influence of tech-savvy <strong>Millennials <\/strong>and<strong> Gen Zers<\/strong>, mobile commerce is poised to play an increasingly significant role in shaping consumer shopping habits for years to come. <\/p>\n\n\n\n<p>These digitally native generations are most comfortable using their smartphones for a wide range of activities, especially shopping. <\/p>\n\n\n\n<p><strong>Their spending power and preference for mobile devices make them a key target audience for m-commerce strategies<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>According to Statista, almost 60% of all e-commerce sales around the world are done over mobile e-commerce. For brands, understanding and integrating into this mobile-centric world isn&#8217;t just an advantage\u2014it&#8217;s a necessity to remain relevant and resonant with the consumers of tomorrow.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Embracing the mobile commerce revolution<\/h2>\n\n\n\n<p>The future of mobile commerce is bright, with projections indicating continued growth in its share of total retail sales. As mobile technology advances and consumers become increasingly reliant on their smartphones, m-commerce is expected to revolutionize the way the world shops, <strong>potentially blurring the lines between online and offline retail experiences<\/strong>.<\/p>\n\n\n\n<p>For businesses, adapting to the m-commerce revolution is important for remaining competitive and evolving to meet the needs of savvy mobile-centric consumers. By embracing mobile payment options, optimizing websites and apps for mobile devices, and understanding the preferences of mobile-first consumers, businesses can effectively navigate the evolving e-commerce landscape and thrive in the mobile commerce era.<\/p>\n\n\n\n<p>A study by <a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insider Intelligence<\/a> anticipates that retail m-commerce sales will account for 43.4% of total retail ecommerce sales in 2023, up from 41.8% in 2022.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"1164\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/sites\/2\/2024\/07\/2354543.jpg\" alt=\"\" class=\"wp-image-28878\" style=\"width:440px;height:auto\" srcset=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/2354543.jpg 492w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/2354543-127x300.jpg 127w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/2354543-433x1024.jpg 433w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/2354543-75x178.jpg 75w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><\/figure>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"related-links \">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Estimated Worldwide Mobile e-commerce Sales\"               href=\"https:\/\/www.statista.com\/chart\/13139\/estimated-worldwide-mobile-e-commerce-sales\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Estimated Worldwide Mobile e-commerce Sales<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Guide to Mobile Commerce and its Business Applications\"               href=\"https:\/\/www.emarketer.com\/insights\/mobile-commerce-shopping-trends-stats\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Guide to Mobile Commerce and its Business Applications<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/26633\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 00-4.96-5.58h-45V71.98c0-9.73 5.24-14.67 15.58-14.67h29.42a5 5 0 005-5V5.04a5 5 0 00-5-5h-40.55c-.28-.02-.92-.04-1.85-.04-7.04 0-31.5 1.38-50.8 19.15-21.41 19.7-18.44 43.27-17.72 47.36v37.75H81.7a5 5 0 00-5 5v50.84a5 5 0 005 5z\"\/>\n<\/svg>\n    <\/a>\n    <a href=\"http:\/\/www.twitter.com\/share?url=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/26633\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"twitter\">\n        <svg class=\"icon icon-twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 17\">\n  <path d=\"M17.95 4.23l.02.56C17.97 10.46 13.84 17 6.29 17c-2.32 0-4.47-.71-6.29-1.93a8.07 8.07 0 006.07-1.78 4.13 4.13 0 01-3.83-2.97 3.96 3.96 0 001.85-.08A4.25 4.25 0 01.8 6.04v-.06c.56.32 1.19.51 1.86.54A4.42 4.42 0 011.4.79c2.03 2.6 5.05 4.3 8.46 4.48a4.5 4.5 0 01-.1-.98A4.2 4.2 0 0113.84 0c1.18 0 2.24.52 3 1.36a8 8 0 002.6-1.04c-.3 1-.96 1.84-1.8 2.37.82-.1 1.61-.34 2.35-.68a8.58 8.58 0 01-2.05 2.22z\"><\/path>\n<\/svg>\n    <\/a>\n    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/26633\"\n       data-cursor=\"sticky\" aria-label=\"linkedin\"\n       onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\">\n        <svg class=\"icon icon-linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 93.06 93.06\">\n  <path d=\"M11.185.08C5.004.08.001 5.092 0 11.259c0 6.173 5.003 11.184 11.186 11.184 6.166 0 11.176-5.011 11.176-11.184C22.362 5.091 17.351.08 11.185.08zM1.538 30.926h19.287V92.98H1.538zM69.925 29.383c-9.382 0-15.673 5.144-18.248 10.022h-.258v-8.479H32.92v62.053h19.27V62.281c0-8.093 1.541-15.932 11.575-15.932 9.89 0 10.022 9.256 10.022 16.451v30.178H93.06V58.942c0-16.707-3.605-29.559-23.135-29.559z\"><\/path>\n<\/svg>\n    <\/a>\n<\/section>\n\n\n\n<section class=\"related-articles\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container\">\n    <div class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-often-overlooked-power-of-ui-ux-in-ecommerce\/\" class=\"media-wrapper js-link\" aria-label=\"The Often Overlooked Power of UI\/UX in eCommerce\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/06\/ux-in-ecommerce.jpg\" alt=\"The Often Overlooked Power of UI\/UX in eCommerce\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-often-overlooked-power-of-ui-ux-in-ecommerce\/\"\n         aria-label=\"The Often Overlooked Power of UI\/UX in eCommerce\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Often Overlooked Power of UI\/UX in eCommerce<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">In the ever-evolving landscape of e-commerce, the battle for consumer attention has never been more fierce. Amidst this constant competition, there\u2019s an often overlooked but formidable player influencing every scroll, click, add-to-basket, and conversion \u2014 the UI\/UX design of your e-commerce store.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/keeping-conversion-front-and-center\/\" class=\"media-wrapper js-link\" aria-label=\"Keeping Conversion Front and Center\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/06\/keeping-conversion-front-and-center-2.png\" alt=\"Keeping Conversion Front and Center\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/keeping-conversion-front-and-center\/\"\n         aria-label=\"Keeping Conversion Front and Center\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Keeping Conversion Front and Center<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">This guide highlights key 2024 trends, from quick-loading websites to seamless checkouts, offering a solid start to boost your online sales game.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba02\"><span class=\"js-line\">N\u00ba02<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/connecting-the-dots-on-social-payments\/\" class=\"media-wrapper js-link\" aria-label=\"Connecting the Dots on Social Payments\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/Connecting-the-Dots-on-Social-Payments-scaled.webp\" alt=\"Connecting the Dots on Social Payments\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >February 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/connecting-the-dots-on-social-payments\/\"\n         aria-label=\"Connecting the Dots on Social Payments\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Connecting the Dots on Social Payments<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">In today&#8217;s fast-paced digital world, consumers seek convenience and efficiency in every aspect of their lives, especially their purchasing experiences.  Enter social commerce, defined as the integration of social media platforms with e-commerce functionalities, including social payments.\u00a0\u00a0<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"editorial-and-impressum\" data-cursor=\"change-color\" data-cursor-color=\"#000000\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <div class=\"editorial-and-impressum__left\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" data-cursor=\"skew\" data-anim=\"opacity,y\" data-anim-delay=\".15\" aria-label=\"N\u00ba03\" class=\"issue-num h3\">N\u00ba03<\/a>\n            <ul class=\"links\">\n                <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Editorial\"        data-cursor=\"skew\"       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Now known as mobile commerce, or m-commerce, this new means of business is transforming the way consumers shop and pay while influencing online merchants and shaping the future of retail.<\/p>\n","protected":false},"author":8,"featured_media":27474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[75],"tags":[78],"class_list":["post-26633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-en","tag-issue-no03-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tapping into the Benefits of Mobile Commerce - Nexi Magazine<\/title>\n<meta name=\"description\" content=\"Localism is on the rise as small and medium enterprises have been getting some much-deserved attention.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecom.nets.eu\/magazine\/tapping-into-the-benefits-of-mobile-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tapping into the Benefits of Mobile Commerce - 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