{"id":26809,"date":"2024-07-16T12:09:56","date_gmt":"2024-07-16T12:09:56","guid":{"rendered":"https:\/\/ecom.nets.eu\/magazine\/?p=26809"},"modified":"2024-07-16T12:09:57","modified_gmt":"2024-07-16T12:09:57","slug":"keeping-conversion-front-and-center","status":"publish","type":"post","link":"https:\/\/ecom.nets.eu\/magazine\/keeping-conversion-front-and-center\/","title":{"rendered":"Keeping Conversion Front and Center"},"content":{"rendered":"\n<section class=\"article-cover\"\n         data-theme=\"#ebebeb\"\n         data-nav-color=\"#ffffff\"\n         data-cursor=\"change-color\"\n         data-cursor-color=\"#ffffff\">\n\n  <div class=\"article-cover__issue\">\n    <h4 class=\"mb-2 lh-1\"><a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" data-cursor=\"skew\"\n                             aria-label=\"N\u00ba03\">N\u00ba03<\/a><\/h4>\n    <span class=\"headline-font tiny ls-3 text-uppercase\">July 2024<\/span>\n  <\/div>\n\n    <div class=\"article-cover__image media-wrapper\" data-parallax='{\"el\": \"img\", \"wrapped\": \"true\", \"scale\": \"1.1\", \"ratioY\": \"-1\", \"origin\": \"top\"}'>\n    <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/06\/keeping-conversion-front-and-center-2.png\" alt=\"\">\n  <\/div>\n  \n  \n  \n  <div class=\"article-cover__title\">\n    <div class=\"container\">\n      <div class=\"category\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n        <a href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Industry News\"\n         class=\"category-style\">Industry News<\/a>\n      <\/div>\n      <h1 class=\"title\" data-anim=\"splitText\" data-anim-delay=\".3\">Keeping Conversion Front and Center<\/h1>\n            <p class=\"subtitle light-font\" data-anim=\"splitText\" data-anim-delay=\".45\">Check out how to turn traffic into loyal customers<\/p>\n          <\/div>\n  <\/div>\n\n<\/section>\n\n\n\n    <div class=\"nav-notification\">\n\n                    <div class=\"nav-notification__wrapper\">\n                <p>Join our community for exclusive content. 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class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/why-partnerships-matter\/\" class=\"media-wrapper js-link\" aria-label=\"Why Partnerships Matter\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/partnership-3rd-issue-nexi-magazine.jpg\" alt=\"Why Partnerships Matter\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/why-partnerships-matter\/\"\n         aria-label=\"Why Partnerships Matter\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Why Partnerships Matter<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Partnerships play a pivotal role in the success and growth of ecommerce gateways and payments companies. In the fast-paced digital landscape of online commerce, forging strategic alliances can provide a multitude of benefits that extend beyond what a company can achieve on its own. \n<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/working-3rd-issue-nexi-magazine.jpg\" alt=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/an-open-banking-partnership-thats-changing-the-ecosystem\/\"\n         aria-label=\"An Open Banking Partnership that&#8217;s Changing the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">An Open Banking Partnership that&#8217;s Changing the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">To provide an even smoother checkout experience, Mastercard and Nexi are building an integrated digital ecosystem across Europe that is centered around open banking solutions. But what are the benefits of open banking for merchants and consumers? <\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                                    <li>\n                                \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\" class=\"media-wrapper js-link\" aria-label=\"The Vital Role of the Ecosystem\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#ff6065\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/synergy-3rd-issue-nexi-magazine.jpg\" alt=\"The Vital Role of the Ecosystem\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/feature-theme\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Feature Theme\">Feature Theme<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/the-vital-role-of-the-ecosystem\/\"\n         aria-label=\"The Vital Role of the Ecosystem\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">The Vital Role of the Ecosystem<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">The partnership between Nexi and Shopware exemplifies this synergy, combining Nexi&#8217;s advanced payment solutions with Shopware&#8217;s robust e-commerce platform.<\/p>\n  <\/div>\n<\/article>\n                            <\/li>\n                                            <\/ul>\n                    \n    <a class=\"btn see-all-btn btn--circle js-link \"\n                aria-label=\"See all\"        data-cursor=\"magnetic\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n            <span>See all<\/span>\n      <\/span>\n    <\/a>\n                    \n    <a class=\"btn see-all-btn see-all-btn--mob js-link btn--icon\"\n                aria-label=\"Archive issues\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span 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animate\"><\/span>\n\n\n\n<section class=\"article-intro\" data-theme=\"#ebebeb\">\n  <div class=\"container container--wide\">\n\n    <div class=\"text-content headline-font\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n      \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In the competitive world of e-commerce, converting visitors into loyal customers is crucial. <br><br>While we all know the importance of focusing on conversions, it can be challenging to optimize current strategies and explore new ideas. <br><br>This high-level guide covers the key topics to watch for in 2024 and beyond, from quick-loading websites to seamless checkout experiences, providing a solid starting point for improving your online sales game.&nbsp;<br><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n\n    <div class=\"author-wrapper\">\n          <div class=\"author\">\n                  <div class=\"author__image media-wrapper\" data-anim=\"opacity,y\" data-anim-delay=\".3\">\n            <img decoding=\"async\" src=\"\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/03\/frederik.jpg\" alt=\"\">\n          <\/div>\n                <h5 class=\"author__name\" data-anim=\"opacity,y\" data-anim-delay=\".45\">Frederik Willecke Gudbjerg<\/h5>\n        <p class=\"author__position tiny ls-2 headline-font text-uppercase\" data-anim=\"splitText\" data-anim-delay=\".6\">Head of Digital Marketing, eCommerce, Nexi Group<\/p>\n      <\/div>\n        <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Setting the stage for conversion optimization success<\/strong><\/h2>\n\n\n\n<p>While most understand the need to focus on conversions, optimizing what we already have and trying out new ideas can be tricky. This article highlights key areas to watch for in 2024 and beyond, <strong>offering high-level guidance<\/strong> on which areas to dive more into to <strong>optimize for conversions<\/strong>. From ensuring<strong> fast website load times<\/strong> to creating a <strong>compelling checkout process<\/strong>, these insights are designed to help you enhance your online sales performance.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:0px; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>1.<\/strong> <strong>Make sure websites and apps are fast to load and easy to use.<\/strong><\/h2>\n\n\n\n<p>People are impatient, so if any point of an e-commerce experience <strong>takes too long or is difficult to navigate<\/strong>, they are likely to <strong>leave before completing<\/strong> that purchase. <\/p>\n\n\n\n<p>Google currently recommends that it should take no more than two seconds for an e-commerce site to load. One way to cut time quickly may be through implementing headless commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Create a compelling checkout experience.<\/strong><\/h2>\n\n\n\n<p>The checkout process is a critical step in the conversion funnel, so it&#8217;s important to make it as easy and seamless as possible. <\/p>\n\n\n\n<p>This can include using<strong> strong calls to action (CTAs)<\/strong>, which are the buttons or links that tell people what you want them to do. Make sure your CTAs are<strong> clear, concise, persuasive<\/strong>, and placed at appropriate points in the user experience flow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. <strong>Offer a variety of payment options<\/strong><\/strong><\/h2>\n\n\n\n<p>Consumers have specific preferences when it comes to paying online, so it&#8217;s important to <strong>offer a variety of payment methods<\/strong>. Read our detailed articles on local <a href=\"https:\/\/ecom.nets.eu\/payment-methods\/\" target=\"_blank\" rel=\"noreferrer noopener\">payment methods<\/a> for everything you need to know on that subject.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Make sure everything is mobile ready.<\/strong><\/h2>\n\n\n\n<p>The majority of online activity has moved over to mobile devices. According to <a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insider Intelligence<\/a>, <strong>mobile paths to purchase<\/strong> are projected to account for <strong>43.4% <\/strong>of total <strong>retail ecommerce sales <\/strong>in 2023.<\/p>\n\n\n\n<p>And to take it one step further, many more businesses will need to consider <a href=\"https:\/\/ecom.nets.eu\/magazine\/connecting-the-dots-on-social-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">social commerce<\/a> as part of their conversion funnels in the coming years as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. <strong>Take steps to build trust and credibility.<\/strong><\/strong><\/h2>\n\n\n\n<p>People are more likely to buy from businesses that they trust. Businesses can build trust online by <strong>displaying customer testimonials, reviews, security badges, awards,<\/strong> and other signals supporting credentials and reliability. <\/p>\n\n\n\n<p>We\u2019ve found that implementing <a href=\"https:\/\/ecom.nets.eu\/magazine\/why-shoppers-love-their-local-payment-methods\/\">preferred local payment methods<\/a> can also go a long way to establishing trust.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"1002\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-7.png\" alt=\"\" class=\"wp-image-28954\" style=\"width:419px;height:auto\" srcset=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-7.png 558w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-7-167x300.png 167w, https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/07\/inphographic-7-99x178.png 99w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/figure>\n\n\n\n<div style=\"height:132px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"related-links \">\n  <h6 class=\"category-style\">Related Links<\/h6>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"All Major Payment Methods: Payments Made Easy\"               href=\"https:\/\/ecom.nets.eu\/payment-methods\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>All Major Payment Methods: Payments Made Easy<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"Guide to mobile commerce and its business applications\"               href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Guide to mobile commerce and its business applications<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n      <p>\n    \n    <a class=\"btn  btn--icon\"\n        target=\"_blank\"        aria-label=\"European Report: How Europeans Choose their Payment Method\"               href=\"https:\/\/ecom.nets.eu\/magazine\/why-shoppers-love-their-local-payment-methods\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>European Report: How Europeans Choose their Payment Method<\/span>\n      <\/span>\n    <\/a>\n    <\/p>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Additional tips for optimising conversion:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implement A\/B testing:<\/strong> A\/B testing is a helpful and common practice for experimenting with different versions of a website and checkout process. Reviewing results for this kind of testing is a great way to see what works best for attracting and converting customers at different points throughout the entire online experience.<\/li>\n\n\n\n<li><strong>Track conversion rates and identify areas for improvement: <\/strong>There are many analytics tools that analyze conversion and consumer behaviour, identifying areas to make adjustments.<\/li>\n\n\n\n<li><strong>Continuously optimise the website and checkout process: <\/strong>Because conversion optimisation is an ongoing process, it\u2019s imperative for a business to test and refine their website consistently to improve conversion rates and ultimately close more sales.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/sites\/2\/2024\/07\/frame-157-1024x682.png\" alt=\"\" class=\"wp-image-28962\" style=\"width:422px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"text-section text-content container container--wide     \"\n  data-anim=\"opacity,y\" data-anim-delay=\".15\" style=\"padding-top:; padding-bottom:  \">\n  \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Continuing the journey of optimization<\/strong><\/h2>\n\n\n\n<p>Optimizing for conversions is an ongoing process that requires <strong>constant attention and fine-tuning<\/strong>. By focusing on important areas like website speed, user experience, payment options, and building trust, you can make significant strides in <strong>turning visitors into<\/strong> <strong>customers<\/strong>. Keep an eye on these topics and use tools like A\/B testing and analytics to find what works best for your business. <\/p>\n\n\n\n<p>Staying up-to-date with the latest trends and continuously improving your strategies will help you stay ahead in the changing e-commerce landscape. Remember, this guide is just a starting point \u2013 the real success comes from consistently refining and adapting your approach.<\/p>\n<\/div>\n<\/div>\n\n\n<\/section>\n\n\n<section class=\"share-section container\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/26809\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"facebook\">\n        <svg class=\"icon icon-facebook\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 310 310\">\n  <path d=\"M81.7 165.1h33.98V305a5 5 0 005 5h57.62a5 5 0 005-5V165.76h39.06a5 5 0 004.97-4.42l5.93-51.5a5 5 0 00-4.96-5.58h-45V71.98c0-9.73 5.24-14.67 15.58-14.67h29.42a5 5 0 005-5V5.04a5 5 0 00-5-5h-40.55c-.28-.02-.92-.04-1.85-.04-7.04 0-31.5 1.38-50.8 19.15-21.41 19.7-18.44 43.27-17.72 47.36v37.75H81.7a5 5 0 00-5 5v50.84a5 5 0 005 5z\"\/>\n<\/svg>\n    <\/a>\n    <a href=\"http:\/\/www.twitter.com\/share?url=ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/26809\" target=\"_blank\" data-cursor=\"sticky\" aria-label=\"twitter\">\n        <svg class=\"icon icon-twitter\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 17\">\n  <path d=\"M17.95 4.23l.02.56C17.97 10.46 13.84 17 6.29 17c-2.32 0-4.47-.71-6.29-1.93a8.07 8.07 0 006.07-1.78 4.13 4.13 0 01-3.83-2.97 3.96 3.96 0 001.85-.08A4.25 4.25 0 01.8 6.04v-.06c.56.32 1.19.51 1.86.54A4.42 4.42 0 011.4.79c2.03 2.6 5.05 4.3 8.46 4.48a4.5 4.5 0 01-.1-.98A4.2 4.2 0 0113.84 0c1.18 0 2.24.52 3 1.36a8 8 0 002.6-1.04c-.3 1-.96 1.84-1.8 2.37.82-.1 1.61-.34 2.35-.68a8.58 8.58 0 01-2.05 2.22z\"><\/path>\n<\/svg>\n    <\/a>\n    <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/ecom.nets.eu\/magazine\/wp-json\/wp\/v2\/posts\/26809\"\n       data-cursor=\"sticky\" aria-label=\"linkedin\"\n       onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=1,resizable=0'); return false;\">\n        <svg class=\"icon icon-linkedin\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 93.06 93.06\">\n  <path d=\"M11.185.08C5.004.08.001 5.092 0 11.259c0 6.173 5.003 11.184 11.186 11.184 6.166 0 11.176-5.011 11.176-11.184C22.362 5.091 17.351.08 11.185.08zM1.538 30.926h19.287V92.98H1.538zM69.925 29.383c-9.382 0-15.673 5.144-18.248 10.022h-.258v-8.479H32.92v62.053h19.27V62.281c0-8.093 1.541-15.932 11.575-15.932 9.89 0 10.022 9.256 10.022 16.451v30.178H93.06V58.942c0-16.707-3.605-29.559-23.135-29.559z\"><\/path>\n<\/svg>\n    <\/a>\n<\/section>\n\n\n\n<section class=\"related-articles\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container\">\n    <div class=\"related-articles__headline\" data-anim=\"rotate,y\" data-anim-delay=\".15\">\n      <h3>Related Articles<\/h3>\n    <\/div>\n    <ul class=\"related-articles__articles\">\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba03\"><span class=\"js-line\">N\u00ba03<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/tapping-into-the-benefits-of-mobile-commerce\/\" class=\"media-wrapper js-link\" aria-label=\"Tapping into the Benefits of Mobile Commerce\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/06\/tapping-into-the-benefits-of-mobile-commerce.jpg\" alt=\"Tapping into the Benefits of Mobile Commerce\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >July 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=26612\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/tapping-into-the-benefits-of-mobile-commerce\/\"\n         aria-label=\"Tapping into the Benefits of Mobile Commerce\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Tapping into the Benefits of Mobile Commerce<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">In the realm of e-commerce, a significant shift is underway as mobile devices become the primary vehicle for online purchases. Now known as mobile commerce, or m-commerce, this new means of business is transforming the way consumers shop and pay while influencing online merchants and shaping the future of retail.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-02\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba02\"><span class=\"js-line\">N\u00ba02<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/headless-commerce-getting-to-know-the-basics\/\" class=\"media-wrapper js-link\" aria-label=\"Headless Commerce: Getting to Know the Basics\u00a0\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2024\/01\/Headless-Commerce_-Getting-to-Know-the-Basics-scaled.webp\" alt=\"Headless Commerce: Getting to Know the Basics\u00a0\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >February 2024<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=22441\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/headless-commerce-getting-to-know-the-basics\/\"\n         aria-label=\"Headless Commerce: Getting to Know the Basics\u00a0\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">Headless Commerce: Getting to Know the Basics\u00a0<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Headless has been all the rage in commerce over the last couple of years with more and more brands adopting the approach. But what is headless and when is it something to consider for your business?<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n            <li>\n        \n<article class=\"article-box  \">\n  <div class=\"article-box__image\" data-anim=\"opacity,y\" data-anim-delay=\".15\" >\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/issue-01\/\" class=\"issue-num headline-font small js-link\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  data-cursor=\"skew\" aria-label=\"Issue N\u00ba01\"><span class=\"js-line\">N\u00ba01<\/span><\/a>\n    <a href=\"https:\/\/ecom.nets.eu\/magazine\/how-is-ai-transforming-e-commerce\/\" class=\"media-wrapper js-link\" aria-label=\"How is AI Transforming E-commerce?\" data-cursor=\"articleimg\"\n       data-cursor-color=\"#00b49d\" data-cursor-text=\"View Article\">\n      <img decoding=\"async\" src=\"\" class=\"swiper-lazy\" data-lazy=\"https:\/\/ecom.nets.eu\/magazine\/wp-content\/uploads\/sites\/2\/2023\/03\/how-is-ai-transforming-e-commerce-min.png\" alt=\"How is AI Transforming E-commerce?\">\n    <\/a>\n  <\/div>\n\n  <p class=\"date light-font small\"><span data-anim=\"opacity,x+\" data-anim-delay=\".15\" >September 2023<\/span><\/p>\n\n  <div class=\"article-box__content\">\n    <a class=\"category category-style js-link mb-2\" data-anim=\"rotate,y\" data-anim-delay=\".15\"  href=\"https:\/\/ecom.nets.eu\/magazine\/category\/industry-news\/?issue=22276\" data-cursor=\"skew\" aria-label=\"Industry News\">Industry News<\/a>\n    <h5 class=\"title\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/how-is-ai-transforming-e-commerce\/\"\n         aria-label=\"How is AI Transforming E-commerce?\"\n         data-cursor=\"skew\"\n         data-anim=\"splitText\" data-anim-delay=\".3\"                   class=\"js-link\">How is AI Transforming E-commerce?<\/a>\n    <\/h5>\n    <p data-anim=\"splitText\" data-anim-delay=\".45\"  class=\"excerpt light-font\">Artificial intelligence is slowly but surely entering various areas of our daily lives, and online shopping is no exception. When it comes to e-commerce, AI has been changing the game for a while now.<\/p>\n  <\/div>\n<\/article>\n      <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"editorial-and-impressum\" data-cursor=\"change-color\" data-cursor-color=\"#000000\">\n  <span class=\"noise\"><\/span>\n\n  <div class=\"container container--wide\" data-anim=\"opacity,y\" data-anim-delay=\".15\">\n    <div class=\"editorial-and-impressum__left\">\n      <a href=\"https:\/\/ecom.nets.eu\/magazine\/issue\/all-about-partnerships\/\" data-cursor=\"skew\" data-anim=\"opacity,y\" data-anim-delay=\".15\" aria-label=\"N\u00ba03\" class=\"issue-num h3\">N\u00ba03<\/a>\n            <ul class=\"links\">\n                <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Editorial\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/editorial\/issue-03\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Editorial<\/span>\n      <\/span>\n    <\/a>\n        <\/li>\n                        <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n          \n    <a class=\"btn btn--big btn--icon\"\n                aria-label=\"Impressum\"        data-cursor=\"skew\"       href=\"https:\/\/ecom.nets.eu\/magazine\/impressum\/issue-03\/\">\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 45 24\">\n    <path fill-rule=\"nonzero\" d=\"M32.3 0l9.95 9.41h.02L45 11.98 32.3 24l-2.74-2.59 7.75-7.32H0v-3.66h37.86l-8.3-7.85L32.3 0z\"><\/path>\n<\/svg><\/span>\n            <span>Impressum<\/span>\n      <\/span>\n    <\/a>\n        <\/li>\n              <\/ul>\n          <\/div>\n    <span class=\"date category-style\" data-anim=\"opacity,y\" data-anim-delay=\".45\">July 2024<\/span>\n  <\/div>\n<\/section>\n\n\n\n<footer class=\"page-footer  scroll-down-parent\" data-cursor=\"change-color\" data-cursor-color=\"#000000\" data-hash=\"newsletter\">\n    <span class=\"noise\"><\/span>\n\n    <div class=\"page-footer__newsletter\">\n        <div class=\"container container--wide\">\n        <h3>Be the first to know<\/h3>\n        \n    <button type=\"button\" class=\"btn\n          newsletter-popup btn--icon\"\n        aria-label=\"Subscribe to our Newsletter\"        data-barba-prevent>\n        <span class=\"btn__bg\"><\/span>\n        <span class=\"btn__text\">\n                <span class=\"btn__icon\"><svg class=\"icon icon-arrow\" 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