{"id":5373,"date":"2023-12-18T09:21:00","date_gmt":"2023-12-18T09:21:00","guid":{"rendered":"https:\/\/ecom.nets.eu\/blog\/actionable-insight-baby-boomers-driving-scandinavian-e-commerce\/"},"modified":"2024-08-29T14:40:46","modified_gmt":"2024-08-29T14:40:46","slug":"nyttig-innsikt-babyboomere-driver-e-handelen-i-skandinavia-fremover","status":"publish","type":"blog","link":"https:\/\/ecom.nets.eu\/no\/blogg\/nyttig-innsikt-babyboomere-driver-e-handelen-i-skandinavia-fremover\/","title":{"rendered":"Nyttig innsikt: Babyboomere driver e-handelen i Skandinavia fremover"},"content":{"rendered":"\n<header class=\"navigation \" role=\"navigation\">\n\n  <div class=\"top-bar\" style=\"display: none;\">\n      <div class=\"c\">\n      <div class=\"lang js-lang-trigger\">\n        \n<div\n\t class=\"wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-dropdown js-wpml-ls-legacy-dropdown\">\n\t<ul>\n\n\t\t<li tabindex=\"0\" class=\"wpml-ls-slot-shortcode_actions wpml-ls-item 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href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"BUSINESS MANAGEMENT\">        <span class=\"ll ll--c main-link \">BUSINESS MANAGEMENT<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/dashboard\/\" class=\"ll ll--c\" aria-label=\"Dashboard\">        <span class=\"ll ll--c main-link \">Dashboard<\/span>\n                  <span class=\"excerpt small\">Valuable insights and control over your online business.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Why us\">Why us<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Why us<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce helps you manage and process customer payments to optimise the shopping experience. For more sales and less abandoned shopping carts!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" alt=\"collaborating at desk\" width=\"300\" height=\"153\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Use Cases\">        <span class=\"ll ll--c main-link \">Use Cases<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/optimise-sales\/\" class=\"ll ll--c\" aria-label=\"Optimise Sales\">        <span class=\"ll ll--c main-link \">Optimise Sales<\/span>\n                  <span class=\"excerpt small\">How to win at the all-important checkout point.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/expand-abroad\/\" class=\"ll ll--c\" aria-label=\"Expand Abroad\">        <span class=\"ll ll--c main-link \">Expand Abroad<\/span>\n                  <span class=\"excerpt small\">Helping you grow by selling across borders.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/offer-subscriptions\/\" class=\"ll ll--c\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Keep your customers stuck on you!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Business types\">        <span class=\"ll ll--c main-link \">Business types<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/retailers\/\" class=\"ll ll--c\" aria-label=\"Retailers\">        <span class=\"ll ll--c main-link \">Retailers<\/span>\n                  <span class=\"excerpt small\">How to succeed when selling goods online.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/services\/\" class=\"ll ll--c\" aria-label=\"Services\">        <span class=\"ll ll--c main-link \">Services<\/span>\n                  <span class=\"excerpt small\">Smart checkout to offer services with flexibility.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/travel-hospitality\/\" class=\"ll ll--c\" aria-label=\"Travel &amp; Hospitality\">        <span class=\"ll ll--c main-link \">Travel &amp; Hospitality<\/span>\n                  <span class=\"excerpt small\">Booking made easy! Reservations and more.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"About us\">        <span class=\"ll ll--c main-link \">About us<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/who-we-are\/\" class=\"ll ll--c\" aria-label=\"Who we are\">        <span class=\"ll ll--c main-link \">Who we are<\/span>\n                  <span class=\"excerpt small\">A European payments leader\u2014 with the local touch.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Resources\">Resources<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Resources<\/p>\n              <div class=\"description\">\n                <p>Your chance to learn about industry trends, consumer behavior, and customer successes!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" alt=\"man at home office with phone\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\" class=\"ll ll--c\" aria-label=\"Knowledge hub\">        <span class=\"ll ll--c main-link \">Knowledge hub<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"hidden\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\/\" class=\"ll ll--c\" aria-label=\"Knowledge Hub\">        <span class=\"ll ll--c main-link \">Knowledge Hub<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/blog\/\" class=\"ll ll--c\" aria-label=\"Blogs\">        <span class=\"ll ll--c main-link \">Blogs<\/span>\n                  <span class=\"excerpt small\">The latest in product, industry, and market insight.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/report\/\" class=\"ll ll--c\" aria-label=\"Reports\">        <span class=\"ll ll--c main-link \">Reports<\/span>\n                  <span class=\"excerpt small\">In-depth research on consumer behavior and trends.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/guide\/\" class=\"ll ll--c\" aria-label=\"Guides\">        <span class=\"ll ll--c main-link \">Guides<\/span>\n                  <span class=\"excerpt small\">Find detailed tutorials and expert tips to make the most of our services.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Learn More\">        <span class=\"ll ll--c main-link \">Learn More<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/news\/\" class=\"ll ll--c\" aria-label=\"News\">        <span class=\"ll ll--c main-link \">News<\/span>\n                  <span class=\"excerpt small\">Get the latest industry updates and important announcements to stay informed.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/customer-story\/\" class=\"ll ll--c\" aria-label=\"Customer Stories\">        <span class=\"ll ll--c main-link \">Customer Stories<\/span>\n                  <span class=\"excerpt small\">How other businesses succeed with Nets Easy.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/webinar\/\" class=\"ll ll--c\" aria-label=\"Webinars\">        <span class=\"ll ll--c main-link \">Webinars<\/span>\n                  <span class=\"excerpt small\">Stay current and connected both online and off.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"See more resources\">        <span class=\"ll ll--c main-link \">See more resources<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/event\/\" class=\"ll ll--c\" aria-label=\"Events\">        <span class=\"ll ll--c main-link \">Events<\/span>\n                  <span class=\"excerpt small\">Stay current and connected with our online and offline events.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/magazine\" class=\"ll ll--c\" aria-label=\"Magazine\">        <span class=\"ll ll--c main-link \">Magazine<\/span>\n                  <span class=\"excerpt small\">Stay ahead with our innovative payment magazine.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                          <div class=\"topics\">\n                <p>Popul\u00e6re emner<\/p>\n                <ul>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/voice-commerce\/\">Voice Commerce<\/a>\n                    <\/li>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/payment-methods\/\">Payment Methods<\/a>\n                    <\/li>\n                                  <\/ul>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Developers\">Developers<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Developers<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce is the quickest way to build conversion optimised checkout. It\u2019s a true Plug-and-Play checkout\u2014 or we have the API.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" alt=\"woman working at desk\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"ON THE DEVELOPER PORTAL\">        <span class=\"ll ll--c main-link \">ON THE DEVELOPER PORTAL<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/quickstart\/\" class=\"ll ll--c\" aria-label=\"Quickstart\">        <span class=\"ll ll--c main-link \">Quickstart<\/span>\n                  <span class=\"excerpt small\">APIs + integrations: embedded, hosted, in-app, plug ins.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/\" class=\"ll ll--c\" aria-label=\"Documentation\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Documentation<\/span>\n                  <span class=\"excerpt small\">A range of integration options supported. Find what works for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/api\/\" class=\"ll ll--c\" aria-label=\"API docs\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">API docs<\/span>\n                  <span class=\"excerpt small\">Add online payments to your website or application.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" class=\"ll ll--c\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link \">Webshop integrations<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Developers\">        <span class=\"ll ll--c main-link \">Developers<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" class=\"ll ll--c\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Webshop integrations<\/span>\n                  <span class=\"excerpt small\">Enhance your webshop easily.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/partners\/\" class=\"ll ll--c\" aria-label=\"Partners\">        <span class=\"ll ll--c main-link \">Partners<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n              <\/div>\n            <div class=\"nav-bar__right\">\n\n                    <nav class=\"cta-menu\" >\n      <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/contact-sales\/\" class=\"btn btn--primary\" aria-label=\"Contact Sales\">        <span class=\"ll ll--c main-link rotate\">Contact Sales<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/portal.dibspayment.eu\/registration?lang=en\" class=\"btn btn--primary\" aria-label=\"SIGN UP\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">SIGN UP<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n                  <button type=\"button\" aria-label=\"Menu\" class=\"hamburger js-menu-trigger\" data-cursor=\"hamburger\">\n  <div class=\"hamburger__inner\">\n    <span class=\"line line--1\"><\/span>\n    <span class=\"line line--2\"><\/span>\n    <span class=\"line line--3\"><\/span>\n  <\/div>\n<\/button>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n\n<div class=\"nav-menu\" style=\"opacity:0;visibility:hidden;\">\n  <div class=\"c\">\n\n        <nav class=\"header-menu\" >\n      <ul>\n        \n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Payment solutions\">Payment solutions<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Your complete payments provider<\/p>\n              <div class=\"description\">\n                <p>Nets Easy is a complete payments platform more than just a checkout we help every aspect of your business in managing and processing online customer payments.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment-480x303.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" alt=\"collaborative office environment\" width=\"1024\" height=\"647\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Product\">        <span class=\"ll ll--c main-link \">Product<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/checkout\/\" aria-label=\"Checkout\">        <span class=\"ll ll--c main-link \">Checkout<\/span>\n                  <span class=\"excerpt small\">Easy for the customer, flexible for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/payment-methods\/\" aria-label=\"Payment Methods\">        <span class=\"ll ll--c main-link \">Payment Methods<\/span>\n                  <span class=\"excerpt small\">Let your customers pay how they want.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/one-page-shop\/\" aria-label=\"One Page Shop\">        <span class=\"ll ll--c main-link \">One Page Shop<\/span>\n                  <span class=\"excerpt small\">A webshop in minutes\u2014 easy, customizable, responsive.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/subscriptions\/\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Learn how to offer recurring billing.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/paylink\/\" aria-label=\"Paylink\">        <span class=\"ll ll--c main-link \">Paylink<\/span>\n                  <span class=\"excerpt small\">Clever and instant way to close the deal!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Integrations\">        <span class=\"ll ll--c main-link \">Integrations<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/webshop-platforms\/\" aria-label=\"Webshop Platforms\">        <span class=\"ll ll--c main-link \">Webshop Platforms<\/span>\n                  <span class=\"excerpt small\">Taking all the hard work out so you focus on sales.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/accounting\/\" aria-label=\"Accounting\">        <span class=\"ll ll--c main-link \">Accounting<\/span>\n                  <span class=\"excerpt small\">Making it easier to keep track of the money.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"BUSINESS MANAGEMENT\">        <span class=\"ll ll--c main-link \">BUSINESS MANAGEMENT<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/dashboard\/\" aria-label=\"Dashboard\">        <span class=\"ll ll--c main-link \">Dashboard<\/span>\n                  <span class=\"excerpt small\">Valuable insights and control over your online business.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Why us\">Why us<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Why us<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce helps you manage and process customer payments to optimise the shopping experience. For more sales and less abandoned shopping carts!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" alt=\"collaborating at desk\" width=\"300\" height=\"153\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Use Cases\">        <span class=\"ll ll--c main-link \">Use Cases<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/optimise-sales\/\" aria-label=\"Optimise Sales\">        <span class=\"ll ll--c main-link \">Optimise Sales<\/span>\n                  <span class=\"excerpt small\">How to win at the all-important checkout point.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/expand-abroad\/\" aria-label=\"Expand Abroad\">        <span class=\"ll ll--c main-link \">Expand Abroad<\/span>\n                  <span class=\"excerpt small\">Helping you grow by selling across borders.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/offer-subscriptions\/\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Keep your customers stuck on you!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Business types\">        <span class=\"ll ll--c main-link \">Business types<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/retailers\/\" aria-label=\"Retailers\">        <span class=\"ll ll--c main-link \">Retailers<\/span>\n                  <span class=\"excerpt small\">How to succeed when selling goods online.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/services\/\" aria-label=\"Services\">        <span class=\"ll ll--c main-link \">Services<\/span>\n                  <span class=\"excerpt small\">Smart checkout to offer services with flexibility.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/travel-hospitality\/\" aria-label=\"Travel &amp; Hospitality\">        <span class=\"ll ll--c main-link \">Travel &amp; Hospitality<\/span>\n                  <span class=\"excerpt small\">Booking made easy! Reservations and more.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"About us\">        <span class=\"ll ll--c main-link \">About us<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/who-we-are\/\" aria-label=\"Who we are\">        <span class=\"ll ll--c main-link \">Who we are<\/span>\n                  <span class=\"excerpt small\">A European payments leader\u2014 with the local touch.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Resources\">Resources<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Resources<\/p>\n              <div class=\"description\">\n                <p>Your chance to learn about industry trends, consumer behavior, and customer successes!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" alt=\"man at home office with phone\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\" aria-label=\"Knowledge hub\">        <span class=\"ll ll--c main-link \">Knowledge hub<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"hidden\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\/\" aria-label=\"Knowledge Hub\">        <span class=\"ll ll--c main-link \">Knowledge Hub<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/blog\/\" aria-label=\"Blogs\">        <span class=\"ll ll--c main-link \">Blogs<\/span>\n                  <span class=\"excerpt small\">The latest in product, industry, and market insight.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/report\/\" aria-label=\"Reports\">        <span class=\"ll ll--c main-link \">Reports<\/span>\n                  <span class=\"excerpt small\">In-depth research on consumer behavior and trends.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/guide\/\" aria-label=\"Guides\">        <span class=\"ll ll--c main-link \">Guides<\/span>\n                  <span class=\"excerpt small\">Find detailed tutorials and expert tips to make the most of our services.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n          <a href=\"#\"\n                         aria-label=\"Learn More\">        <span class=\"ll ll--c main-link \">Learn More<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/news\/\" aria-label=\"News\">        <span class=\"ll ll--c main-link \">News<\/span>\n                  <span class=\"excerpt small\">Get the latest industry updates and important announcements to stay informed.<\/span>\n              <\/a>\n      \n    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href=\"https:\/\/ecom.nets.eu\/event\/\" aria-label=\"Events\">        <span class=\"ll ll--c main-link \">Events<\/span>\n                  <span class=\"excerpt small\">Stay current and connected with our online and offline events.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/magazine\" aria-label=\"Magazine\">        <span class=\"ll ll--c main-link \">Magazine<\/span>\n                  <span class=\"excerpt small\">Stay ahead with our innovative payment magazine.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                          <div class=\"topics\">\n                <p>Popul\u00e6re emner<\/p>\n                <ul>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/voice-commerce\/\">Voice Commerce<\/a>\n                    <\/li>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/payment-methods\/\">Payment Methods<\/a>\n                    <\/li>\n                                  <\/ul>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Developers\">Developers<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Developers<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce is the quickest way to build conversion optimised checkout. It\u2019s a true Plug-and-Play checkout\u2014 or we have the API.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" alt=\"woman working at desk\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"ON THE DEVELOPER PORTAL\">        <span class=\"ll ll--c main-link \">ON THE DEVELOPER PORTAL<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/quickstart\/\" aria-label=\"Quickstart\">        <span class=\"ll ll--c main-link \">Quickstart<\/span>\n                  <span class=\"excerpt small\">APIs + integrations: embedded, hosted, in-app, plug ins.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/\" aria-label=\"Documentation\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Documentation<\/span>\n                  <span class=\"excerpt small\">A range of integration options supported. Find what works for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/api\/\" aria-label=\"API docs\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">API docs<\/span>\n                  <span class=\"excerpt small\">Add online payments to your website or application.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link \">Webshop integrations<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Developers\">        <span class=\"ll ll--c main-link \">Developers<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Webshop integrations<\/span>\n                  <span class=\"excerpt small\">Enhance your webshop easily.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/partners\/\" aria-label=\"Partners\">        <span class=\"ll ll--c main-link \">Partners<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n  \n    <div class=\"top-bar\" style=\"display: none;\">\n      <div 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<div class=\"c\">\n    <div class=\"blog-cover__left\">\n      <div class=\"blog-cover__category\">\n        <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g fill=\"#fff\">\n    <path\n      d=\"M15.6207 4.13173c-.2095 0-.3793.16983-.3793.37932V14.9938c0 .3993-.3249.7241-.7242.7241H3.48276c-.3993 0-.72414-.3248-.72414-.7241V3.4076c0-.09508.07734-.17242.17241-.17242H13.4138c.0951 0 .1724.07734.1724.17242v11.0345c0 .2095.1698.3793.3793.3793.2095 0 .3793-.1698.3793-.3793V3.4076c0-.51338-.4176-.93104-.931-.93104H2.93103C2.41766 2.47656 2 2.89422 2 3.4076v11.5862c0 .8176.66516 1.4828 1.48276 1.4828H14.5172c.8176 0 1.4828-.6652 1.4828-1.4828V4.51105c0-.20949-.1698-.37932-.3793-.37932Z\"><\/path>\n    <path\n      d=\"M4.03361 14.2703h8.27589c.2095 0 .3793-.1698.3793-.3793 0-.2095-.1698-.3793-.3793-.3793H4.03361c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793ZM12.3107 11.3037H9.0004c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793h3.3103c.2095 0 .3794-.1698.3794-.3793 0-.2095-.1699-.3793-.3794-.3793ZM12.3107 9.09863H9.0004c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37931-.3794-.37931ZM12.3107 6.89062H9.0004c-.20949 0-.37931.16983-.37931.37932 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37932-.3794-.37932ZM12.3095 4.68457H4.03361c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h8.27589c.2095 0 .3793-.16982.3793-.37931 0-.20949-.1698-.37931-.3793-.37931ZM4.03361 12.063h3.31034c.20949 0 .37931-.1698.37931-.3793V7.26994c0-.20949-.16982-.37932-.37931-.37932H4.03361c-.20949 0-.37931.16983-.37931.37932v4.41376c0 .2095.16982.3793.37931.3793Zm.37931-4.41375h2.55172v3.65515H4.41292V7.64925Z\"><\/path>\n  <\/g>\n<\/svg>        <span>Blogger<\/span>\n      <\/div>\n      <h1>Nyttig innsikt: Babyboomere driver e-handelen i Skandinavia fremover<\/h1>\n      <span class=\"reading-time\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" viewBox=\"0 0 21 21\" fill=\"none\">\n  <path d=\"M10.5 4C6.925 4 4 6.925 4 10.5C4 14.075 6.925 17 10.5 17C14.075 17 17 14.075 17 10.5C17 6.925 14.075 4 10.5 4ZM10.5 15.7C7.6335 15.7 5.3 13.3665 5.3 10.5C5.3 7.6335 7.6335 5.3 10.5 5.3C13.3665 5.3 15.7 7.6335 15.7 10.5C15.7 13.3665 13.3665 15.7 10.5 15.7ZM10.825 7.25H9.85V11.15L13.23 13.23L13.75 12.385L10.825 10.63V7.25Z\" fill=\"#212861\"><\/path>\n<\/svg>6 min.    |  publisert p\u00e5 18.12.2023<\/span>\n    <\/div>\n\n    \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/12\/Actionable-Insight_-Baby-Boomers-Driving-Scandinavian-E-commerce-Square-format-Compressify.io_-480x480.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/12\/Actionable-Insight_-Baby-Boomers-Driving-Scandinavian-E-commerce-Square-format-Compressify.io_.webp\" type=\"image\/webp\">\n  \n      <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/12\/Actionable-Insight_-Baby-Boomers-Driving-Scandinavian-E-commerce-Square-format-Compressify.io_.webp\" alt=\"actionable insight_ baby boomers driving scandinavian e commerce &#8211; square format (compressify.io)\" width=\"3360\" height=\"3360\">\n  <\/picture>\n  <\/div>\n<\/section>\n\n\n<section class=\"text\">\n  <div class=\"c text-content \">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"en-drivkraft-innen-e-handel\">En drivkraft innen e-handel<\/h2>\n\n\n\n<p>I runde to i serien som presenterer e-handelsinnsikter om skandinaviske nettkunder, tar vi en n\u00e6rmere kikk p\u00e5 babyboom-generasjonen. Disse innsiktene er n\u00e5 tilgjengelig for hvert av de nordiske markedene: <a href=\"https:\/\/ecom.nets.eu\/report\/no\/norske-babyboomere-en-drivkraft-innen-e-handelen\/\">Norge<\/a>, <a href=\"https:\/\/ecom.nets.eu\/report\/baby-boomers-across-denmark-a-driving-force-in-ecommerce\/\">Danmark<\/a> og <a href=\"https:\/\/ecom.nets.eu\/report\/baby-boomers-across-sweden-a-driving-force-in-ecommerce\/\">Sverige<\/a> . I halv\u00e5rsoppsummeringen for hvert land presenterer vi funn fra unders\u00f8kelser om handlevaner, forbruk og preferanser blant personer som er f\u00f8dt mellom 1946 og 1964 (henholdsvis 77 og 59 \u00e5r gamle i skrivende stund).<\/p>\n\n\n\n<p>Disse erfarne forbrukerne har sterk kj\u00f8pekraft og hopper \u2013 og shopper \u2013 fra den ene nettbutikken til den andre. Skandinaviske babyboomere betraktes i dag som en \u00abpower generation\u00bb. Dette er teknologikyndige mennesker som i h\u00f8yeste grad er til stede p\u00e5 nettet \u2013 <em>og bruker penger der<\/em>. Bare i f\u00f8rste halvdel av 2023 oppga 78,9 prosent av svenske babyboomere at de hadde handlet p\u00e5 nettet. De er i ledelsen n\u00e5r vi sammenligner med deres danske (67,8 %) og norske (65,9 %) naboer.<\/p>\n\n\n\n<p>Unders\u00f8kelsene v\u00e5re av denne generasjonen f\u00f8lger halv\u00e5rsoppsummeringene innen e-handel for <a href=\"https:\/\/ecom.nets.eu\/report\/no\/gjennomgang-av-forbrukervaner-i-e-handel-norge\/\">Norge<\/a>, <a href=\"https:\/\/ecom.nets.eu\/report\/ecommerce-consumer-habits-review-sweden\/\">Sverige<\/a>, og<a href=\"https:\/\/ecom.nets.eu\/report\/ecommerce-consumer-habits-review-denmark\/\"> Danmark<\/a>, der vi p\u00e5 et mer generelt grunnlag kartlegger e-handelslandskapet med hensyn til forbruk og kj\u00f8p innen tre hovedkategorier: fysiske varer, tjenester og reiser. <a href=\"https:\/\/ecom.nets.eu\/no\/blog-posts\/norden-rundt-bli-klokere-en-oversikt-forbrukernes-e-handlevaner-i-skandinavia\/\">Her<\/a> finner du en oversikt som sammenligner og fremhever forskjellene mellom skandinaviske nettkunder. Hensikten med <em>denne<\/em> serien, som legger vekt p\u00e5 babyboomere, er imidlertid \u00e5 sette s\u00f8kelyset p\u00e5 en gruppe som kanskje har blitt litt oversett \u2013 og gi nyttig innsikt som hjelper forhandlere med \u00e5 n\u00e5 ut til flere kunder og oppn\u00e5 vekst.<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/DK-Thumbnail-2-480x320.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/DK-Thumbnail-2.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/DK-Thumbnail-2.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/DK-Thumbnail-2.webp\" alt=\"dk thumbnail 2\" width=\"945\" height=\"630\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"tenker-og-handler-lokalt\">Tenker og handler lokalt<\/h2>\n\n\n\n<p>If\u00f8lge unders\u00f8kelsene v\u00e5re er skandinaviske babyboomere opptatt av bekvemmelighet n\u00e5r de handler p\u00e5 nettet. Et kanskje enda viktigere funn er at de foretrekker \u00e5 st\u00f8tte lokale butikker. Blant skandinaviske forbrukere er det svenskene som er mest opptatt av dette (83,6 %), sammenlignet med naboene i Danmark (77,3 %) og Norge (65,9 %).<\/p>\n\n\n\n<p>Alle disse oppgir f\u00f8lgende to hovedgrunner til hvorfor de gj\u00f8r dette: \u00abDet f\u00f8les godt \u00e5 st\u00f8tte lokale\/sm\u00e5 bedrifter\u00bb, og \u00abJeg vil ikke st\u00f8tte store, upersonlige bedrifter som Amazon\u00bb. N\u00e5r det gjelder den tredje mest popul\u00e6re grunnen, varierer svarene. Svenske babyboomere legger vekt p\u00e5 \u00abdet personlige og kjente\u00bb, mens dansker og nordmenn er mest opptatt av at det er flere leveringsalternativer \u00e5 velge mellom. (<a href=\"https:\/\/ecom.nets.eu\/blog-posts\/6-simple-ways-to-avoid-abandoned-shopping-carts\/\">Les mer<\/a> om viktigheten av leveringsalternativer og returer. Du kan <a href=\"https:\/\/ecom.nets.eu\/sv\/webinars-events\/levering-utover-forventninger-kundenes-onsker-for-frakt-og-retur\/\">se webinar<\/a>et om Brings unders\u00f8kelser p\u00e5 nytt.)<\/p>\n\n\n\n<p>Det beste med \u00e5 finne ut at boomere er glad i \u00e5 handle fra lokale butikker? De er heller ikke spesielt opptatt av pris, selv om det \u00e5 handle lokalt ofte kan v\u00e6re dyrere enn \u00e5 handle fra store forhandlere og kjeder.<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/No-Thumbnail-2-945x630-1-480x320.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/No-Thumbnail-2-945x630-1.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/No-Thumbnail-2-945x630-1.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/No-Thumbnail-2-945x630-1.webp\" alt=\"no thumbnail 2 945&#215;630\" width=\"945\" height=\"630\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"ta-laerdom-forhandlere\">Ta l\u00e6rdom, forhandlere! <\/h2>\n\n\n\n<p>Vi har n\u00e5 sett hvor opptatt babyboomere er av \u00e5 handle lokalt. Unders\u00f8kelsen v\u00e5r avdekker ogs\u00e5 at de er standhaftige n\u00e5r de handler. De returnerer ikke ofte kj\u00f8pene sine, og hvis de gj\u00f8r det, er de smarte nok til \u00e5 finne ut av hvordan de gj\u00f8r det. Den avdekker dessuten \u00e5rsakene til at de avbryter et kj\u00f8p p\u00e5 nettet, ogs\u00e5 kjent som \u00e5 forlate handlevognen sin. Her gir vi deg noen gode tips basert p\u00e5 funnene fra unders\u00f8kelsen:<\/p>\n\n\n\n<p><strong>1 \u2013 Fremhev at virksomheten din er lokal.<\/strong> Ikke glem \u00e5 understreke at du har lokal forankring, og at varene dine kommer fra lokale leverand\u00f8rer. Og hvis du er en familiedrevet bedrift, er det lurt \u00e5 f\u00e5 frem dette ogs\u00e5!<\/p>\n\n\n\n<p><strong>2 \u2013 Trekk frem det brede sortimentet ditt.<\/strong> S\u00f8rg for \u00e5 fremheve det brede utvalget ditt av varer. Et begrenset utvalg var nemlig en av de (mindre) bekymringene som alle babyboomere i Norden oppga.<\/p>\n\n\n\n<p><strong>3 \u2013 S\u00f8rg for \u00e5 kommunisere hvor sikkert nettstedet ditt er \u00e5 bruke.<\/strong> Babyboomere i alle de tre skandinaviske landene oppga at hovedgrunnen til at de valgte \u00e5 forlate handlevognen sin, var at nettstedet ikke f\u00f8ltes troverdig eller sikkert. Sikkerhet er ogs\u00e5 grunnen til at mange foretrekker \u00e5 betale med kort.<\/p>\n\n\n\n<p><strong>4 \u2013 Gi tydelig informasjon om frakt og retur.<\/strong> Det kommer ikke som noen stor overraskelse at uklare retningslinjer for frakt og retur er en bekymring for nettkunder. Forskning fra Bring, en av Nordens st\u00f8rste transportvirksomheter, g\u00e5r n\u00e6rmere inn p\u00e5 de negative sidene ved uklare, ufullstendige eller dyre frakt- og returalternativer i kassen. Dette er det norske babyboomere bekymrer seg nest mest for n\u00e5r de handler p\u00e5 nettet.<\/p>\n\n\n\n<p><strong>5 \u2013 Forbedre ledetidene dine for levering. <\/strong>Svenske babyboomere later til \u00e5 v\u00e6re spesielt ut\u00e5lmodige n\u00e5r det gjelder \u00e5 vente p\u00e5 at leveransene deres skal ankomme. S\u00f8rg for tydelig informasjon om hvor lang tid det vil ta f\u00f8r forbrukeren mottar pakken sin \u2013 og sikre at leveransen g\u00e5r raskt unna.<\/p>\n\n\n\n<p><strong>6 \u2013 Gi kundene muligheten til \u00e5 hente varene selv.<\/strong> Spesielt for norske babyboomere er det viktig \u00e5 ha muligheten til \u00e5 plukke opp varer som er bestilt p\u00e5 nettet. Dette er faktisk en veldig moderne m\u00e5te \u00e5 handle p\u00e5 blant dagens forbrukere. Du kan lese mer om den sofistikerte kundereisen og konseptet \u00abunified commerce\u00bb <a href=\"https:\/\/payments.nets.eu\/unified-commerce-helping-large-merchants-manage-the-complexity-of-modern-shopping\" target=\"_blank\" rel=\"noopener\">her<\/a>, med en nedlastbar rapport <a href=\"https:\/\/payments.nets.eu\/unified-commerce-report\" target=\"_blank\" rel=\"noopener\">her<\/a>.<\/p>\n\n\n\n<p><strong>7 \u2013 S\u00f8rg for at nettstedet ditt fungerer problemfritt.<\/strong> Ingenting irriterer svenske og danske babyboomere mer enn et nettsted som laster sakte eller fungerer d\u00e5rlig. Ettersom nettstedet er ditt viktigste kommunikasjonsverkt\u00f8y for \u00e5 selge varene dine, er det avgj\u00f8rende at det er innbydende og fungerer problemfritt.<\/p>\n\n\n\n<p><strong>8 \u2013 Senk kravene til inntasting av opplysninger.<\/strong> Spesielt danske babyboomere oppgir at det \u00e5 m\u00e5tte taste inn for mange opplysninger n\u00e5r de skal betale i kassen, gir dem en grunn til \u00e5 forlate nettstedet og sl\u00e5 av telefonen eller datamaskinen. For \u00e5 oppn\u00e5 de beste salgsresultatene b\u00f8r du derfor teste ut hvordan checkouten din fungerer i dag, og kontrollere om du bare ber om informasjon som er strengt n\u00f8dvendig.<\/p>\n\n\n\n<p>\u00d8nsker du flere tips, kan du lese artikkelen v\u00e5r \u00ab<a href=\"https:\/\/ecom.nets.eu\/no\/blog-posts\/6-tabber-nettbutikkeiere-gjor-nar-de-skal-ta-betalt-fra-kundene-sine-og-hvordan-du-unngar-dem\/\">6 tabber nettbutikkeiere gj\u00f8r n\u00e5r de skal ta betalt fra kundene sine \u2013 og hvordan du unng\u00e5r dem.<\/a>\u00bb<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/SE-thumbnail-2-480x320.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/SE-thumbnail-2.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/SE-thumbnail-2.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/SE-thumbnail-2.webp\" alt=\"se thumbnail 2\" width=\"945\" height=\"630\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"last-ned-innsiktene-om-babyboomere\">Last ned innsiktene om babyboomere<\/h2>\n\n\n\n<p>Vi har n\u00e5 avsl\u00f8rt at babyboomere i Skandinavia i aller h\u00f8yeste grad handler p\u00e5 nettet, og vi har sett n\u00e6rmere p\u00e5 hva de er mest opptatt av \u2013 og hva de helst unng\u00e5r \u2013 n\u00e5r de fyller den digitale handlevognen sin. Det er imidlertid mye mer \u00e5 l\u00e6re n\u00e5r det gjelder hva denne innflytelsesrike gruppen kj\u00f8per, og hva de prioriterer. Halv\u00e5rsoppsummeringen v\u00e5r ser n\u00e6rmere p\u00e5 pengebruken deres innen fysiske varer, tjenester og reiser, og avsl\u00f8rer hvilken av disse kategoriene som troner \u00f8verst p\u00e5 pallen (hint: det er ikke fysiske varer). I denne oppsummeringen beskriver vi ogs\u00e5 hvilke typer produkter innenfor hver enkelt kategori som er popul\u00e6re blant denne teknologikyndige gruppen.<\/p>\n\n\n\n<p>Bruk tipsene ovenfor og last ned oppsummeringen om babyboomere for \u00e5 drive mer effektivt, f\u00e5 et forsprang p\u00e5 konkurrentene dine og styrke merkevareidentiteten din.<\/p>\n\n\n\n<p><strong>Last ned halv\u00e5rsoppsummeringen om babyboomere her:<\/strong><\/p>\n\n\n\n<p>- <a href=\"https:\/\/ecom.nets.eu\/report\/da\/babyboomere-i-danmark-en-drivkraft-i-e-handel\/\"><strong>Danmark<\/strong> (dansk)<\/a>&nbsp;<\/p>\n\n\n\n<p>- <a href=\"https:\/\/ecom.nets.eu\/report\/baby-boomers-across-denmark-a-driving-force-in-ecommerce\/\"><strong>Danmark<\/strong> (engelsk)<\/a>&nbsp;<\/p>\n\n\n\n<p>- <a href=\"https:\/\/ecom.nets.eu\/report\/no\/norske-babyboomere-en-drivkraft-innen-e-handelen\/\"><strong>Norge<\/strong> (norsk)&nbsp;<\/a><\/p>\n\n\n\n<p>- <a href=\"https:\/\/ecom.nets.eu\/report\/baby-boomers-across-norway-a-driving-force-in-ecommerce\/\"><strong>Norge<\/strong> (engelsk)&nbsp;<\/a><\/p>\n\n\n\n<p>- <a href=\"https:\/\/ecom.nets.eu\/report\/sv\/baby-boomers-den-drivande-kraften-i-svensk-e-handel\/\"><strong>Sverige<\/strong> (svensk)<\/a>&nbsp;<\/p>\n\n\n\n<p>- <a href=\"https:\/\/ecom.nets.eu\/report\/baby-boomers-across-sweden-a-driving-force-in-ecommerce\/\"><strong>Sverige<\/strong> (engelsk)&nbsp;<\/a><\/p>\n\n\n\n<p>--<\/p>\n\n\n\n<p><em>Hver halv\u00e5rsoppsummering er basert p\u00e5 resultater fra unders\u00f8kelser utf\u00f8rt av Kantar p\u00e5 vegne av Nets, i form av 50 ukentlige intervjuer blant internettbrukere i Sverige (1732), Norge (1727) og Danmark (1669) fra januar til juni 2023.<\/em><\/p>\n\n\n\n<section class=\"contributor\">\n  <div class=\"c\">\n    <div class=\"header\">\n      <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\">\n  <path d=\"M12.6473 11.0758C12.6481 11.0751 12.6489 11.0743 12.6498 11.0735C12.6522 11.0714 12.6546 11.0692 12.6569 11.067C12.6592 11.0649 12.6614 11.0628 12.6636 11.0607C12.6645 11.0599 12.6654 11.0591 12.6662 11.0582C12.6662 11.0582 12.6663 11.0582 12.6662 11.0582L13.6681 10.0563C13.8044 9.92002 13.8044 9.6991 13.6681 9.56281C13.5319 9.42654 13.3109 9.42654 13.1747 9.56281L12.4195 10.318L11.1185 9.017L14.2139 5.92156L15.5149 7.22255L14.9691 7.76834C14.8328 7.90461 14.8328 8.12555 14.9691 8.26182C15.1054 8.39811 15.3263 8.39809 15.4626 8.26182L16.2551 7.4693C16.3914 7.33303 16.3914 7.11209 16.2551 6.97582L16.143 6.86366L16.973 6.03368C17.0384 5.96824 17.0752 5.8795 17.0752 5.78695C17.0752 5.69442 17.0384 5.60566 16.973 5.54022L15.8963 4.46353C15.76 4.32726 15.539 4.32726 15.4028 4.46353L14.5728 5.29351L14.4606 5.18135C14.3244 5.04508 14.1034 5.04506 13.9672 5.18135L13.473 5.67552C12.7448 5.17923 11.7415 5.2537 11.096 5.89911C11.0909 5.90428 11.086 5.90961 11.0812 5.91501C11.0758 5.9198 11.0704 5.92471 11.0653 5.9299L8.41493 8.58024C8.27866 8.71651 8.27866 8.93745 8.41493 9.07372C8.48307 9.14187 8.57236 9.17593 8.66165 9.17593C8.75097 9.17593 8.84026 9.14187 8.9084 9.07372L11.5588 6.42338C11.5639 6.41821 11.5688 6.41288 11.5736 6.40748C11.579 6.40271 11.5844 6.39778 11.5895 6.39259C11.9613 6.02085 12.5224 5.95109 12.9652 6.1833L10.3783 8.77025C10.3775 8.77109 10.3767 8.77195 10.3759 8.77279C10.3737 8.77504 10.3715 8.77735 10.3693 8.77968C10.3672 8.78195 10.3651 8.78426 10.3631 8.78659C10.3623 8.78749 10.3614 8.78833 10.3607 8.78924L5.90135 13.965L4.83392 15.0324C4.7956 15.0707 4.76674 15.1174 4.74961 15.1688L4.21127 16.7838C4.16948 16.9092 4.20212 17.0474 4.29559 17.1409C4.36209 17.2074 4.45126 17.2431 4.54236 17.2431C4.57928 17.2431 4.61651 17.2373 4.65267 17.2252L6.2677 16.6869C6.31908 16.6697 6.36577 16.6409 6.40407 16.6026L7.47158 15.5351L12.6473 11.0758ZM15.6495 5.20376L16.2327 5.78695L15.6495 6.3702L15.0663 5.78699L15.6495 5.20376ZM10.6441 9.52949L11.907 10.7924L7.25169 14.8033L6.63316 14.1848L10.6441 9.52949ZM5.96885 16.0508L5.09403 16.3425L5.38563 15.4677L6.15734 14.6959L6.74055 15.2791L5.96885 16.0508Z\" fill=\"#212861\"><\/path>\n<\/svg>      <span>Forfatter<\/span>\n    <\/div>\n    <div class=\"contributor__content\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib-480x483.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib.webp\" alt=\"samara habib\" width=\"1018\" height=\"1024\">\n  <\/picture>\n\n      <div class=\"more-information\">\n        <h3>Samara H. Johansson  <br>Content Manager, Nets E-Commerce<\/h3>\n          <span class=\"about\">Med 15+ \u00e5rs erfaring i strategiske markedsf\u00f8rings- og kommunikasjonsroller, fokuserer jeg for Nets p\u00e5 \u00e5 presentere e-handelsmarkedsinnsikt p\u00e5 en m\u00e5te som er lett \u00e5 forst\u00e5 og handlingsbar.<\/span>\n          <button class=\"read-more ll ll--g\" onclick=\"expand()\">Les mer<\/button>\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <script>\n    function expand() {\n      var aboutText = document.querySelector('.about');\n      aboutText.classList.toggle('expanded');\n    }\n  <\/script>\n<\/section><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"aside\">\n  <ul class=\"aside__items-wrapper\">\n                  <li class=\"item\">\n          <span class=\"pre-header\">EMNER<\/span>\n          <div class=\"tags-container\">\n            <ul class=\"tags\">\n                              <li>\n          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