- +10% growth in overall spending compared to 2021
- 80% of people indicate they pay with card
- +56% growth in spending on travel compared to 2021
Ecommerce Report
Norway
Has our online shopping experience changed, has it grown? Or have we changed ourselves?
Highlights
More people shop online
People who have purchased online in the last 28 days.
Being online means shopping online, too!
The increase of Internet availability, speed and security together with the decrease in its cost affects behaviour online. More Internet users also means more potential customers, which inevitably leads to more varied offers.
Age is just a number
When it comes to age, Millennials are definitely in the lead, making Ecommerce boom in Norway and not Gen Z, decidedly demonstrating that online shopping is not for youngsters only!
Location, location, location… No longer true!
Where you live no longer matters as much in the digital age, does it?
Totally right. Still, Oslo, the largest Norwegian region is definitely the biggest spender when buying online. That does not mean the rest are lagging behind, quite the opposite: the numbers are pretty high for all of Norway.
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
40%
Larger range
16%
Lower prices
11%
Easy to compare prices
7%
Not dependent on opening hours
6%
More unique options
5%
Save time
5%
Avoid crowds
3%
Avoid long queues
1%
Don’t know
1%
Other
5%
Ecommerce at a glance
Safe to say, travel is here to stay! With a significant rise from last year, it is the strongest category, making up 39% of the overall spending. Physical goods are following closely, taking up 38% of the overall expenditure..
Online spending in 2022
B
Spend on physical goods (NOK)
-%
B
Spend on travel (NOK)
+%
B
Spend on services (NOK)
+%Få all innsikt
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