{"id":6398,"date":"2023-07-24T10:26:00","date_gmt":"2023-07-24T10:26:00","guid":{"rendered":"https:\/\/ecom.nets.eu\/blog\/optimize-your-e-commerce-text-for-sales-growth-part-2\/"},"modified":"2024-07-01T06:33:56","modified_gmt":"2024-07-01T06:33:56","slug":"optimera-texterna-i-webbutiken-och-oka-forsaljningen-del-2","status":"publish","type":"blog","link":"https:\/\/ecom.nets.eu\/sv\/blogg\/optimera-texterna-i-webbutiken-och-oka-forsaljningen-del-2\/","title":{"rendered":"Optimera texterna i webbutiken och \u00f6ka f\u00f6rs\u00e4ljningen \u2013 Del 2"},"content":{"rendered":"\n<header class=\"navigation \" role=\"navigation\">\n\n  <div class=\"top-bar\" style=\"display: none;\">\n      <div class=\"c\">\n      <div class=\"lang js-lang-trigger\">\n        \n<div\n\t class=\"wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-dropdown js-wpml-ls-legacy-dropdown\">\n\t<ul>\n\n\t\t<li tabindex=\"0\" class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-sv 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href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"BUSINESS MANAGEMENT\">        <span class=\"ll ll--c main-link \">BUSINESS MANAGEMENT<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/dashboard\/\" class=\"ll ll--c\" aria-label=\"Dashboard\">        <span class=\"ll ll--c main-link \">Dashboard<\/span>\n                  <span class=\"excerpt small\">Valuable insights and control over your online business.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Why us\">Why us<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Why us<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce helps you manage and process customer payments to optimise the shopping experience. For more sales and less abandoned shopping carts!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" alt=\"collaborating at desk\" width=\"300\" height=\"153\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Use Cases\">        <span class=\"ll ll--c main-link \">Use Cases<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/optimise-sales\/\" class=\"ll ll--c\" aria-label=\"Optimise Sales\">        <span class=\"ll ll--c main-link \">Optimise Sales<\/span>\n                  <span class=\"excerpt small\">How to win at the all-important checkout point.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/expand-abroad\/\" class=\"ll ll--c\" aria-label=\"Expand Abroad\">        <span class=\"ll ll--c main-link \">Expand Abroad<\/span>\n                  <span class=\"excerpt small\">Helping you grow by selling across borders.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/offer-subscriptions\/\" class=\"ll ll--c\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Keep your customers stuck on you!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Business types\">        <span class=\"ll ll--c main-link \">Business types<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/retailers\/\" class=\"ll ll--c\" aria-label=\"Retailers\">        <span class=\"ll ll--c main-link \">Retailers<\/span>\n                  <span class=\"excerpt small\">How to succeed when selling goods online.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/services\/\" class=\"ll ll--c\" aria-label=\"Services\">        <span class=\"ll ll--c main-link \">Services<\/span>\n                  <span class=\"excerpt small\">Smart checkout to offer services with flexibility.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/travel-hospitality\/\" class=\"ll ll--c\" aria-label=\"Travel &amp; Hospitality\">        <span class=\"ll ll--c main-link \">Travel &amp; Hospitality<\/span>\n                  <span class=\"excerpt small\">Booking made easy! Reservations and more.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"About us\">        <span class=\"ll ll--c main-link \">About us<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/who-we-are\/\" class=\"ll ll--c\" aria-label=\"Who we are\">        <span class=\"ll ll--c main-link \">Who we are<\/span>\n                  <span class=\"excerpt small\">A European payments leader\u2014 with the local touch.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Resources\">Resources<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Resources<\/p>\n              <div class=\"description\">\n                <p>Your chance to learn about industry trends, consumer behavior, and customer successes!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/06\/Man-at-home-office-with-phone.webp\" alt=\"man at home office with phone\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\" class=\"ll ll--c\" aria-label=\"Knowledge hub\">        <span class=\"ll ll--c main-link \">Knowledge hub<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"hidden\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\/\" class=\"ll ll--c\" aria-label=\"Knowledge Hub\">        <span class=\"ll ll--c main-link \">Knowledge Hub<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/blog\/\" class=\"ll ll--c\" aria-label=\"Blogs\">        <span class=\"ll ll--c main-link \">Blogs<\/span>\n                  <span class=\"excerpt small\">The latest in product, industry, and market insight.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/report\/\" class=\"ll ll--c\" aria-label=\"Reports\">        <span class=\"ll ll--c main-link \">Reports<\/span>\n                  <span class=\"excerpt small\">In-depth research on consumer behavior and trends.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/guide\/\" class=\"ll ll--c\" aria-label=\"Guides\">        <span class=\"ll ll--c main-link \">Guides<\/span>\n                  <span class=\"excerpt small\">Find detailed tutorials and expert tips to make the most of our services.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Learn More\">        <span class=\"ll ll--c main-link \">Learn More<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/news\/\" class=\"ll ll--c\" aria-label=\"News\">        <span class=\"ll ll--c main-link \">News<\/span>\n                  <span class=\"excerpt small\">Get the latest industry updates and important announcements to stay informed.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/customer-story\/\" class=\"ll ll--c\" aria-label=\"Customer Stories\">        <span class=\"ll ll--c main-link \">Customer Stories<\/span>\n                  <span class=\"excerpt small\">How other businesses succeed with Nets Easy.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/webinar\/\" class=\"ll ll--c\" aria-label=\"Webinars\">        <span class=\"ll ll--c main-link \">Webinars<\/span>\n                  <span class=\"excerpt small\">Stay current and connected both online and off.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"See more resources\">        <span class=\"ll ll--c main-link \">See more resources<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/event\/\" class=\"ll ll--c\" aria-label=\"Events\">        <span class=\"ll ll--c main-link \">Events<\/span>\n                  <span class=\"excerpt small\">Stay current and connected with our online and offline events.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/magazine\" class=\"ll ll--c\" aria-label=\"Magazine\">        <span class=\"ll ll--c main-link \">Magazine<\/span>\n                  <span class=\"excerpt small\">Stay ahead with our innovative payment magazine.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                          <div class=\"topics\">\n                <p>Popul\u00e4ra \u00e4mnen<\/p>\n                <ul>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/voice-commerce\/\">Voice Commerce<\/a>\n                    <\/li>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/payment-methods\/\">Payment Methods<\/a>\n                    <\/li>\n                                  <\/ul>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n    <span class=\"trigger\">      <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Developers\">Developers<\/a>\n      <\/span>\n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Developers<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce is the quickest way to build conversion optimised checkout. It\u2019s a true Plug-and-Play checkout\u2014 or we have the API.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" alt=\"woman working at desk\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"ON THE DEVELOPER PORTAL\">        <span class=\"ll ll--c main-link \">ON THE DEVELOPER PORTAL<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/quickstart\/\" class=\"ll ll--c\" aria-label=\"Quickstart\">        <span class=\"ll ll--c main-link \">Quickstart<\/span>\n                  <span class=\"excerpt small\">APIs + integrations: embedded, hosted, in-app, plug ins.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/\" class=\"ll ll--c\" aria-label=\"Documentation\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Documentation<\/span>\n                  <span class=\"excerpt small\">A range of integration options supported. Find what works for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/api\/\" class=\"ll ll--c\" aria-label=\"API docs\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">API docs<\/span>\n                  <span class=\"excerpt small\">Add online payments to your website or application.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" class=\"ll ll--c\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link \">Webshop integrations<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n    <span class=\"trigger\">      <a href=\"#\"\n        class=\"ll ll--c\"                 aria-label=\"Developers\">        <span class=\"ll ll--c main-link \">Developers<\/span>\n              <\/a>\n      <\/span>\n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" class=\"ll ll--c\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Webshop integrations<\/span>\n                  <span class=\"excerpt small\">Enhance your webshop easily.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/partners\/\" class=\"ll ll--c\" aria-label=\"Partners\">        <span class=\"ll ll--c main-link \">Partners<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n              <\/div>\n            <div class=\"nav-bar__right\">\n\n                    <nav class=\"cta-menu\" >\n      <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/contact-sales\/\" class=\"btn btn--primary\" aria-label=\"Contact Sales\">        <span class=\"ll ll--c main-link rotate\">Contact Sales<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/portal.dibspayment.eu\/registration?lang=en\" class=\"btn btn--primary\" aria-label=\"SIGN UP\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">SIGN UP<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n                  <button type=\"button\" aria-label=\"Menu\" class=\"hamburger js-menu-trigger\" data-cursor=\"hamburger\">\n  <div class=\"hamburger__inner\">\n    <span class=\"line line--1\"><\/span>\n    <span class=\"line line--2\"><\/span>\n    <span class=\"line line--3\"><\/span>\n  <\/div>\n<\/button>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n\n<div class=\"nav-menu\" style=\"opacity:0;visibility:hidden;\">\n  <div class=\"c\">\n\n        <nav class=\"header-menu\" >\n      <ul>\n        \n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Payment solutions\">Payment solutions<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Your complete payments provider<\/p>\n              <div class=\"description\">\n                <p>Nets Easy is a complete payments platform more than just a checkout we help every aspect of your business in managing and processing online customer payments.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment-480x303.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborative-Office-Environment.webp\" alt=\"collaborative office environment\" width=\"1024\" height=\"647\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Product\">        <span class=\"ll ll--c main-link \">Product<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/checkout\/\" aria-label=\"Checkout\">        <span class=\"ll ll--c main-link \">Checkout<\/span>\n                  <span class=\"excerpt small\">Easy for the customer, flexible for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/payment-methods\/\" aria-label=\"Payment Methods\">        <span class=\"ll ll--c main-link \">Payment Methods<\/span>\n                  <span class=\"excerpt small\">Let your customers pay how they want.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/one-page-shop\/\" aria-label=\"One Page Shop\">        <span class=\"ll ll--c main-link \">One Page Shop<\/span>\n                  <span class=\"excerpt small\">A webshop in minutes\u2014 easy, customizable, responsive.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/subscriptions\/\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Learn how to offer recurring billing.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/paylink\/\" aria-label=\"Paylink\">        <span class=\"ll ll--c main-link \">Paylink<\/span>\n                  <span class=\"excerpt small\">Clever and instant way to close the deal!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Integrations\">        <span class=\"ll ll--c main-link \">Integrations<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/webshop-platforms\/\" aria-label=\"Webshop Platforms\">        <span class=\"ll ll--c main-link \">Webshop Platforms<\/span>\n                  <span class=\"excerpt small\">Taking all the hard work out so you focus on sales.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/accounting\/\" aria-label=\"Accounting\">        <span class=\"ll ll--c main-link \">Accounting<\/span>\n                  <span class=\"excerpt small\">Making it easier to keep track of the money.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"BUSINESS MANAGEMENT\">        <span class=\"ll ll--c main-link \">BUSINESS MANAGEMENT<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/dashboard\/\" aria-label=\"Dashboard\">        <span class=\"ll ll--c main-link \">Dashboard<\/span>\n                  <span class=\"excerpt small\">Valuable insights and control over your online business.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Why us\">Why us<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Why us<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce helps you manage and process customer payments to optimise the shopping experience. For more sales and less abandoned shopping carts!<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Collaborating-at-Desk.webp\" alt=\"collaborating at desk\" width=\"300\" height=\"153\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Use Cases\">        <span class=\"ll ll--c main-link \">Use Cases<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/optimise-sales\/\" aria-label=\"Optimise Sales\">        <span class=\"ll ll--c main-link \">Optimise Sales<\/span>\n                  <span class=\"excerpt small\">How to win at the all-important checkout point.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/expand-abroad\/\" aria-label=\"Expand Abroad\">        <span class=\"ll ll--c main-link \">Expand Abroad<\/span>\n                  <span class=\"excerpt small\">Helping you grow by selling across borders.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/offer-subscriptions\/\" aria-label=\"Subscriptions\">        <span class=\"ll ll--c main-link \">Subscriptions<\/span>\n                  <span class=\"excerpt small\">Keep your customers stuck on you!<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Business types\">        <span class=\"ll ll--c main-link \">Business types<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/retailers\/\" aria-label=\"Retailers\">        <span class=\"ll ll--c main-link \">Retailers<\/span>\n                  <span class=\"excerpt small\">How to succeed when selling goods online.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/services\/\" aria-label=\"Services\">        <span class=\"ll ll--c main-link \">Services<\/span>\n                  <span class=\"excerpt small\">Smart checkout to offer services with flexibility.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/travel-hospitality\/\" aria-label=\"Travel &amp; Hospitality\">        <span class=\"ll ll--c main-link \">Travel &amp; Hospitality<\/span>\n                  <span class=\"excerpt small\">Booking made easy! Reservations and more.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"About us\">        <span class=\"ll ll--c main-link \">About us<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/who-we-are\/\" aria-label=\"Who we are\">        <span class=\"ll ll--c main-link \">Who we are<\/span>\n                  <span class=\"excerpt small\">A European payments leader\u2014 with the local touch.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Resources\">Resources<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n 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href=\"https:\/\/ecom.nets.eu\/knowledge-hub\" aria-label=\"Knowledge hub\">        <span class=\"ll ll--c main-link \">Knowledge hub<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"hidden\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/knowledge-hub\/\" aria-label=\"Knowledge Hub\">        <span class=\"ll ll--c main-link \">Knowledge Hub<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/blog\/\" aria-label=\"Blogs\">        <span class=\"ll ll--c main-link \">Blogs<\/span>\n                  <span class=\"excerpt small\">The latest in product, industry, and market insight.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/report\/\" aria-label=\"Reports\">        <span class=\"ll ll--c main-link \">Reports<\/span>\n                  <span class=\"excerpt small\">In-depth research on consumer behavior and trends.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/guide\/\" aria-label=\"Guides\">        <span class=\"ll ll--c main-link \">Guides<\/span>\n                  <span class=\"excerpt small\">Find detailed tutorials and expert tips to make the most of our services.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"hidden\">\n\n          <a href=\"#\"\n                         aria-label=\"Learn More\">        <span class=\"ll ll--c main-link \">Learn More<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/news\/\" aria-label=\"News\">        <span class=\"ll ll--c main-link \">News<\/span>\n                  <span class=\"excerpt small\">Get the latest industry updates and important announcements to stay informed.<\/span>\n              <\/a>\n      \n    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href=\"https:\/\/ecom.nets.eu\/event\/\" aria-label=\"Events\">        <span class=\"ll ll--c main-link \">Events<\/span>\n                  <span class=\"excerpt small\">Stay current and connected with our online and offline events.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/magazine\" aria-label=\"Magazine\">        <span class=\"ll ll--c main-link \">Magazine<\/span>\n                  <span class=\"excerpt small\">Stay ahead with our innovative payment magazine.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                          <div class=\"topics\">\n                <p>Popul\u00e4ra \u00e4mnen<\/p>\n                <ul>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/voice-commerce\/\">Voice Commerce<\/a>\n                    <\/li>\n                                                          <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/topic\/payment-methods\/\">Payment Methods<\/a>\n                    <\/li>\n                                  <\/ul>\n              <\/div>\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li class=\"parent-menu \">\n\n          <a href=\"#\" class=\"first-child\"\n                 aria-label=\"Developers\">Developers<\/a>\n      \n          <div class=\"dropdown\">\n        <div class=\"c\">\n                      <div class=\"dropdown__side-content\">\n              <p class=\"h2\">Developers<\/p>\n              <div class=\"description\">\n                <p>Nets&#8217; online payment solution for e-commerce is the quickest way to build conversion optimised checkout. It\u2019s a true Plug-and-Play checkout\u2014 or we have the API.<\/p>\n              <\/div>\n\n              \n<picture class=\"mw\">\n          <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" type=\"\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Woman-working-at-desk.webp\" alt=\"woman working at desk\" width=\"300\" height=\"152\">\n  <\/picture>\n            <\/div>\n          \n          <div class=\"right-menu\">\n            <ul class=\"inner-menu\">\n              \n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"ON THE DEVELOPER PORTAL\">        <span class=\"ll ll--c main-link \">ON THE DEVELOPER PORTAL<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/quickstart\/\" aria-label=\"Quickstart\">        <span class=\"ll ll--c main-link \">Quickstart<\/span>\n                  <span class=\"excerpt small\">APIs + integrations: embedded, hosted, in-app, plug ins.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/\" aria-label=\"Documentation\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Documentation<\/span>\n                  <span class=\"excerpt small\">A range of integration options supported. Find what works for you.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/api\/\" aria-label=\"API docs\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">API docs<\/span>\n                  <span class=\"excerpt small\">Add online payments to your website or application.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link \">Webshop integrations<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"#\"\n                         aria-label=\"Developers\">        <span class=\"ll ll--c main-link \">Developers<\/span>\n              <\/a>\n      \n          <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/developer.nexigroup.com\/nexi-checkout\/en-EU\/docs\/web-integration\/integrate-checkout-on-your-website-embedded\/\" aria-label=\"Webshop integrations\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">Webshop integrations<\/span>\n                  <span class=\"excerpt small\">Enhance your webshop easily.<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    \n  <\/li>\n            <\/ul>\n\n                      <\/div>\n        <\/div>\n      <\/div>\n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/partners\/\" aria-label=\"Partners\">        <span class=\"ll ll--c main-link \">Partners<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n  \n    <div class=\"top-bar\" style=\"display: none;\">\n      <div 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0-1.73925-.34608-2.37285-.9745-.63263-.62746-.98105-1.46146-.98105-2.34837v-1.309h.00002Z\"\/>\n  <\/g>\n<\/svg>        <span class=\"ll ll--c main-link rotate\">Log In<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n      <\/div>\n  <\/div>\n        <nav class=\"cta-menu\" >\n      <ul>\n        \n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/ecom.nets.eu\/contact-sales\/\" class=\"btn btn--primary\" aria-label=\"Contact Sales\">        <span class=\"ll ll--c main-link rotate\">Contact Sales<\/span>\n              <\/a>\n      \n    \n  <\/li>\n\n  <li\n    class=\"\">\n\n          <a href=\"https:\/\/portal.dibspayment.eu\/registration?lang=en\" class=\"btn btn--primary\" aria-label=\"SIGN UP\" target=\"_blank\" rel=\"noopener\">        <span class=\"ll ll--c main-link rotate\">SIGN UP<\/span>\n              <\/a>\n      \n    \n  <\/li>\n      <\/ul>\n    <\/nav>\n    <\/div>\n<\/div>\n\n\n<\/header>\n\n\n<section class=\"blog-cover\">\n  <div class=\"c\">\n    <div class=\"blog-cover__left\">\n      <div class=\"blog-cover__category\">\n        <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g fill=\"#fff\">\n    <path\n      d=\"M15.6207 4.13173c-.2095 0-.3793.16983-.3793.37932V14.9938c0 .3993-.3249.7241-.7242.7241H3.48276c-.3993 0-.72414-.3248-.72414-.7241V3.4076c0-.09508.07734-.17242.17241-.17242H13.4138c.0951 0 .1724.07734.1724.17242v11.0345c0 .2095.1698.3793.3793.3793.2095 0 .3793-.1698.3793-.3793V3.4076c0-.51338-.4176-.93104-.931-.93104H2.93103C2.41766 2.47656 2 2.89422 2 3.4076v11.5862c0 .8176.66516 1.4828 1.48276 1.4828H14.5172c.8176 0 1.4828-.6652 1.4828-1.4828V4.51105c0-.20949-.1698-.37932-.3793-.37932Z\"><\/path>\n    <path\n      d=\"M4.03361 14.2703h8.27589c.2095 0 .3793-.1698.3793-.3793 0-.2095-.1698-.3793-.3793-.3793H4.03361c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793ZM12.3107 11.3037H9.0004c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793h3.3103c.2095 0 .3794-.1698.3794-.3793 0-.2095-.1699-.3793-.3794-.3793ZM12.3107 9.09863H9.0004c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37931-.3794-.37931ZM12.3107 6.89062H9.0004c-.20949 0-.37931.16983-.37931.37932 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37932-.3794-.37932ZM12.3095 4.68457H4.03361c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h8.27589c.2095 0 .3793-.16982.3793-.37931 0-.20949-.1698-.37931-.3793-.37931ZM4.03361 12.063h3.31034c.20949 0 .37931-.1698.37931-.3793V7.26994c0-.20949-.16982-.37932-.37931-.37932H4.03361c-.20949 0-.37931.16983-.37931.37932v4.41376c0 .2095.16982.3793.37931.3793Zm.37931-4.41375h2.55172v3.65515H4.41292V7.64925Z\"><\/path>\n  <\/g>\n<\/svg>        <span>Blogg<\/span>\n      <\/div>\n      <h1>Optimera texterna i webbutiken och \u00f6ka f\u00f6rs\u00e4ljningen \u2013 Del 2<\/h1>\n      <span class=\"reading-time\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" viewBox=\"0 0 21 21\" fill=\"none\">\n  <path d=\"M10.5 4C6.925 4 4 6.925 4 10.5C4 14.075 6.925 17 10.5 17C14.075 17 17 14.075 17 10.5C17 6.925 14.075 4 10.5 4ZM10.5 15.7C7.6335 15.7 5.3 13.3665 5.3 10.5C5.3 7.6335 7.6335 5.3 10.5 5.3C13.3665 5.3 15.7 7.6335 15.7 10.5C15.7 13.3665 13.3665 15.7 10.5 15.7ZM10.825 7.25H9.85V11.15L13.23 13.23L13.75 12.385L10.825 10.63V7.25Z\" fill=\"#212861\"><\/path>\n<\/svg>7 min.    |  publicerad p\u00e5 24.07.2023<\/span>\n    <\/div>\n\n    \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/07\/Optimize-your-e-commerce-text-for-sales-growth-\u2013-Part-2-Square-format-480x480.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/07\/Optimize-your-e-commerce-text-for-sales-growth-\u2013-Part-2-Square-format.webp\" type=\"image\/webp\">\n  \n      <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/07\/Optimize-your-e-commerce-text-for-sales-growth-\u2013-Part-2-Square-format.webp\" alt=\"optimize your e commerce text for sales growth \u2013 part 2 &#8211; square format\" width=\"3360\" height=\"3360\">\n  <\/picture>\n  <\/div>\n<\/section>\n\n\n<section class=\"text\">\n  <div class=\"c text-content \">\n    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Finputsa texten<\/h2>\n\n\n\n<p>Precis som i vanliga fysiska butiker kan ordvalen i webbutiken avg\u00f6ra om f\u00f6rs\u00e4ljningen g\u00e5r bra eller uruselt. Ord kan g\u00f6ra ett fantastiskt jobb: de kan driva trafik till webbplatsen, engagera och underh\u00e5lla, skapa relationer, bygga f\u00f6rtroende, kommunicera konkurrensf\u00f6rdelar, hj\u00e4lpa m\u00e4nniskor att g\u00f6ra b\u00e4ttre val, g\u00f6ra k\u00f6pupplevelsen mer intuitiv och trevlig och inspirera kunderna att komma tillbaka och handla igen. B\u00e4ttre ordval inneb\u00e4r helt enkelt b\u00e4ttre f\u00f6rs\u00e4ljning! Och det \u00e4r just detta det h\u00e4r inl\u00e4gget ska hj\u00e4lpa dig med. Om du \u00e4r ny i gamet s\u00e5 \u00e4r \u201dcopy\u201d det vedertagna begreppet f\u00f6r texter som anv\u00e4nds i s\u00e4ljsyfte.<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-1-480x310.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-1.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-1.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-1.webp\" alt=\"nexi nets picture 1\" width=\"975\" height=\"630\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00c4r era copytexter optimerade f\u00f6r s\u00f6kningar, inklusive r\u00f6sts\u00f6kningar?<\/h2>\n\n\n\n<p>Du vet s\u00e4kert redan hur viktigt det \u00e4r med s\u00f6kmotoroptimering och nyckelord, men ut\u00f6ver detta beh\u00f6ver du ocks\u00e5 ta h\u00e4nsyn till att folk shoppar via r\u00f6stassistenter som Siri och Alexa \u2013 och i \u00f6kande utstr\u00e4ckning via AI-verktyg som ChatGPT. S\u00e5 se till att er webbutik \u00e4r optimerad f\u00f6r att f\u00f6renkla s\u00f6kningar. S\u00e5vitt vi vet i dag g\u00f6r ChatGPT:s algoritmer i stort sett samma prioriteringar som Googles \u2013 s\u00e5 det \u00e4r samma saker som g\u00e4ller oavsett s\u00f6kmetod: anv\u00e4nd starka nyckelord, ett relevant spr\u00e5k, str\u00e4va efter att f\u00e5 bra recensioner och h\u00f6g Google-rankning s\u00e5 att din butik hamnar h\u00f6gt upp i tr\u00e4fflistan.<\/p>\n\n\n\n<p>Det \u00e4r viktigt att k\u00e4nna till hur kunderna pratar om ens produkter, och det kan man f\u00e5 bra k\u00e4nnedom om via produktrecensioner. De ord de anv\u00e4nder b\u00f6r inf\u00f6rlivas i er nyckelordsstrategi. Fundera p\u00e5 vilken sorts fr\u00e5gor folk skulle st\u00e4lla via en r\u00f6stassistent och se till att de kan f\u00e5 bra svar p\u00e5 er webbplats \u2013 ni kan \u00e4ven l\u00e4gga in ett FAQ-avsnitt om detta. Se till att produktbeskrivningarna inneh\u00e5ller s\u00e5 m\u00e5nga nyckelord som m\u00f6jligt och g\u00e4rna l\u00e4ngre fraser, t.ex. \u201dtr\u00e4ningsskor f\u00f6r kvinnor storlek 4\u201d, snarare \u00e4n bara \u201dtr\u00e4ningsskor\u201d.<\/p>\n\n\n\n<p><strong>L\u00e4r av:&nbsp;<a href=\"http:\/\/www.sephora.com\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a>.<\/strong><\/p>\n\n\n\n<p>Sephora, som s\u00e4ljer sk\u00f6nhets- och kroppsv\u00e5rdsprodukter, har integrerat sin e-handelsplattform med Amazon Alexa och Google Assistant f\u00f6r att g\u00f6ra det enkelt f\u00f6r kunderna att s\u00f6ka och handla produkter via r\u00f6stassistenter.<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-2-1-480x310.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-2-1.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-2-1.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-2-1.webp\" alt=\"nexi nets picture 2 (1)\" width=\"975\" height=\"630\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00c4r CTA-knapparna tydliga \u2013 och lockande<\/h2>\n\n\n\n<p>CTA:er (calls to action) \u00e4r en viktig del av copytexten i en webbutik. M\u00e5let \u00e4r ju \u00e4nd\u00e5 att locka kunderna att k\u00f6pa n\u00e5got, inte bara surfa runt och kolla p\u00e5 alla era coola produkter! Att t\u00e4nka igenom CTA:erna \u00e4r d\u00e4rf\u00f6r ett m\u00e5ste. De b\u00f6r vara tydliga, framtr\u00e4dande och \u00f6vertygande \u2013 s\u00e5 att bes\u00f6karna lockas att agera som du \u00f6nskar, till exempel att l\u00e4gga till n\u00e5got i kundkorgen, s\u00f6ka efter liknande produkter, l\u00e4sa om ert varum\u00e4rke, starta ett abonnemang eller registrera sig f\u00f6r att f\u00e5 e-post fr\u00e5n er.<\/p>\n\n\n\n<p>Det \u00e4r en bra id\u00e9 att anv\u00e4nda ett spr\u00e5k som uppmanar till handling: \u201dHitta din f\u00e4rg\u201d \u00e4r b\u00e4ttre \u00e4n \u201df\u00e4rgalternativ\u201d. Det \u00e4r ocks\u00e5 smart att testa olika CTA:er s\u00e5 att ni kan ta reda p\u00e5 vilken som \u00e4r effektivast (vi skrev om A\/B-testning i f\u00f6rsta delen i denna serie&nbsp;<strong><a href=\"https:\/\/ecom.nets.eu\/sv\/blog-posts\/optimera-texterna-i-webbutiken-och-oka-forsaljningen-del-1\/\">h\u00e4r<\/a><\/strong>). \u00c4ven om det h\u00e4r inl\u00e4gget handlar om text och ordval \u00e4r det v\u00e4rt att notera att n\u00e5got s\u00e5 enkelt som att byta f\u00e4rg eller plats p\u00e5 en CTA kan \u00f6ka konverteringsgraden. Det smartaste \u00e4r att experimentera med b\u00e5de CTA:ernas utseende och ordvalet.<\/p>\n\n\n\n<p><strong>L\u00e4r av:&nbsp;<a href=\"http:\/\/www.warbyparker.com\/\" target=\"_blank\" rel=\"noopener\">Warby Parker<\/a>.<\/strong><\/p>\n\n\n\n<p>Det h\u00e4r \u00e4r en glas\u00f6gonbutik som verkligen beh\u00e4rskar konsten att utforma CTA:er. Det f\u00f6rsta man ser p\u00e5 sajten (i skrivande stund) \u00e4r ett gener\u00f6st och tydligt erbjudande: \u201dProva 5 b\u00e5gar utan att l\u00e4mna hemmet\u201d. Det \u00e4r ett frestande f\u00f6rslag \u2013 och de besvarar till och med eventuella inv\u00e4ndningar genom att p\u00e5peka att frakt och retur \u00e4r helt gratis. Bland Warby Parkers \u00f6vriga lockande CTA:er finns \u201dHitta ditt varum\u00e4rke\u201d, \u201dG\u00f6r ett test f\u00f6r att hitta dina b\u00e5gar\u201d och \u201dK\u00f6p ett par, ge ett par\u201d, vilket \u00e4r namnet p\u00e5 deras briljanta v\u00e4lg\u00f6renhetsprogram. Det h\u00e4r \u00e4r n\u00e5got helt annat \u00e4n vad man m\u00f6ter i en ordin\u00e4r webbutik, d\u00e4r det \u00e4r upp till en sj\u00e4lv att bl\u00e4ddra mellan hundratals b\u00e5gar och kontaktlinser. Gissa vilken metod som mest \u00f6kar sannolikheten f\u00f6r att bes\u00f6karna ska k\u00f6pa ett par eller tre!<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-3-2-480x310.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-3-2.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-3-2.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-3-2.webp\" alt=\"nexi nets picture 3 (2)\" width=\"975\" height=\"630\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\">Skulle du beh\u00f6va hj\u00e4lp?<\/h2>\n\n\n\n<p>Copywriting \u00e4r b\u00e5de en konst och en vetenskap som man kan studera i flera \u00e5r \u2013 s\u00e5 det finns mycket att l\u00e4ra sig och ingen f\u00f6rv\u00e4ntar sig att du ska kunna allt eller g\u00f6ra allt sj\u00e4lv. Om du insett att dina copytexter verkligen skulle beh\u00f6va ses \u00f6ver och du inte har tid, kunskaper eller resurser att g\u00f6ra det, d\u00e5 \u00e4r det b\u00e4st att anlita en specialist. En erfaren copywriter kan l\u00e4tta p\u00e5 din arbetsb\u00f6rda och ta itu med alla knepiga formuleringar s\u00e5 att orden g\u00f6r dig en tj\u00e4nst i st\u00e4llet f\u00f6r att motarbeta dig.<\/p>\n\n\n\n<p>Numera g\u00e5r det ju ocks\u00e5 att i futuristisk anda l\u00e4gga \u00f6ver lite av jobbet p\u00e5 ett AI-verktyg som ChatGPT. Verktyget blir hela tiden b\u00e4ttre p\u00e5 nyckelord, att generera produktbeskrivningar, komma med f\u00f6rslag p\u00e5 CTA:er och den kan till och med fungera som webbutikens chattrobot. \u00c4n s\u00e5 l\u00e4nge kan ChatGPT inte ers\u00e4tta en bra copywriter, men den \u00e4r bra p\u00e5 m\u00e5nga tekniska och repetitiva uppgifter, s\u00e5 varf\u00f6r inte testa?<\/p>\n\n\n\n<p><strong>L\u00e4r av:&nbsp;<a href=\"http:\/\/www.allbirds.com\/\" target=\"_blank\" rel=\"noopener\">Allbirds<\/a>.<\/strong><\/p>\n\n\n\n<p>Vissa f\u00f6retag har b\u00f6rjat anv\u00e4nda ChatGPT f\u00f6r sina copytexter, men de pratar inte s\u00e5 mycket om det. Allbirds \u00e4r i st\u00e4llet ett exempel p\u00e5 n\u00e5got helt annat \u00e4n robotgenererade copytexter. Allbirds tillverkar milj\u00f6v\u00e4nliga skor och texterna p\u00e5 deras webbplats har en unik och uttrycksfull stil, och det \u00e4r uppenbart att de skrivits av en m\u00e4nniska. Bland annat anv\u00e4nds uttryck som \u201dsupernaturligt sk\u00f6na\u201d och produktnamn som \u201dWool dwellers\u201d (ungef\u00e4r \u201dullbon\u201d). Men det \u00e4r inte fel att ta hj\u00e4lp av AI f\u00f6r att ta fram ett fungerande f\u00f6rsta utkast och sedan finputsa det f\u00f6r att synka kommunikationen med ert varum\u00e4rke och er tone of voice.<\/p>\n\n\n\n<div class=\"media\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-4-480x310.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-4.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-4.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Nexi-Nets-Picture-4.webp\" alt=\"nexi nets picture 4\" width=\"975\" height=\"630\">\n  <\/picture>\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\">Ni har kontrollen \u00f6ver era copytexter<\/h2>\n\n\n\n<p>Vad kunderna \u00e4r p\u00e5 f\u00f6r hum\u00f6r beror p\u00e5 faktorer som ni inte kan styra \u00f6ver, som ekonomin eller \u00e5rstiden. Men era copytexter har ni full kontroll \u00f6ver. F\u00f6ljer ni dessa tips om hur ni hittar genv\u00e4gar f\u00f6r att beskriva ert erbjudande, skapar effektiva CTA:er och optimerar beskrivningar f\u00f6r s\u00f6kmotorer och r\u00f6stassistenter \u2013 d\u00e5 \u00e4r ni p\u00e5 god v\u00e4g att vinna kunder och st\u00e4rka deras lojalitet.<\/p>\n\n\n\n<p><strong>Missade du Del 1 i denna serie?<\/strong>&nbsp;Klicka&nbsp;<strong><a href=\"https:\/\/ecom.nets.eu\/sv\/blog-posts\/optimera-texterna-i-webbutiken-och-oka-forsaljningen-del-1\/\">h\u00e4r<\/a><\/strong>&nbsp;f\u00f6r att f\u00e5 fler tips om hur man tydligt beskriver sina produkter och tj\u00e4nster, vikten av att tonl\u00e4get i texterna matchar varum\u00e4rket och hur man genomf\u00f6r A\/B-tester f\u00f6r att ta reda p\u00e5 vad kunderna lockas mest av.<\/p>\n\n\n\n<section class=\"contributor\">\n  <div class=\"c\">\n    <div class=\"header\">\n      <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\">\n  <path d=\"M12.6473 11.0758C12.6481 11.0751 12.6489 11.0743 12.6498 11.0735C12.6522 11.0714 12.6546 11.0692 12.6569 11.067C12.6592 11.0649 12.6614 11.0628 12.6636 11.0607C12.6645 11.0599 12.6654 11.0591 12.6662 11.0582C12.6662 11.0582 12.6663 11.0582 12.6662 11.0582L13.6681 10.0563C13.8044 9.92002 13.8044 9.6991 13.6681 9.56281C13.5319 9.42654 13.3109 9.42654 13.1747 9.56281L12.4195 10.318L11.1185 9.017L14.2139 5.92156L15.5149 7.22255L14.9691 7.76834C14.8328 7.90461 14.8328 8.12555 14.9691 8.26182C15.1054 8.39811 15.3263 8.39809 15.4626 8.26182L16.2551 7.4693C16.3914 7.33303 16.3914 7.11209 16.2551 6.97582L16.143 6.86366L16.973 6.03368C17.0384 5.96824 17.0752 5.8795 17.0752 5.78695C17.0752 5.69442 17.0384 5.60566 16.973 5.54022L15.8963 4.46353C15.76 4.32726 15.539 4.32726 15.4028 4.46353L14.5728 5.29351L14.4606 5.18135C14.3244 5.04508 14.1034 5.04506 13.9672 5.18135L13.473 5.67552C12.7448 5.17923 11.7415 5.2537 11.096 5.89911C11.0909 5.90428 11.086 5.90961 11.0812 5.91501C11.0758 5.9198 11.0704 5.92471 11.0653 5.9299L8.41493 8.58024C8.27866 8.71651 8.27866 8.93745 8.41493 9.07372C8.48307 9.14187 8.57236 9.17593 8.66165 9.17593C8.75097 9.17593 8.84026 9.14187 8.9084 9.07372L11.5588 6.42338C11.5639 6.41821 11.5688 6.41288 11.5736 6.40748C11.579 6.40271 11.5844 6.39778 11.5895 6.39259C11.9613 6.02085 12.5224 5.95109 12.9652 6.1833L10.3783 8.77025C10.3775 8.77109 10.3767 8.77195 10.3759 8.77279C10.3737 8.77504 10.3715 8.77735 10.3693 8.77968C10.3672 8.78195 10.3651 8.78426 10.3631 8.78659C10.3623 8.78749 10.3614 8.78833 10.3607 8.78924L5.90135 13.965L4.83392 15.0324C4.7956 15.0707 4.76674 15.1174 4.74961 15.1688L4.21127 16.7838C4.16948 16.9092 4.20212 17.0474 4.29559 17.1409C4.36209 17.2074 4.45126 17.2431 4.54236 17.2431C4.57928 17.2431 4.61651 17.2373 4.65267 17.2252L6.2677 16.6869C6.31908 16.6697 6.36577 16.6409 6.40407 16.6026L7.47158 15.5351L12.6473 11.0758ZM15.6495 5.20376L16.2327 5.78695L15.6495 6.3702L15.0663 5.78699L15.6495 5.20376ZM10.6441 9.52949L11.907 10.7924L7.25169 14.8033L6.63316 14.1848L10.6441 9.52949ZM5.96885 16.0508L5.09403 16.3425L5.38563 15.4677L6.15734 14.6959L6.74055 15.2791L5.96885 16.0508Z\" fill=\"#212861\"><\/path>\n<\/svg>      <span>SKRIBENT<\/span>\n    <\/div>\n    <div class=\"contributor__content\">\n      \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib-480x483.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/05\/Samara-Habib.webp\" alt=\"samara habib\" width=\"1018\" height=\"1024\">\n  <\/picture>\n\n      <div class=\"more-information\">\n        <h3>Samara H. Johansson <br>Content Manager, Nets E-Commerce<\/h3>\n          <span class=\"about\">Med 15+ \u00e5rs erfarenhet av strategiska marknadsf\u00f6rings- och kommunikationsroller fokuserar jag f\u00f6r Nets p\u00e5 att presentera e-handelsmarknadsinsikter p\u00e5 ett s\u00e4tt som \u00e4r l\u00e4tt att f\u00f6rst\u00e5 och praktiskt.<\/span>\n          <button class=\"read-more ll ll--g\" onclick=\"expand()\">L\u00e4s mer<\/button>\n              <\/div>\n    <\/div>\n  <\/div>\n\n  <script>\n    function expand() {\n      var aboutText = document.querySelector('.about');\n      aboutText.classList.toggle('expanded');\n    }\n  <\/script>\n<\/section><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"aside\">\n  <ul class=\"aside__items-wrapper\">\n                  <li class=\"item\">\n          <span class=\"pre-header\">\u00c4mnen<\/span>\n          <div class=\"tags-container\">\n            <ul class=\"tags\">\n                              <li>\n                  <a href=\"https:\/\/ecom.nets.eu\/sv\/topic\/e-handelsoptimering\/\">\n                    E-handelsoptimering                  <\/a>\n                <\/li>\n                          <\/ul>\n          <\/div>\n        <\/li>\n      \n      \n      \n      \n      <\/ul>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n  <\/div>\n<\/section>\n\n\n<section class=\"related-content\">\n  <div class=\"c\">\n\n          <div class=\"related-content__header\">\n        <h2 class=\"h1\">Kunskapshubb<\/h2>\n        <a class=\"btn btn--outline\" href=\"https:\/\/ecom.nets.eu\/sv\/kunskapshubb\/\" aria-label=\"L\u00c4R MER\">L\u00c4R MER<\/a>\n      <\/div>\n\n    \n    <ul class=\"related-content__items\">\n              \n        <li>\n          \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/03\/2-Frictionless-payment-methods-leading-the-way-480x480.png\" type=\"image\/png\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/03\/2-Frictionless-payment-methods-leading-the-way.png\" type=\"image\/png\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/03\/2-Frictionless-payment-methods-leading-the-way.png\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2024\/03\/2-Frictionless-payment-methods-leading-the-way.png\" alt=\"2 frictionless payment methods leading the way\" width=\"1120\" height=\"1120\">\n  <\/picture>\n\n          <div class=\"related-content__content\">\n            <div class=\"related-content__headline\">\n              <a href=\"https:\/\/ecom.nets.eu\/sv\/blogg\/\" class=\"related-content__category blog\">\n                <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g fill=\"#fff\">\n    <path\n      d=\"M15.6207 4.13173c-.2095 0-.3793.16983-.3793.37932V14.9938c0 .3993-.3249.7241-.7242.7241H3.48276c-.3993 0-.72414-.3248-.72414-.7241V3.4076c0-.09508.07734-.17242.17241-.17242H13.4138c.0951 0 .1724.07734.1724.17242v11.0345c0 .2095.1698.3793.3793.3793.2095 0 .3793-.1698.3793-.3793V3.4076c0-.51338-.4176-.93104-.931-.93104H2.93103C2.41766 2.47656 2 2.89422 2 3.4076v11.5862c0 .8176.66516 1.4828 1.48276 1.4828H14.5172c.8176 0 1.4828-.6652 1.4828-1.4828V4.51105c0-.20949-.1698-.37932-.3793-.37932Z\"><\/path>\n    <path\n      d=\"M4.03361 14.2703h8.27589c.2095 0 .3793-.1698.3793-.3793 0-.2095-.1698-.3793-.3793-.3793H4.03361c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793ZM12.3107 11.3037H9.0004c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793h3.3103c.2095 0 .3794-.1698.3794-.3793 0-.2095-.1699-.3793-.3794-.3793ZM12.3107 9.09863H9.0004c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37931-.3794-.37931ZM12.3107 6.89062H9.0004c-.20949 0-.37931.16983-.37931.37932 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37932-.3794-.37932ZM12.3095 4.68457H4.03361c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h8.27589c.2095 0 .3793-.16982.3793-.37931 0-.20949-.1698-.37931-.3793-.37931ZM4.03361 12.063h3.31034c.20949 0 .37931-.1698.37931-.3793V7.26994c0-.20949-.16982-.37932-.37931-.37932H4.03361c-.20949 0-.37931.16983-.37931.37932v4.41376c0 .2095.16982.3793.37931.3793Zm.37931-4.41375h2.55172v3.65515H4.41292V7.64925Z\"><\/path>\n  <\/g>\n<\/svg>\n                <span>Blogg<\/span>\n              <\/a>\n\n              <a href=\"https:\/\/ecom.nets.eu\/sv\/blogg\/2-friktionslosa-betalningsmetoder-som-visar-vagen\/\" aria-label=\"2 friktionsl\u00f6sa betalningsmetoder som visar v\u00e4gen\" class=\"article-name\">\n                <h3>2 friktionsl\u00f6sa betalningsmetoder som visar v\u00e4gen<\/h3>\n              <\/a>\n            <\/div>\n\n            <div class=\"related-content__bottom\">\n              <div class=\"tags-container\">\n                <ul class=\"tags\">\n                                      <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/sv\/topic\/betalsatt\/\">\n                        Betals\u00e4tt                      <\/a>\n                    <\/li>\n                                      <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/sv\/topic\/e-handelstrender\/\">\n                        E-handelstrender                      <\/a>\n                    <\/li>\n                                  <\/ul>\n                <button id=\"showAll\">...<\/button>\n              <\/div>\n              <a href=\"https:\/\/ecom.nets.eu\/sv\/blogg\/2-friktionslosa-betalningsmetoder-som-visar-vagen\/\" aria-label=\"2 friktionsl\u00f6sa betalningsmetoder som visar v\u00e4gen\" class=\"related-content__cta desktop\">\n                <span class=\"time-to-read\">5 min<\/span>\n                <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 25\">\n  <rect width=\"24\" height=\"24\" x=\"24\" y=\".476562\" fill=\"#fff\" rx=\"12\" transform=\"rotate(90 24 .476562)\"\/>\n  <path fill=\"#212861\" d=\"M8.66667 11.9938h5.51213l-2.1409-2.16951.6727-.68171L16 12.4759l-3.2894 3.3333-.6727-.6817 2.1409-2.1695H8.66667v-.9642Z\"><\/path>\n<\/svg>              <\/a>\n            <\/div>\n          <\/div>\n        <\/li>\n              \n        <li>\n          \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/02\/4-e-commerce-trends-straight-out-of-a-sci-fi-movie-Square-format-Compressify.io_-480x480.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/02\/4-e-commerce-trends-straight-out-of-a-sci-fi-movie-Square-format-Compressify.io_.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/02\/4-e-commerce-trends-straight-out-of-a-sci-fi-movie-Square-format-Compressify.io_.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/02\/4-e-commerce-trends-straight-out-of-a-sci-fi-movie-Square-format-Compressify.io_.webp\" alt=\"4 e commerce trends straight out of a sci fi movie &#8211; square format (compressify.io)\" width=\"3360\" height=\"3360\">\n  <\/picture>\n\n          <div class=\"related-content__content\">\n            <div class=\"related-content__headline\">\n              <a href=\"https:\/\/ecom.nets.eu\/sv\/blogg\/\" class=\"related-content__category blog\">\n                <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g fill=\"#fff\">\n    <path\n      d=\"M15.6207 4.13173c-.2095 0-.3793.16983-.3793.37932V14.9938c0 .3993-.3249.7241-.7242.7241H3.48276c-.3993 0-.72414-.3248-.72414-.7241V3.4076c0-.09508.07734-.17242.17241-.17242H13.4138c.0951 0 .1724.07734.1724.17242v11.0345c0 .2095.1698.3793.3793.3793.2095 0 .3793-.1698.3793-.3793V3.4076c0-.51338-.4176-.93104-.931-.93104H2.93103C2.41766 2.47656 2 2.89422 2 3.4076v11.5862c0 .8176.66516 1.4828 1.48276 1.4828H14.5172c.8176 0 1.4828-.6652 1.4828-1.4828V4.51105c0-.20949-.1698-.37932-.3793-.37932Z\"><\/path>\n    <path\n      d=\"M4.03361 14.2703h8.27589c.2095 0 .3793-.1698.3793-.3793 0-.2095-.1698-.3793-.3793-.3793H4.03361c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793ZM12.3107 11.3037H9.0004c-.20949 0-.37931.1698-.37931.3793 0 .2095.16982.3793.37931.3793h3.3103c.2095 0 .3794-.1698.3794-.3793 0-.2095-.1699-.3793-.3794-.3793ZM12.3107 9.09863H9.0004c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37931-.3794-.37931ZM12.3107 6.89062H9.0004c-.20949 0-.37931.16983-.37931.37932 0 .20949.16982.37931.37931.37931h3.3103c.2095 0 .3794-.16982.3794-.37931 0-.20949-.1699-.37932-.3794-.37932ZM12.3095 4.68457H4.03361c-.20949 0-.37931.16982-.37931.37931 0 .20949.16982.37931.37931.37931h8.27589c.2095 0 .3793-.16982.3793-.37931 0-.20949-.1698-.37931-.3793-.37931ZM4.03361 12.063h3.31034c.20949 0 .37931-.1698.37931-.3793V7.26994c0-.20949-.16982-.37932-.37931-.37932H4.03361c-.20949 0-.37931.16983-.37931.37932v4.41376c0 .2095.16982.3793.37931.3793Zm.37931-4.41375h2.55172v3.65515H4.41292V7.64925Z\"><\/path>\n  <\/g>\n<\/svg>\n                <span>Blogg<\/span>\n              <\/a>\n\n              <a href=\"https:\/\/ecom.nets.eu\/sv\/blogg\/4-e-handelstrender-som-ar-som-tagna-ur-en-science-fictionfilm\/\" aria-label=\"4 e-handelstrender som \u00e4r som tagna ur en science fictionfilm\" class=\"article-name\">\n                <h3>4 e-handelstrender som \u00e4r som tagna ur en science fictionfilm<\/h3>\n              <\/a>\n            <\/div>\n\n            <div class=\"related-content__bottom\">\n              <div class=\"tags-container\">\n                <ul class=\"tags\">\n                                      <li>\n                      <a href=\"https:\/\/ecom.nets.eu\/sv\/topic\/e-handelstrender\/\">\n                        E-handelstrender                      <\/a>\n                    <\/li>\n                                  <\/ul>\n                <button id=\"showAll\">...<\/button>\n              <\/div>\n              <a href=\"https:\/\/ecom.nets.eu\/sv\/blogg\/4-e-handelstrender-som-ar-som-tagna-ur-en-science-fictionfilm\/\" aria-label=\"4 e-handelstrender som \u00e4r som tagna ur en science fictionfilm\" class=\"related-content__cta desktop\">\n                <span class=\"time-to-read\">6 min<\/span>\n                <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 25\">\n  <rect width=\"24\" height=\"24\" x=\"24\" y=\".476562\" fill=\"#fff\" rx=\"12\" transform=\"rotate(90 24 .476562)\"\/>\n  <path fill=\"#212861\" d=\"M8.66667 11.9938h5.51213l-2.1409-2.16951.6727-.68171L16 12.4759l-3.2894 3.3333-.6727-.6817 2.1409-2.1695H8.66667v-.9642Z\"><\/path>\n<\/svg>              <\/a>\n            <\/div>\n          <\/div>\n        <\/li>\n              \n        <li>\n          \n<picture class=\"mw\">\n            <source media=\"(max-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/11\/How-Nexis-Developer-Documentation-Portal-Makes-Merchants-Lives-Easier-Square-format-Compressify.io_-480x480.webp\" type=\"image\/webp\">\n        <source media=\"(min-width: 479px)\" srcset=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/11\/How-Nexis-Developer-Documentation-Portal-Makes-Merchants-Lives-Easier-Square-format-Compressify.io_.webp\" type=\"image\/webp\">\n  \n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/11\/How-Nexis-Developer-Documentation-Portal-Makes-Merchants-Lives-Easier-Square-format-Compressify.io_.webp\" data-src=\"https:\/\/ecom.nets.eu\/wp-content\/uploads\/2023\/11\/How-Nexis-Developer-Documentation-Portal-Makes-Merchants-Lives-Easier-Square-format-Compressify.io_.webp\" alt=\"how nexi\u2019s developer documentation portal makes merchants\u2019 lives easier &#8211; square format (compressify.io)\" width=\"3360\" height=\"3360\">\n  <\/picture>\n\n          <div class=\"related-content__content\">\n            <div class=\"related-content__headline\">\n              <a href=\"https:\/\/ecom.nets.eu\/sv\/blogg\/\" class=\"related-content__category blog\">\n                <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 19\">\n  <g fill=\"#fff\">\n    <path\n      d=\"M15.6207 4.13173c-.2095 0-.3793.16983-.3793.37932V14.9938c0 .3993-.3249.7241-.7242.7241H3.48276c-.3993 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