A Strategic Partnership to Make Online Shopping Safer

Online fraud as a threat

Danish consumers are reporting rising levels of attempted online fraud, and there is nothing to suggest that this trend will stop any time soon.

Cyber-criminals are becoming more skilled all the time, and now they have a new tool: AI. It’s not just fake websites that are the problem: genuine online stores are also facing increasingly advanced attempts to break their security.

Nets/Nexi is committed not just to being a leading provider of secure payment solutions but also to improving the entire online shopping experience and making it safer. This commitment is the driving force behind the company’s efforts to expand its influence and support customers more fully throughout their digital purchase journey.

This vision has now led to a strategic partnership with e-mærket – a unique combination of Nets’ deep understanding of online payment security and e-mærket’s consumer protection through certification of online stores. The goal is clear: to make online shopping safer in Denmark, for both the stores and their customers.

That’s why this partnership with e-mærket is so important: the combination of their certification and Easy checkout both boosts the total security of the online store and increases conversion throughout the customer journey, from better SEO ranking to higher payment conversion.

Together, Nets/Nexi and e-mærket wish to offer a more integrated, more secure and more confidence-inspiring shopping experience. Consumers and businesses should have peace of mind, knowing that the entire purchase process from browsing to payment is protected and reliable.

At Nets, our primary focus is on payments, because that’s where our core competence lies. However, we want to make sure that the entire customer journey is strong and secure, right from the first visit to a Danish online store.

Anna Hedegaard Grue, Partner Manager, eCommerce, Nexi

Certification from e-mærket reassures consumers that an online store is safe and complies with all the regulations, and with Nets they know their payment is in safe hands. By forging strong partnerships, payments companies can position themselves.

“We know from our own analyses that Danes prefer to buy from Danish online stores governed by Danish regulations, or otherwise from other European stores,” explains Henriette Dunkjær Andersen, Head of Sales, Ecom at Nets/Nexi.

“Having the e-mærket and Dankort logos clearly visible on the website definitely contributes to better conversion. We share our passion for strengthening online shopping with e-mærket, and this new partnership paves the way for us to work together to achieve that.”

The partnership between e-mærket and Nets/Nexi got going in early 2024, and it has already resulted in a number of joint initiatives.

e-mærket is a non-profit organisation with over 2,400 members, and since 2000 its certification has guaranteed consumers that online stores have gone through a meticulous screening process.

At e-mærket, we have values and thoroughness in common with Nets/Nexi, who are also painstaking in their screening.

Therefore, we have made it possible for Nets/Nexi customers to receive a free advance check in preparation for e-mærket certification,” explains Hjorth.tly thinking about customer satisfaction.

Experts from both parties have briefed each other on the latest knowledge, and we see great opportunities in exchanging insights that can reinforce the surveillance of fraud in Danish online trade. In addition, e-mærket has already certified Nets Easy for online payments, meaning that any of our members who choose Nets Easy can greatly speed up their own certification.

Martin Hjorth, Head of Membership & Partner Relations,
e-mærket

Nets/Nexi technology warns online store owners of any suspicious purchasing behaviour among consumers. With its thorough screening and certification, e-mærket provides peace of mind for consumers when they buy from Danish online stores.

Taking the long view, therefore, the partnership between the two organisations aims to provide 360-degree security for Danish online shopping.