The Vital Role of the Ecosystem

About Shopware and Nexi platinum partnership

Shopware and Nexi started its partnership in Mid-2023, a platinum partnership.

After Shopware changed its partner programs at the beginning of 2023 by differentiating between technology and payment for its partners, Nexi is one of the first companies with a platinum partnership in payment.

Shopware is one of the leading shop systems in the DACH region with 45,000 merchants. In November 2022, according to the EHI list of the top 1,000 B2C shops with the highest sales in Germany.

The Nexi Group is already one of the most relevant PayTech companies in Europe and wants to further strengthen its position in the DACH region with this partnership.

The focus of the partnership is on the Nexi Checkout and primarily covers Germany, Austria and Switzerland. But common, global growth should also be pursued further.

Both sides benefit from each other’s know-how and market access.

Why are these types of strategic partnerships important?

For Nexi, this platinum partnership with Shopware improves payment options for B2B retailers and select industries in high-growth European e-commerce markets.

This partnership is another important step for Nexi to build a compelling pan-European partner program that complements its extensive ecosystem with local partners. Nexi supports Shopware in consolidating its market position in the DACH region and at the same time expanding its presence in Italy and Southern Europe.

Shopware has a strong commitment to shake things up in the ecommerce industry. Our primary aim is to develop cutting-edge solutions for our customers, giving businesses the tools, they need to excel in the fast-paced world of e-commerce. B2B commerce has especially gained enormous importance for us during the past years and our partnership with Nexi allows us to provide an even more attractive solution for B2B merchants.

Stefan Hamann, Co-CEO of Shopware

Shopware is definitely one of the shop systems with the greatest potential for our checkout solution in the DACH region. And jointly there is advantage of the partnership by expanding our offering as best as possible with market-leading and recommended payment solutions.

The partnership will enable Nexi to better meet the needs of B2B merchants and specific industries such as pharmaceuticals, retail and furniture retail, helping them to explore new business opportunities. In addition, the partnership enables an omni-commerce solution that goes beyond pure e-commerce.

For Nexi to buddy up with a recognized innovation leader as Shopware, with real expertise in improving B2B e-commerce, has huge potential. From Germany, Shopware is rapidly expanding throughout Europe. With Nexi’s payment options and local presence, it will help Shopware to further expand their business and offer a wide range of local payment methods.

Nexi continues to invest in strategic partnerships with the largest e-commerce platforms to shape and define the future of payments in Europe. This is in line with its aim to drive the transition to a cashless Europe – by making digital payments easier, faster and safer for everyone.

Joint Value Proposition

As for the solution offered itself, the partnership enables Shopware online shop easy access to payment!

The integration is (as always) very easy. The Nexi Checkout solution can be easily and quickly integrated into any Shopware online shop using a new and current Shopware 6 plug-in. In addition to the checkout styler, it offers all relevant payment methods – recently also ApplePay as well as special dashboard control functions for retailers and Paylink for email and social media.

Nexi achieves what many dream of: We combine our expertise in the payment industry with a personal touch. As Europe’s #1 PayTech provider, we have everything needed to make the complexity in e-commerce as simple as possible.

We integrate, analyse and optimize the checkout experience for increased conversion rates. Integration with us is not only safe, but also runs smoothly. And since we take care of everything related to payment, merchants can concentrate fully on their core business. With our Shopware partnership, we are on a joint mission to provide online merchants and the customers with a perfect shopping and payment experience!

Florian Eder, Head of Partnerships DACH

To ensure both partners thrive, Nexi offers comprehensive guidance and collaborative marketing initiatives. Nexi provides extensive support through different activities and everything in order to maximize visibility and attrach new customers. This collaborative approach ensures that both Nexi and Shopware merchants benefit from increased brand awareness and growth opportunities.

From a partner marketing perspective, the collaboration with Shopware supports both brands in growing our audience and attracting new customers. Since we are treating the partnership as a team effort, by underpinning similar goals and sharing expertise complementing each other, we are enhancing our joint marketing strategy.

Jennie Johansson Carnhamre, Senior Partner Marketing Manager DACH