Blog

Empowering Women: Insights from Randi and Mari Helen

3 min. read | published on 07.03.2025
empowering women_ insights from randi and mari helen

As we celebrate International Women's Day, it's essential to highlight the milestones that marks a testament to the vibrant and evolving landscape of talent and diversity within Nets. This story follows the women who are making a significant impact in their fields and inspiring others around them. We had the privilege of interviewing two remarkable women, Randi Mårdalen and Mari Helen Søgnen, who shared their thoughts on equality, leadership, and the importance of fostering a diverse workforce.

Randi's Journey: Leading with Purpose

Randi Mårdalen, the Marketing Director at Nets Norway, has spent over 20 years in the financial industry, a sector traditionally dominated by men. Her journey is a testament to the power of perseverance and the importance of equality. She has witnessed the sector’s shift towards gender diversity but recognizes that challenges still exist, particularly at the highest levels of leadership and in boardrooms.

Throughout her career, Randi has been a strong advocate for women in leadership roles. She has taken on the responsibility of mentoring and coaching both men and women, helping them realize their potential.

"Dare to step outside your comfort zone. Dare to fail—failure is just a learning experience on the path to success."

Randi's advice to women in the industry is to dare to take on challenges, even if they seem daunting. She encourages women to see failures as growth opportunities and to believe in their ability to succeed.

Randi's commitment to equality is evident in her efforts to support women in the industry. She has been actively involved in initiatives aimed at increasing the representation of women in leadership roles within the financial sector. Randi highlights the importance of having powerful women in top positions and acknowledges that there is still work to be done to achieve true equality in boardrooms. She believes that women sometimes need a little extra push and encouragement to realize their full potential, and she has made it her mission to provide that support.

See the full interview here:

Mari Helen's Vision: Creating Opportunities for Growth

Mari Helen Søgnen, the Head of Nordic Customer Experience at Nets/Nexi, shares a similar passion for equality and diversity. She believes that equality is a fundamental human right and that everyone should be treated with respect and fairness. Mari Helen is committed to supporting women in the industry by fostering human connections and endorsing the achievements of others. Through her leadership, she creates opportunities for growth and development, backed by support and trust.

Mari Helen's approach to leadership is rooted in the belief that a diverse workforce drives innovation and success.

"A diverse team is much better equipped to understand and meet customer needs, making diversity essential for delivering great customer experiences."

This diversity, she explains, helps companies stay ahead of trends and make informed decisions.

Mari Helen's dedication to equality is reflected in her efforts to create a supportive and inclusive work environment.

"I see myself as a 'girl’s girl'—I cheer on my female colleagues, celebrate their achievements, and foster connections."

One of her key initiatives has been using internal communications, such as newsletters, to recognize and celebrate both big and small successes. By highlighting the contributions of unsung heroes within the organization, she ensures that accomplishments are acknowledged and valued.

Mari Helen's leadership style is characterized by her commitment to creating opportunities for growth and development, ensuring that everyone has the chance to succeed.

See the full interview here:

win logo