Norsk Bildelsenter Achieved a 30% Increase in Completed Purchases

Problem: Needed a simple, modern payment solution with a positive buying experience

When Norsk Bildelsenter had to change payment providers, the company also used the opportunity to think anew. With over 200,000 parts in stock, spread over various locations, they wanted to find a more flexible solution that made it easy to split orders– while contributing to a better shopping experience and increased sales.

Norsk Bildelsenter has been importing and selling car parts in Norway for over 30 years and has a total of 29 different brands in its product range. They found out early on that online shopping is the easiest and most efficient way to sell car parts.

“Our online store was already established in 1999, and today online shopping accounts for three quarters of the total turnover,” says Per Erik Kirkaune, marketing manager at Norsk Bildelsenter.

He continued, “With such a large proportion of goods purchased online, it became all the more important for the company to put in place a flexible and user-friendly payment solution that was tailored to their needs. We needed a simpler and more modern system for payment in the online store. The checkout solution in particular was something we focused on– if it doesn’t work as it should, it doesn’t matter how fancy and great the rest is.”

Solution: Subscription model to make electronic purchases possible via the checkout solution

Better control and overview of payments

In 2020, Norsk Bildelsenter introduced the Easy payment solution from Nets, a solution they fell in love with for several reasons.

“Before, we operated with several different agreements with various actors. With Nets Easy, we have one point of contact, which gives much better control and an overview of payments,” says Kirkaune.

“In addition, it was crucial for the company to find a payment solution that made it easy to partially invoice orders and ship from two different warehouses on the same order. Previously, we did not have that option, which entailed a lot of extra work. In addition, it is easy to cancel or change payments in the Nets Easy portal, and this has clearly given our employees an easier working day.”

Close cooperation with customers

For Norsk Bildelsenter, close customer contact is absolutely central. It was therefore an added plus that Nets Easy does not interfere in the customer relationship.

“We want close cooperation with our customers. For that reason, we were keen to get a payment solution that would share the customer details with us. We want our customers to log into our online store, not just register as a customer in the payment solution,” says Kirkaune.

He continues: “With Nets Easy, the company itself can decide the order of the different payment solutions in the online store and remove or add if necessary. This flexibility is something that the Norsk Bildelsenter greatly appreciates. Our impression is that Nets Easy is one hundred percent committed to fulfilling the customer’s needs and achieving good cooperation. That is very positive!”

Result: Flexible payments and easy checkout increase sales

Noticeable growth in the conversion rate

The customers of Norsk Bildelsenter can now enjoy a smooth shopping experience in the bildeler.no online store. There, they can order goods with one click and choose the payment solution that suits them best, whether it’s a payment card, Vipps or an invoice. Kirkaune has no doubt that the good functionality has led to more satisfied customers and higher turnover.

“A strength of this solution is that it is very intuitive and easy to use. We already see that fewer customers drop out between shopping cart and checkout, and we also register a clear change in the conversion rate. I would estimate that it has increased from three to four percent, which is a marked change and means more than a 30% increase in the number of completed purchases,” says Kirkaune.

He adds that they receive far fewer customer inquiries regarding payment after Nets Easy was introduced, while at the same time they receive feedback from satisfied customers who think it’s great to be able to pay with Vipps. 

“It confirms that Nets Easy is the right payment solution for us,” says Kirkaune.

contributor

Sepideh Majidzadeh
Partner and Marketing Manager,
Nets E-Commerce

I work as a partner and marketing manager in Nets with a focus on our e-commerce solutions, and have over 15 years of experience with B2B marketing within SaaS. It is important to me that our customers and followers succeed with online shopping and therefore publish blog posts and success stories related to e-commerce for inspiration, motivation and learning. Read more