Guide

Ecommerce predictions 2024: Prioritizing profit over growth and building customer loyalty

In a shifting economic landscape, where inflation and decreased spending power challenge businesses, it’s a good time to prepare your webshop for 2024. Patrik Müller, Ecommerce Expert and Marketing Executive at Nets, unveils insights crucial for navigating the ecommerce landscape in 2024.

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Expert insights

Ecommerce Expert Patrik Müller is a well-known face in the industry. He has followed the development of online shopping since the early days, and he is a frequent speaker at ecommerce events. Patrik is particularly knowledgeable when it comes to emerging trends, and he knows the consumer market inside out. In this report, he presents his predictions for the ecommerce industry in 2024.

Learn why ecommerce businesses should:

  • Focus on sustainable profitability over rapid growth
  • Build lasting customer relationships
  • Prioritize optimizing existing processes over investing in new technologies

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Our turnover increased by 21.5%. Additionally, we have 28% more transactions – and 49% more orders from mobile.

avatar 01 2 Jon-Inge Heldal CEO Parkett.no

Our conversion rate increased from three to four percent, a very big change that resulted in an increase in completed purchases by 30%.

accounting nets image Daniel Hansson Marketing Manager at Norsk Bildelsenter

Previous payment solutions have given us lots of manual work. We had to log into several portals to manage transactions, and there was much fraud. With Nets Easy none of that is an issue anymore.

avatar 02 1 Cecilie Ciekals Performance Marketing Manager at Lampehuset

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