Ecommerce Report
Finland
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Has our online shopping experience changed, has it grown? Or have we changed ourselves?
People who have purchased online in the last 28 days.
The increase of internet availability, speed and security together with the decrease in its cost affects behaviour online. More internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, Millenials and Gen Z are definitely in the lead, making eCommerce boom in Finland while the older generations are somewhat more hesitant
Location, location, location… No longer true!
Where you live no longer matters as much in the digital age, right?
Still, when it comes to buying online in Finland, it seems that the bigger the region, the bigger the number of people who shop online. That does not mean the rest are lagging behind, quite the opposite: the numbers are pretty high for all of Finland.
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
Lower prices
Larger range
Save time
Easy to compare prices
Not dependent on opening hours
Avoid crowds
More unique options
Avoid long queues
Don’t know
Other
Ecommerce at a glance
In Finland, travel, even if it did surge comapared to the previous year, still accounts for 35% of the overall expenditure, while services account for 22%. Physical goods remain the king on the throne as they are still the biggest category with 43% of the overall expenditure.
Spend on physical goods (EUR)
-%Spend on travel (EUR)
+%Spend on services (EUR)
+%
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