Ecommerce Report
Germany
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Has our online shopping experience changed, has it grown? Or have we changed ourselves?
People who have purchased online in the last 28 days.
The increase of internet availability, speed and security together with the decrease in its cost affects behaviour online. More internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, Gen Z are definitely leading the Ecommerce boom in Germany! The other generations are by no means far behind, decidedly demonstrating that online shopping is not for youngsters only!
Location, location, location… No longer true!
Where you live no longer matters as much in the digital age, does it?
This is exactly how the germans see it. There are many regions in Germany, and they all love to shop on line very, very much!
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
Larger range
Lower prices
Not dependent on opening hours
Save time
Easy to compare prices
Avoid crowds
More unique options
Avoid long queues
Don’t know
Other
Ecommerce at a glance
Travel, despite its growth, cannot strike down the physical goods or even chase them down: for the down-to-Earth Germans, as physical goods are at 54% of the overall online spending.
Spend on physical goods (EUR)
-%Spend on travel (EUR)
+%Spend on services (EUR)
+%
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