Ecommerce Report
Italy
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Has our online shopping experience changed, has it grown? Or have we changed ourselves?
People who have purchased online in the last 28 days.
The increase of internet availability, speed and security together with the decrease in its cost affects behaviour online. More internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, the Millenials are definitely in the lead, making eCommerce boom in Italy and not Gen Z, decidedly demonstrating that online shopping is not for youngesters only!
Location, location, location… No longer true!
Where you live no longer matters as much in the digital age, right?
Neither does size! It does not matter how small or big a region is, nor does digital care about north and south. In Italy, all the regions go high when it comes to buying online, as the numbers clearly show.
Convenience and lower prices are our top picks. But also… To save time!
Convenient/simple
Lower prices
Save time
Larger range
Easy to compare prices
Not dependent on opening hours
Avoid crowds
More unique options
Avoid long queues
Don’t know
Other
Ecommerce at a glance
In Italy, physical goods are still the biggest category, with 48% of the overall expenditure, much more loved than travel, which accounts for 27%, and services, with 26%, so no wonder that a drop in this category caused one in Ecommerce for the area.
Spend on physical goods (EUR)
-%Spend on travel (EUR)
+%Spend on services (EUR)
+%
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