Ecommerce Report
Sweden
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Has our online shopping experience changed, has it grown? Or have we changed ourselves?
People who have purchased online in the last 28 days.
The increase of internet availability, speed and security together with the decrease in its cost affects behaviour online. More internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, Millennials (and not Gen Z) are definitely in the lead, making Ecommerce boom in Sweden, decidedly demonstrating that online shopping is not for youngsters only!
Location, location, location… No longer true!
Where you live doesnt matter as much in the digital age, right?
Quite right: no matter which Swedish region it is, the numbers are pretty high. Still, Stockholmsområdet is definitely the biggest spender when it comes to buying online. That does not mean the rest are lagging behind, quite the opposite in fact!
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
Larger range
Lower prices
Save time
Easy to compare prices
Avoid crowds
More unique options
Not dependent on opening hours
Avoid long queues
Don’t know
Other
Ecommerce at a glance
Physical goods still make up 48% of the overall spending, but we see travel is definitely going up, taking up 36% of overall spending. Swedes may love to travel, but the basics still come first.
Spend on physical goods (SEK)
-%Spend on travel (SEK)
+%Spend on services (SEK)
+%
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