Ecommerce Report
European
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Has our online shopping experience changed, has it grown? Or have we changed ourselves?
People who have purchased online in the last 28 days.
The increase of Internet availability, speed and security together with the decrease in its cost affects behaviour online. More Internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, the Millennials are definitely in the lead, making Ecommerce boom in Europe and not Gen Z, decidedly demonstrating that online shopping is not for youngsters only!!
Comparison
between
countries
People who made an online purchase in the last 28 days in %
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
Lower prices
Larger range
Save time
Not dependent on opening hours
Easy to compare prices
More unique options
Avoid crowds
Avoid long queues
Don’t know
Other
Ecommerce at a glance
Physical goods are still at 49% of the overall spending, but we see travel is definitely going up, taking up 32% of the overall spending.
Spend on physical goods (EUR)
-%Spend on travel (EUR)
+%Spend on services (EUR)
+%
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