- +11% growth in overall spending compared to 2021
- 33% of people indicate they buy online because of convenience/simplicity
- +52% growth in spending on travel compared to 2021
Ecommerce Report
European
Has our online shopping experience changed, has it grown? Or have we changed ourselves?
Highlights
More people shop online
People who have purchased online in the last 28 days.
Being online means shopping online, too!
The increase of Internet availability, speed and security together with the decrease in its cost affects behaviour online. More Internet users also means more potential customers, which inevitably leads to more varied offers.
Age is just a number
When it comes to age, the Millennials are definitely in the lead, making Ecommerce boom in Europe and not Gen Z, decidedly demonstrating that online shopping is not for youngsters only!!
Comparison
between
countries
People who made an online purchase in the last 28 days in %
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
33%
Lower prices
13%
Larger range
13%
Save time
10%
Not dependent on opening hours
9%
Easy to compare prices
7%
More unique options
4%
Avoid crowds
4%
Avoid long queues
2%
Don’t know
1%
Other
4%
Ecommerce at a glance
Physical goods are still at 49% of the overall spending, but we see travel is definitely going up, taking up 32% of the overall spending.
Online spending in 2022
B
Spend on physical goods (EUR)
-%
B
Spend on travel (EUR)
+%
B
Spend on services (EUR)
+%
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