2 min read

Baby Boomers: A Driving Force in Ecommerce 

Published on 16 Jan 2024

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Do you sell your products or services to customers in the age group 60 and above? Whether you’re already catering to Baby Boomers or considering tapping into this demographic, join us for a webinar that delves into the online habits of Norwegian, Swedish, and Danish Baby Boomers. Gain insights into their preferences, spending patterns, and payment choices.

During this engaging session, discover the nuances of online behavior within this age group and unlock strategies for boosting your online sales. Don’t miss out on the opportunity to position your business for success in the ever-evolving world of ecommerce.


🎤 Speakers: Lucija Capan, a seasoned project manager in charge of Nets’ research efforts, and Samara H. Johansson, an influential blogger and content manager at Nets. Lucija brings extensive expertise in consumer behavior across the Nordics through her work, and Samara focuses on uncovering industry insights and making them actionable for merchants.

👨‍💼 Moderators: Patrik Müller is a frequently hired lecturer, advisor, and future trend observer in Nordic online commerce. He works as an e-commerce expert at Nets and also provides commentary on e-commerce matters in the press and on TV. Patrick has closely monitored the evolution of e-commerce since 2000.

🗣️ Language: English

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