5 min read

5 simple ways to grow your online sales in 2023

Published on 9 Jan 2023

blog 5 simple ways to grow your online sales in 2023
Contributors

With 15+ years of experience in strategic marketing and communications roles, for Nets I focus on presenting e-commerce market insights in a way that is easy to understand and practical.

Happy New Year- now what?

The New Year is here, and that means one thing: you’re probably sick and tired of hearing about everyone’s New Year’s resolutions. Apparently, even e-commerce entrepreneurs are supposed to make them. But let’s get real: this time-honoured tradition is rubbish. Resolutions just don’t work! How many of us actually stick to them for more than a few weeks — or even seconds, if our resolution was to switch to cold showers?

Smart people make plans of action, not resolutions — and we want to be smart, right? So instead of painful and pointless new habits that you will abandon after 5 days, here is a simple 5-step plan to make 2023 the best year EVERRR for your online store. And we’re going to achieve this by getting your online checkout into the best shape of its life (with no gym equipment required).

Women with packages

1- Show your shipping costs.

From the Baymard report we know that extra charges like shipping, tax and fees are the number one reason people don’t complete their purchase: it’s responsible for nearly 50% of those sad abandoned shopping carts.

There are several smart solutions to this heartbreaking problem. You can be upfront by showing the shipping costs throughout the checkout process, instead of giving people an unwelcome surprise at that critical final stage. You can offer free shipping on orders over a certain amount.

Or you can include those extra charges in the product price itself: just don’t forget to show those magic words beloved by all customers — FREE SHIPPING — as prominently as you can.

Guests welcome at reception

2- Add a guest checkout.

A store that demands its customers to create an account is a store that’s cursed. No, really: people hate that. It’s the second biggest reason for cart abandonment! Make sure your customers don’t leave you for someone else who doesn’t ask for their hand in marriage just to make a single purchase. Let them check out as guests. You could give them an option to create an account — if they want to — simply by setting up a password at the final step of the guest checkout; you can even offer an incentive, like a discount. Plus you can let them checkout through their social media account — just make sure to include several options to please Facebookers as much as Instagrammers and all other social animals.

man in life preserver

3- Make customers feel safe.

There are all kinds of dodgy online sellers around, and some of us have been burnt. No wonder many shoppers suffer from ‘stranger danger’ syndrome when they visit an online store for the first time: this suspicion is responsible for 1 in 5 of all abandoned carts.

Show people you can be trusted, by displaying all and any proof of credibility you have. It can be customer reviews, star ratings (high ones, we hope!), and security certification marks like Norton or Verisign. It also helps to clearly display your customer support number. A shopper who feels safe is more likely to buy from you and come back for more.

paying for online shopping at laptop

4- Add more ways to pay.

These days e-commerce payment preferences are more varied than ever. Sure, debit and credit cards are still popular, but there are all sorts of other options out there now: PayPal, Apple Pay, Google Pay, and many other e-wallets, depending on the country and person you’re selling to (even “Buy Now, Pay Later”, payment installments, and subscriptions— but you knew that already.) You don’t have to offer every single payment option out there, but by providing a good selection, you’ll be catering to most preferences. Plus, it can make checkout super speedy, especially on mobile — and who doesn’t love a fast checkout? Your customers will thank you for it — not just in words but in purchases.

human touch two hands

5- Add a human touch.

An online store can be a lonely place. No shop assistant to greet you or help you make a choice, no one to tell you how great that propeller hat looks on you, and no one to speak to if you have a problem. Shoppers don’t like it: so much so, that 87% of them spend less or completely leave brands that don’t provide great customer service.

So, while your store may be entirely virtual, it’s important for shoppers to know they can talk to a human to ask a question or make a complaint (but let’s hope not!) Give people what they want by providing as much visible customer support as possible. You can add a live chat, either with real people or a smart chatbot (those are growing in popularity — hello, future!). You can add a contact form with a quick response guarantee, or you can display a contact phone number somewhere they won’t miss it. Whatever you do, make sure your service contact info is visible, so that your customers feel less alone in their quest for the perfect purchase.

fireworks celebration

It's easy!

And that’s it! We hope you can see how easy it is to make 2023 a brilliant year without any ridiculous resolutions about cold showers, journaling or drinking less coffee (phew!). Just 5 simple steps you can get done in 5 days and then reap rewards all year —  turning your browsers into buyers and one-time shoppers into faithful fans.

 


Nets is part of Nexi Group – the European PayTech. We have the scale, the capabilities and the proximity to provide the simplest, fastest and safest payment solutions, to people, businesses and financial institutions– and still have the local knowledge and accessibility. We offer complete end-to-end payment solutions, built with cloud technology and delivered as a service for your web shops. Our innovative design enables high quality, secure, and efficient payment transactions to optimize the customer shopping experience—because it’s not just checkout! For more sales and customer loyalty— and less abandoned shopping carts!

Contact sales

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Our turnover increased by 21.5%. Additionally, we have 28% more transactions – and 49% more orders from mobile.

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Jon-Inge Heldal

CEO Parkett.no

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Our conversion rate increased from three to four percent, a very big change that resulted in an increase in completed purchases by 30%.

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Per Erik Raune – Norsk Bildelsenter

Per Erik Kirkaune

Marketing Manager at Norsk Bildelsenter

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Previous payment solutions have given us lots of manual work. We had to log into several portals to manage transactions, and there was much fraud. With Nets Easy none of that is an issue anymore.

Cecilie Ciekals

Performance Marketing
Manager at Lampehuset

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FAQ

We get it, you have questions. We have answers. Check out our most frequently asked questions and if you can’t find the answer there, please contact support. Our local offices are open 24/7, they’ll be able to help you out right away.

Is there a live demo I can test?

Yes. There is a demo store at shop.easy.nets.eu where you can try Easy Checkout and change numerous settings to see how to customize the checkout flow. Use any of the sample credit cards to test card processing, or use a sample invoice address to test invoice processing. You can also create a free test account to access Easy Portal.

How do I update my company information?

If you want to update the address or name, you can contact our Support team. If the changes concern your company registration number, please contact our sales department so that we can help you out with a new application. Contact information can be found at the top of the support page.

Where can I find my merchant number (merchant ID)?

Your merchant number (also known as merchant ID) can be found in Easy Portal and is displayed at the top of the page. A merchant number can only contain digits.

Which payment methods does Nets Easy support?

We offer local payment methods in different countries. We continuously work to add new payment methods. Read more about the payment methods supported in your regions.

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Insights

In our insights section we share knowledge about selling online, consumer insights, payments, market trends, and much more. You can also find posts from our guest writers on subjects ranging from SEO to inventory management.

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