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Parkett.no enjoys 28% increased transactions plus 21.5% increased turnover

Published on 4 Jan 2022

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I work as a partner and marketing manager in Nets with a focus on our e-commerce solutions, and have over 15 years of experience with B2B marketing within SaaS. It is important to me that our customers and followers succeed with online shopping and therefore publish blog posts and success stories related to e-commerce for inspiration, motivation and learning.

Problem: Low transactions, high friction with current system

Parkett.no was looking for a payment solution that could increase the number of transactions and make the purchase process easier and safer for its online customers. 

Parkett.no is a pure online shop that supplies parquet, laminate, and wooden floors to customers all over Norway. The company, which has its head office in Bergen and a warehouse in Gjelleråsen outside Oslo, started in 2013 and has an annual turnover of around NOK 28 million. When several of their customers told us that they experienced problems during the purchase process, the flooring supplier realized that something had to be done.

We often received questions from customers who experienced problems with our old payment solution. There was simply too much friction in the purchase process,” says Jon-Inge Heldal, general manager of Parkett.no.

To ensure that customers could order flooring materials of the highest quality in the simplest possible way, the company wanted a customer-friendly payment solution that could accept card payments, invoices, and Vipps.

We were looking for a payment solution that covered all our needs, while also being as customer-friendly as possible. With Nets Easy, we offer our customers several payment options, which makes it easier to shop with us, says Jon-Inge.

Solution: Subscription model to make electronic purchases possible via the checkout solution

Jon-Inge says that the old payment solution was not user-friendly enough, and it did not generate enough conversions. With the Nets Easy payment solution, this is no longer a problem.

“In the payment solution we had previously, we had major problems with tracking. In addition, the user-friendliness was not good enough. With Nets Easy, we have had many more conversions, and the possibility of Vipps payment has made it easier for customers to order product samples. And for us, more samples mean increased sales. Jon-Inge goes on to say that the transition to the Nets Easy payment solution has led to a considerable increase in turnover and the number of conversions.”

Result: Flexible payments and easy checkout increase sales

Increased turnover by 21.5%– plus 28% more transactions than before

“With Nets Easy, we have increased turnover by a whopping 21.5%. In addition, we have a total of 28% more transactions than before– and 49% more transactions on mobile,” states Jon-Inge.


Customer safety and confidence in focus

Jon-Inge says that it is important to them that customers feel safe when they buy goods from them online. “The biggest advantage of Nets Easy is that Vipps is integrated into the solution. The competitor was unable to deliver this. In addition, we feel that Nets has a strong position with the Norwegian people, which helps to give the customer security at the time of purchase.”


Seamless implementation

The actual implementation of the Nets Easy payment solution in the online store went smoothly, as a result of good cooperation between Nets and Parkett.no’s online store supplier, Digitroll.

“We are simply very satisfied with the solution, and we happily recommend Nets Easy to other companies looking for a flexible payment solution that increases conversion and turnover,” says Jon-Inge. He continues: “The implementation of the solution went very well. We haven’t had any challenges along the way, and things have worked well. And if any questions should arise along the way, we know that we will get quick answers and good customer support from our contact person in Nets.”

Contact sales

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Our turnover increased by 21.5%. Additionally, we have 28% more transactions – and 49% more orders from mobile.

Customer story icon

Jon-Inge Heldal

CEO Parkett.no

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Our conversion rate increased from three to four percent, a very big change that resulted in an increase in completed purchases by 30%.

Customer story icon
Per Erik Raune – Norsk Bildelsenter

Per Erik Kirkaune

Marketing Manager at Norsk Bildelsenter

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Previous payment solutions have given us lots of manual work. We had to log into several portals to manage transactions, and there was much fraud. With Nets Easy none of that is an issue anymore.

Cecilie Ciekals

Performance Marketing
Manager at Lampehuset

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