Clothes Do Make the Sale

The Technology & Fashion Meld

The meteoric rise in online fashion shopping has presented e-commerce businesses with several significant opportunities, due to both technological advancements and the increasingly widespread presence of the Internet. 

Asian and other non-Western markets have entered the global online scene, especially due to smartphone and mobile device penetration, providing online retailers with potential new customers. 

Technological innovations such as virtual and augmented reality have allowed for experiential e-commerce, boosting the potential quality of user experience for consumers.

Certain current fashion e-commerce trends also bear taking note, chief amongst them the growing interest in secondhand or ‘pre-loved’ apparel, engaging consumers who are either financially or environmentally aware. With dedicated online stores popping up and premium brands and retailers offering pre-loved clothes and shoes in their stores, the global resale market is expected to reach over 200 billion USD by 2026.

All About the Personal Style

Personalization in fashion e-commerce has been a growing benefit to retailers both large and small. Keeping track of consumer activity through algorithms allows, among other things, an online store to offer new items they might be interested in and notify a consumer about previously browsed items that are now on sale or back in stock. 

Artificial intelligence can aid these algorithms in creating tailored recommendations and even personalised deals and discounts, making for a truly unique experience for each individual customer.

Personalization greatly improves customer experience, as long as retailers don’t overstep – because there are privacy and security concerns. Various research has shown that retailers and brands get a little too familiar with their customers – be it on the page or by flooding their inbox with newsletters and offers – are three times more likely to lose them.