Ecommerce Report 2024 - Greece
Wardrobe Wins
Greek consumers show a strong preference for supporting local e-commerce platforms, with the majority choosing to shop from domestic websites. This trend reflects both trust in familiar retailers and confidence in the local digital infrastructure. Fashion continues to be the leading driver of online purchases, with clothing being the top category shoppers return to regularly. This blend of local loyalty and style-conscious shopping reinforces the central role of homegrown e-commerce in shaping digital retail habits in Greece.
Card-Given
When it comes to payment preferences, Greek online shoppers are guided primarily by a sense of security. Most opt for payment methods they feel offer the highest protection, favoring those they trust to handle transactions safely. Debit cards stand out as the go-to choice for their balance of convenience and perceived safety. This cautious, security-driven mindset shows that while digital habits are evolving, trust remains a key factor in how people pay online—making secure, seamless checkout experiences essential for retailers.
The ecommerce report is here!
Discover the key insights shaping the future of ecommerce in Greece. For a deeper understanding of emerging trends and consumer preferences, explore the full report and stay ahead in the evolving digital marketplace.
