Ecommerce Report 2024 - Italy
With an eye on the environment
Online shopping in Italy is mostly attracting consumers for its convenience, in terms of time management, and lower prices for clothes, travels and hotels. Regardless the pragmatic approach in shopping behaviours, a large majority of respondents is also concerned about the environmental impact of ecommerce, which might drive in the future the choice of the shipping and return options.
Secure Payments
Consumer behavior in Italy shows clear preferences in shopping and payment methods. Many respondents indicate they buy clothes locally, reflecting a strong inclination towards Italian fashion and apparel. This trend underscores the importance of domestic brands among shoppers. When it comes to payment methods, security is a top priority for many respondents. This focus on secure transactions highlights the significance of trust and safety in the online shopping experience.
The ecommerce report is here!
Discover the key insights shaping the future of eCommerce in Italy. For a deeper understanding of emerging trends and consumer preferences, explore the full report and stay ahead in the evolving digital marketplace.
