Ecommerce Report 2024 - Poland

Eco-Aware Shopping Habits
Polish consumers show a clear preference for shopping from local e-commerce websites, reflecting both national loyalty and growing confidence in domestic digital platforms. Alongside this trend, environmental awareness is becoming more influential in purchasing decisions. Many shoppers are increasingly open to reduced packaging if it means lowering the environmental impact of deliveries. This combination of local trust and eco-consciousness is shaping a more responsible e-commerce culture, where convenience and sustainability can go hand in hand.

Easy Pickup
The Polish e-commerce landscape is increasingly shaped by consumer expectations for convenience and efficiency. Shoppers are gravitating toward flexible delivery solutions and streamlined payment experiences, signaling a broader shift toward speed and autonomy in the online shopping journey.

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