Ecommerce Report
Austria
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Has our online shopping experience changed, has it grown? Or have we changed ourselves?
People who have purchased online in the last 28 days.
The increase of internet availability, speed and security together with the decrease in its cost affects behaviour online. More internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, Gen Z and the Millennials are definitely in the lead, making Ecommerce boom in Austria. The Baby Boomers are right up there, followed by Gen X very closely, decidedly demonstrating that online shopping is not for youngsters only!
Location, location, location… No longer true!
Where you live no longer matters as much in the digital age, does it?
Very much so. Still, Wien and Niederösterreich are definitely the biggest spenders when buying online. That does not mean the rest are lagging behind, quite the opposite: the numbers are pretty high for all of Austria.
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
Lower prices
Larger range
Not dependent on opening hours
Save time
Easy to compare prices
More unique options
Avoid crowds
Avoid long queues
Don’t know
Other
Ecommerce at a glance
Physical goods are still at 46% of the overall spending, but we see travel is definitely going up, taking up 39% of the overall spending.
Spend on physical goods (EUR)
-%Spend on travel (EUR)
+%Spend on services (EUR)
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