Ecommerce Report
Denmark
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Has our online shopping experience changed, has it grown? Or have we ourselves changed?
People who have purchased online in the last 28 days.
The increase of Internet availability, speed and security together with the decrease in its cost affects behaviour online. More Internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, the Millennials are definitely in the lead, making eCommerce boom in Denmark and not Gen Z, decidedly demonstrating that online shopping is not for youngsters only!
Location, location, location… No longer true!
Where you live no longer matters as much in the
digital age, does it?
Still, Hovedstaden, the largest Danish region, is
definitely the biggest spender in online
shopping. That does not mean that the others
are lagging behind, quite the opposite, in fact:
the numbers are pretty high for all of Denmark.
Convenience and lower prices are our top picks. But also… Shiny new opportunities!
Convenient/simple
Lower prices
Larger range
Save time
Not dependent on opening hours
More unique options
Easy to compare prices
Avoid crowds
Avoid long queues
Don’t know
Other
Ecommerce at a glance
Physical goods are still at 44% of the overall spending, but we see that travel is definitely going up, with 39% of the overall spending.
Spend on physical goods (DKK)
-%Spend on travel (DKK)
+%Spend on services (DKK)
+%
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