- +24% growth in overall spending compared to 2021
- 60% of people indicate they pay with credit card
- +80% growth in spending on travel compared to 2021
Ecommerce Report
Switzerland
Has our online shopping experience changed, has it grown? Or have we changed ourselves?
Highlights
More people shop online
People who have purchased online in the last 28 days.
Being online means shopping online, too!
The increase of internet availability, speed and security together with the decrease in its cost affects behaviour online. More internet users also means more potential customers, which inevitably leads to more varied offers.
Age is just a number
When it comes to age, Gen Z are definitely in the lead, making eCommerce boom in Switzerland. But lest you think online shopping is for youngester only, the Swiss are here to prove otherwise.
Location, location, location… No longer true!
Where you live no longer matters as much in the digital age, does it?
Totally! Tessin, which is not the biggest Swiss region is definitely the biggest spender when buying online. That does not mean the rest are lagging behind, quite the opposite: the numbers are pretty high for all of Switzerland.
Convenience and no dependence on opening hours are my top picks.
And I can save time, too!
Convenient/simple
31%
Not dependent on opening hours
15%
Save time
11%
Lower prices
11%
Larger range
11%
Easy to compare prices
8%
More unique options
3%
Avoid crowds
3%
Avoid long queues
2%
Don’t know
1%
Other
4%
Ecommerce at a glance
At 40% of the overall spend, travel is beating physical goods and services for the Swiss, but still they love their essential because physical good still holds 38%.
Online spending in 2022
B
Spend on physical goods (EUR)
-%
B
Spend on travel (EUR)
+%
B
Spend on services (EUR)
+%
Get all insights
with one click
