- +24% growth in overall spending compared to 2021
- 60% of people indicate they pay with credit card
- +80% growth in spending on travel compared to 2021
Ecommerce Report
Switzerland
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Ecommerce Report
Switzerland
//= __('Published on', 'degordian') ?>//= get_the_date('j M Y'); ?>Has our online shopping experience changed, has it grown? Or have we changed ourselves?
People who have purchased online in the last 28 days.
The increase of internet availability, speed and security together with the decrease in its cost affects behaviour online. More internet users also means more potential customers, which inevitably leads to more varied offers.
When it comes to age, Gen Z are definitely in the lead, making eCommerce boom in Switzerland. But lest you think online shopping is for youngester only, the Swiss are here to prove otherwise.
Location, location, location… No longer true!
Where you live no longer matters as much in the digital age, does it?
Totally! Tessin, which is not the biggest Swiss region is definitely the biggest spender when buying online. That does not mean the rest are lagging behind, quite the opposite: the numbers are pretty high for all of Switzerland.
Convenience and no dependence on opening hours are my top picks.
And I can save time, too!
Convenient/simple
Not dependent on opening hours
Save time
Lower prices
Larger range
Easy to compare prices
More unique options
Avoid crowds
Avoid long queues
Don’t know
Other
Ecommerce at a glance
At 40% of the overall spend, travel is beating physical goods and services for the Swiss, but still they love their essential because physical good still holds 38%.
Spend on physical goods (EUR)
-%Spend on travel (EUR)
+%Spend on services (EUR)
+%Get all insights
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