Austrian E-commerce Report 2021

Get tangible figures on the latest e-commerce trends in Austria

Much has happened in online shopping over the years, but never have there been such major changes – changes that bring considerable advantages to online shops. This 15th edition of the Austrian online shopping report explores how 2021 saw a rapid change in shopping habits. It provides insights into expectations of a seamless shift between physical and digital channels and predicts major investments in omnichannel solutions from retail chains. It details the significant difference in payment method preferences in various countries, for those who sell abroad or who are thinking of starting.

We’ve begun to see old habits re-emerging along with new opportunities but overall, online trade continues to grow. Around 15% of all Austrian retail spending goes into eCommerce, a new record for the country. It seems this trend is gaining in popularity— and with more than 15,000 domestic webshops active in Austria, there is a wealth of knowledge from both merchants and their customers contained in the report. 

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