Published on 17 Jan 2023
Much has happened in online shopping over the years, but never have there been such major changes – changes that bring considerable advantages to online shops. This 15th edition of the German online shopping report explores how 2021 saw a rapid change in shopping habits. It provides insights into expectations of a seamless shift between physical and digital channels and predicts major investments in omnichannel solutions from retail chains. It details the significant difference in payment method preferences in various countries, for those who sell abroad or who are thinking of starting.
Other countries regularly choose German products over their own local webshops, and German online shoppers regularly support German businesses. 2021 reflected this sentiment with gains across the board for products, services, and travel eCommerce – but what’s behind the success of German online stores? We’ve begun to see old habits re-emerging along with new opportunities being shaped based on pandemic interests and behaviours. The report provides insight into buying habits of local consumers; strengths and weaknesses of international competitors; and the intra-industry opportunity for growth or adaptation— and more.
Are you interested in expanding into new markets throughout Europe? We offer the following reports:
In our insights section we share knowledge about selling online, consumer insights, payments, market trends, and much more. You can also find posts from our guest writers on subjects ranging from SEO to inventory management.
The Nexi Roadshow stopped by the MPE Conference. Here is a behind-the-scenes, uncovering the latest trends in the payment industry (and exciting information about developments in the DACH region).
Read articleFoody's getFOOD app enables mobile ordering of food and drink in Norway- increasing sales and simplifying logistics for restaurants. The simple online payment solution from Nets makes convenience possible.
Read articleGet to know your customer group aged 60 and older and get strategic tips on how to increase your sales towards a mature generation.
Read article