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Swedish E-commerce Report 2021

Published on 17 Jan 2023

Get tangible figures on the latest e-commerce trends in Sweden

Much has happened in online shopping over the years, but never have there been such major changes – changes that bring considerable advantages to online shops. This 15th edition of the Swedish online shopping report explores how 2021 saw a rapid change in shopping habits. It provides insights into expectations of a seamless shift between physical and digital channels and predicts major investments in omnichannel solutions from retail chains. It details the significant difference in payment method preferences in various countries, for those who sell abroad or who are thinking 

This year’s report has revealed that local eCommerce is strong and healthy, and that there are still many opportunities for both new and established stores. With the New Normal, we also see new patterns of behavior and changing landscapes. We cover the changing trends in online payments where a lot has happened in a short time. We also show how over 40 different industries have developed in 2021, and map which foreign countries Swedes shop from the most – and why. If that’s not enough, this factpacked report has much more to offer, with quite a few surprising details you may not have considered.

Are you interested in expanding into new markets throughout Europe? We offer the following reports:

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Contact sales

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Our turnover increased by 21.5%. Additionally, we have 28% more transactions – and 49% more orders from mobile.

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Jon-Inge Heldal

CEO Parkett.no

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Our conversion rate increased from three to four percent, a very big change that resulted in an increase in completed purchases by 30%.

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Per Erik Raune – Norsk Bildelsenter

Per Erik Kirkaune

Marketing Manager at Norsk Bildelsenter

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Previous payment solutions have given us lots of manual work. We had to log into several portals to manage transactions, and there was much fraud. With Nets Easy none of that is an issue anymore.

Cecilie Ciekals

Performance Marketing
Manager at Lampehuset