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E-commerce Report


What do Danish consumers buy online? How do they prefer to make their purchases? Find these facts and more with this detailed research report!


Get tangible figures on the latest e-commerce trends in Denmark

Much has happened in online shopping over the years, but never have there been such major changes – changes that bring considerable advantages to online shops. This 15th edition of the Danish online shopping report explores how 2021 saw a rapid change in shopping habits. It provides insights into expectations of a seamless shift between physical and digital channels and predicts major investments in omnichannel solutions from retail chains. It details the significant difference in payment method preferences in various countries, for those who sell abroad or who are thinking of starting.

Out of all the countries we surveyed, Denmark showed consistent growth across every major sector while still having relatively low competition from foreign eCommerce or marketplaces like Amazon. Having said that, there have been some big swings in Danish eCommerce this year, with dips in the alcohol and insurance industries while ticket sales for events and flight bookings surged. It’s clear that Danes are spending more money online, and the trends indicate that this won’t slow down in the near future.

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