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E-commerce Report


Get an accurate analysis of e-commerce trends in Norway, including what online shoppers are buying, how they purchase from web shops, and more.


Get tangible figures on the latest e-commerce trends in Norway

Much has happened in online shopping over the years, but never have there been such major changes – changes that bring considerable advantages to online shops. This 15th edition of the Norwegian online shopping report explores how 2021 saw a rapid change in shopping habits. It provides insights into expectations of a seamless shift between physical and digital channels and predicts major investments in omnichannel solutions from retail chains. It details the significant difference in payment method preferences in various countries, for those who sell abroad or who are thinking of starting.

The highest increases and decreases of specific products, services, subscriptions, and travel services have revealed what Norwegians are interested in and what products and services are falling out of favor. The expected industries are there, with clothing, tickets, and flight bookings presenting a strong front, but certain industries showing extensive changes have caused a pause for reflection. Sporting goods, hotels, and online gaming all showed unexpected results, but these are only a few of the surprises in store for Norway.

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