2 min read

Ecommerce Report


15th edition of this online shopping research report explores the rapid change in shopping habits, provides insights into consumer expectations- and much more- for the German market.


Get tangible figures on the latest e-commerce trends in Germany

Much has happened in online shopping over the years, but never have there been such major changes – changes that bring considerable advantages to online shops. This 15th edition of the German online shopping report explores how 2021 saw a rapid change in shopping habits. It provides insights into expectations of a seamless shift between physical and digital channels and predicts major investments in omnichannel solutions from retail chains. It details the significant difference in payment method preferences in various countries, for those who sell abroad or who are thinking of starting.

Other countries regularly choose German products over their own local webshops, and German online shoppers regularly support German businesses. 2021 reflected this sentiment with gains across the board for products, services, and travel eCommerce – but what’s behind the success of German online stores? We’ve begun to see old habits re-emerging along with new opportunities being shaped based on pandemic interests and behaviours. The report provides insight into buying habits of local consumers; strengths and weaknesses of international competitors; and the intra-industry opportunity for growth or adaptation— and more.

Are you interested in expanding into new markets throughout Europe? We offer the following reports: